The Apprentice Australia

The Apprentice Australia was an Australian reality television series which aired on the Nine Network. It was based on NBC's The Apprentice. It first aired on 28 September 2009 and last aired on 23 November 2009, and features Mark Bouris, the founder and chairman of Wizard Home Loans and Yellow Brick Road, as the chief executive officer (CEO). It is narrated by Andrew Daddo,[2] and the series' winner received a one-year employment contract worth $200,000 at a job managing Bouris' newest business venture, Yellow Brick Road.

The Apprentice Australia
GenreReality
Created byMark Burnett
StarringMark Bouris (CEO)
Narrated by
Country of originAustralia
Original languageEnglish
No. of seasons1
No. of episodes10
Production
ProducerFremantleMedia Australia
Running time60-minute episodes (90 min. premiere)
Release
Original networkNine Network
Original release28 September (2009-09-28) –
23 November 2009 (2009-11-23)
Related

Candidates
Candidate Background Original team Age Hometown Result
Andrew "Morello" Morello Auctioneer Pinnacle 23 Melbourne Hired by Bouris
Heather Williams Advertising Sales Consultant Eventus 31 Maylands, Western Australia Fired 2nd in Finale
Gavin McInnes Lawyer Pinnacle 33 Brisbane, Queensland Fired 1st in Finale
Mary-Anne Lowe Business Owner Eventus 30 Melbourne Fired in week 9
Sabrina Houssami University Student and Miss World Australia 2006 Eventus 23 Sydney Fired in week 8
Samuel "Sam" Hooper Law Student Pinnacle 19 Adelaide, South Australia Fired in week 7
Carmen Parnos Bankrupt. Former Entrepreneur Eventus 44 Melbourne Fired in week 6
John van Yzerloo Unemployed Pinnacle 44 Romsey, Victoria Fired in week 5
Blake Chandler Customer Service Manager Pinnacle 28 Central Coast, New South Wales Fired in week 4
Amy Cato Business Owner Eventus 25 Adelaide, South Australia Fired in week 3
Lynton Pipkorn Marketing Consultant Pinnacle 30 Melbourne Fired in week 2
Jane Barclay Unemployed Eventus 54 Sydney Fired in week 1

Weekly results
Candidate Original team Week 3 team Week 4 team Week 6 team Week 7 team Week 9 team Final task team Application result Record as project manager
Andrew "Morello" Morello Pinnacle Pinnacle Pinnacle Pinnacle Pinnacle Eventus Pinnacle Hired by Bouris 2–0 (win in weeks 1 & 8)
Heather Williams Eventus Eventus Eventus Pinnacle Eventus Pinnacle Eventus Fired 2nd in Finale 1–1 (win in week 6, loss in week 4)
Gavin McInnes Pinnacle Eventus Eventus Eventus Pinnacle Pinnacle Fired 1st in Finale 2–1 (win in weeks 3 & 9, loss in week 7)
Mary-Anne Lowe Eventus Eventus Pinnacle Eventus Eventus Eventus Fired in week 9 1–2 (win in week 4, loss in weeks 8 & 9)
Sabrina Houssami Eventus Eventus Pinnacle Pinnacle Eventus Fired in week 8 2–0 (win in weeks 2 & 7)
Samuel "Sam" Hooper Pinnacle Pinnacle Eventus Eventus Pinnacle Fired in week 7 1–0 (win in week 5)
Carmen Parnos Eventus Eventus Eventus Eventus Fired in week 6 0–2 (loss in weeks 1 & 6)
John van Yzerloo Pinnacle Pinnacle Pinnacle Fired in week 5 0–1 (loss in week 5)
Blake Chandler Pinnacle Pinnacle Eventus Fired in week 4
Amy Cato Eventus Pinnacle Fired in week 3 0–1 (loss in week 3)
Lynton Pipkorn Pinnacle Fired in week 2 0–1 (loss in week 2)
Jane Barclay Eventus Fired in week 1
Elimination table
No. Candidate 1 2 3 4 5 6 7 8 9 10
1 Morello WIN IN BR IN IN IN BR WIN BR IN HIRED
2 Heather IN IN IN LOSE IN WIN IN BR IN IN FIRED
3 Gavin IN IN WIN BR IN BR LOSE IN WIN FIRED
4 Mary-Anne IN IN IN WIN BR IN IN LOSE FIRED
5 Sabrina BR WIN IN IN BR IN WIN FIRED
6 Sam IN BR BR IN WIN IN FIRED
7 Carmen LOSE IN IN IN IN FIRED
8 John IN BR IN IN FIRED
9 Blake IN IN IN FIRED
10 Amy IN IN FIRED
11 Lynton IN FIRED
12 Jane FIRED
  The candidate was on the winning team.
  The candidate was on the losing team.
  The candidate was hired and won the competition.
  The candidate won as project manager on his/her team.
  The candidate lost as project manager on his/her team.
  The candidate was brought to the final boardroom.
  The candidate was fired.
  The candidate lost as project manager and was fired.

Challenges

Week 1
  • Project managers: Carmen ('Eventus') and Morello ('Pinnacle')
  • Task: Operate a premier gardening service and secure commercial and residential contracts.
  • Result: Pinnacle made a $1700 profit against Eventus's $1100. While Pinnacle had problems with their time management and was forced to cancel their residential bookings, Eventus undersold several of their contracts and were warned that an attempt to reneg on the tasks they had agreed to do at one booking was unprofessional.
  • Winner: Pinnacle
  • Reward: Spa day at The Observatory Hotel
  • Brought into the boardroom: Carmen, Sabrina, Jane
  • Fired: Jane, for failing to defend herself against criticism brought by her teammates in the Boardroom, and for not speaking up against what she saw as errors in Carmen's leadership.

Week 2
  • Project managers: Sabrina ('Eventus') and Lynton ('Pinnacle')
  • Task: Create a brand for a children's cereal (including tagline, logo, product box, costumed mascot and advertising jingle) and present a successful pitch to marketing executives at Ogilvy Advertising.
  • Result: While both teams created successful brands, Eventus won due to presenting a pitch with greater energy and team involvement, while Pinnacle's pitch was seen as flat and unengaging.
  • Winner: Eventus
  • Reward: Cocktails and dinner at the Ivy Hotel with a corporate public speaker.
  • Brought into the boardroom: Lynton, John, Sam
  • Fired: Lynton, for being too controlling and delivering a poor quality presentation, in which he forgot the name of a key panellist. Bouris considered Lynton was 'Machiavellian' and 'manipulative' in his boardroom selections.

Week 3
  • Team changes: Amy moved to Pinnacle. Gavin moved to Eventus
  • Project managers: Gavin ('Eventus') and Amy ('Pinnacle')
  • Task: Create an original flavour of pie and sell at a market stall and from a portable van, with an aim to accrue the highest profit margin.
  • Result: Eventus won, finishing with a $567.60 profit against Pinnacle's $194.70. Eventus gained an advantage by producing their pies (vegetable curry) for less than Pinnacle (roast lamb and potato), sticking to fixed pricing strategies, and by arranging upsells with free T-shirts. Eventus were cautioned for falsely marketing their pies as 'home-made'.
  • Winner: Eventus
  • Reward: Three-course dinner cooked by a French chef.
  • Brought into the boardroom: Amy, Sam, Morello
  • Fired: Amy, for not managing her team effectively and for failing to create a structure for their sales strategies.

Week 4
  • Team changes: Sabrina and Mary-Anne moved to Pinnacle. Blake and Sam moved to Eventus
  • Project managers: Heather ('Eventus') and Mary-Anne ('Pinnacle')
  • Task: Create and market a special function at a pub in the rural town of Mudgee, New South Wales. The teams had to sell tickets to their respective function, with the aim of making the most profit from the night
  • Result: Pinnacle won by over $1000, finishing with a profit of $3930.05 compared to Eventus's $2814.40. Pinnacle gained an advantage by selling naming and sponsorship rights to the event, raking in additional revenue. Eventus failed to take advantage of the opportunity. Pinnacle was considered for disqualification as their advertising referred to Sabrina as Miss World Australia, a title she won three years earlier. The team was spared due to their acknowledgment of the mistake.
  • Winner: Pinnacle
  • Reward: A game of golf with Harvey Norman owner Gerry Harvey
  • Brought into the boardroom: Heather, Gavin and Blake
  • Fired: Blake, for not stepping up and taking a more active role.

Week 5
  • Project managers: Sam ('Eventus') and John ('Pinnacle')
  • Task: Teams had to run a hotel and provide service to their guests for a day. The teams were judged based on their guests feedback.
  • Result: Eventus won by 3 points, combining to a total of 176 out of a possible 250. Pinnacle scored 173 out of 250. The guests filled out survey forms rating specific tasks out of 10. This would then total to 250, which would determine the outcome of the task.
  • Winner: Eventus
  • Reward: Wine tasting at the Winevault by a sommelier.
  • Brought into the boardroom: John, Mary-Anne and Sabrina
  • Fired: John for being too passive as team leader, and not ensuring tasks were being correctly carried out. John also was seen smoking outside the hotel in uniform.

Week 6
  • Team changes: Heather moved to Pinnacle and Mary-Anne moved to Eventus.
  • Project managers: Heather ('Pinnacle') and Carmen ('Eventus')
  • Task: Develop a 30-second television commercial for Microsoft to help sell Windows 7.
  • Result: Microsoft executives determined the best commercial, as a result, Pinnacle won. Although Pinnacle did not show the product in the ad, it was clear and very much Australian with the strap line "Tell your mates".
  • Winner: Pinnacle
  • Reward: Pinnacle got to go to Shangri-La Hotel to meet with the senior executives from Microsoft.
  • Brought into the boardroom: Carmen and Gavin (by Mark Bouris)
  • Fired: Carmen for her second loss as project manager and not focusing on the job. In addition, while Carmen was working on the brief, the rest of the members worked extremely well together creating the commercial in the studios. Also, during the project, when Carmen tried to clear the air with Gavin, but failed and Carmen wanted to sack him from the project.

Week 7
  • Team changes: Men (Gavin, Morello, and Sam) VS Women (Heather, Mary-Anne, and Sabrina).
  • Project managers: Gavin ('Pinnacle') and Sabrina ('Eventus')
  • Task: Choose 2 artists and sell their paintings at a gallery. Teams had 3 hours to sell their artists' paintings and make the most money.
  • Result: Eventus won with sales totalling $30,130 while Pinnacle only sold a total of $5,300. This was partly due to Eventus taking advantage of their artist's existing client list and also due to Pinnacle's over-analysis and commodification of the art they were selling.
  • Winner: Eventus
  • Reward: Fitted with new clothes by Herringbone tailors
  • Brought into the boardroom: Gavin, Morello, and Sam
  • Fired: Sam for being too inexperienced and being under the radar. After he was fired, Bouris told Sam to come to his office to talk with him after the series was over.
  • Notes: This is the biggest loss in the history of the Australian edition of The Apprentice so far. Bouris said that Eventus "blitzed" Pinnacle. The difference between the two teams' profits was $24,830.

Week 8
  • Project managers: Morello ('Pinnacle') and Mary-Anne ('Eventus')
  • Task: To select and market an unsigned music artist.
  • Result: While recording executives had doubts about the image that Pinnacle had come up with for their chosen band, they decided that on the whole Pinnacle had marketed their band better and had an edge in their pitch.
  • Winner: Pinnacle
  • Reward: Exclusive live performance by Cassie Davis
  • Brought into the boardroom: Mary-Anne, Heather & Sabrina
  • Fired: Sabrina, for failing to take a role to manage conflict between Mary-Anne and Heather

Week 9
  • Team changes: Morello moved to Eventus. Heather moved to Pinnacle
  • Project managers: Gavin ('Pinnacle') and Mary-Anne ('Eventus')
  • Task: Sell 3 products each, live on TVSN.
  • Result: Pinnacle went for the strategy to not have little or no communication between each other, to avoid being distracted by the person who's talking to them through their earpiece. That means, the presenters had to memorise all their products. Mary-Anne from Eventus chose poor products for Morello, in particular an infinity dress. In addition, when Morello's demonstration on the vacuum cleaner did not work as planned, Mary-Anne didn't support Morello and laughed at the presentation. These mistakes cost Eventus victory and as a result, Pinnacle won by $93.
  • Winner: Pinnacle
  • Brought into the boardroom: Mary-Anne & Morello
  • Fired: Mary-Anne for poor product choices and not supporting Morello when his live TV demonstration failed.
  • Notes: Initially, Morello was the project manager for Eventus. After seeing a demonstration of live TV advertising, Mary-Anne decided to become project manager believing she had more to gain than Morello. Morello agreed and allowed Mary-Anne to become project manager. This is the first time a candidate became project manager during a task.

Week 10 (Finale)
  • Prologue: All contestants were asked the same question "Why should Mark Bouris hire you?" All three candidates were praised for their outstanding performances throughout the season. However, Gavin was criticized for not being able to get along with most of the candidates, as well as not being able to use his teammates to their best extent when he was project manager.
    • Fired: Gavin, for not being able to bring out the best of his teammates.
  • Teams:
    • Pinnacle: Morello with Carmen, Lynton, and Sam
    • Eventus: Heather with Gavin, Mary-Anne, and Sabrina
  • Project Managers: Morello ('Pinnacle') and Heather ('Eventus')
  • Task: Create a fragrance for men – create a name, bottle, print advertisement and a 30-second advertisement.
  • Result:
    • Runner-Up: Heather, although her overall performance was great, she wasn't as impressive as Morello.
    • Hired: Morello

Ratings and reception

The premiere episode had 692,000 viewers nationally, rating third in its timeslot.[3] The second episode sank to fourth for the timeslot with 657,000 viewers nationally tuning in.[4] The third episode rated a better with 823,000 viewers and winning the 9.30 pm timeslot.[5] Viewer numbers remained steady for the fourth episode, with the same numbers as the previous week, 823,000.[6] The fifth episode managed 742,000 viewers, which was followed up by an increasing figures of 832,000 and 874,000 viewers for the sixth and seventh episodes respectively.

Episode Original airdate Five-city metropolitan figures Viewers Total (in millions) Rank Ref
Sydney Melbourne Brisbane Adelaide Perth Night Week
128 September 2009223,000263,00087,00060,00053,000 0.686No. 25No. 76[7][8]
30 September 2009[nb 1]272,000372,000146,00087,00076,0000.953No. 10—[7][nb 2]
2 5 October 2009 — 0.627 —
7 October 2009[nb 3]1.677
312 October 2009269,000256,000132,00089,00073,0000.819No. 19No. 68[9][10]
419 October 2009266,000274,000123,00080,00079,0000.634No. 16No. 65[11][12]
526 October 2009241,000233,000105,00087,00076,0000.742No. 22No. 84[13][14]
62 November 2009258,000281,000116,000106,00071,0000.832No. 16No. 66[15][16]
79 November 2009261,000302,000127,00084,000100,0000.874No. 17—[17][nb 2]
816 November 2009235,000258,000117,00078,00096,0000.783No. 17No. 66[18][19]
9215,000267,00069,00082,00075,0000.708No. 21No. 75[18][19]
1023 November 2009245,000283,000111,00095,00099,0000.834No. 17—[20][nb 2]
Figures are adjusted from preliminary figures using data from the weekly rankings reports where possible.

Notes

  1. An "encore" of the first episode aired on 30 September 2009 following the first Hey Hey It's Saturday reunion special.
  2. Figures and rankings for this episode are unadjusted from preliminary figures and therefore may be inaccurate.
  3. An "encore" of the second episode aired on 7 October 2009 following the second Hey Hey It's Saturday reunion special, which overran The Apprentice Australia's entire timeslot. Due to the overrun of this special, and the fact that figures and rankings for this episode are unadjusted from preliminary figures, the figures and rankings therefore may be inaccurate.

The Celebrity Apprentice Australia
Main article: The Celebrity Apprentice Australia

The Celebrity Apprentice version of the series began to air on the Nine Network on 24 October 2011. A second series aired in 2012 and the third in 2013. After a one year break, the series was renewed for a fourth series, which aired in 2015. The series will return for a fifth season in 2021 after a six year hiatus with new CEO, Alan Sugar.

References
  1. "Late start on local Apprentice quest". The Age. 1 October 2009. Retrieved 25 October 2011.
  2. Danny (29 September 2009). "YOU'RE FIRED! The Apprentice Australia premier…". What's on the Tube. Archived from the original on 1 October 2009. Retrieved 6 November 2009.
  3. "Flash Forward fires up as The Apprentice flops". www.mumbrella.com.au. 29 September 2009. Retrieved 25 October 2009.
  4. "Apprentice takes another ratings beating". www.mumbrella.com.au. 6 October 2009. Retrieved 25 October 2009.
  5. "Is The Apprentice back from the dead?". www.mumbrella.com.au. 13 October 2009. Retrieved 25 October 2009.
  6. "Charlie Sheen wins Monday for Nine while The Apprentice remains steady". www.mumbrella.com.au. 20 October 2009. Retrieved 25 October 2009.
  7. Knox, David (28 September 2009). "Week 40". tvtonight.com.au. Retrieved 14 November 2009.
  8. Knox, David (4 October 2009). "Network rankings – Week 40" (Microsoft Word document). tvtonight.com.au. Retrieved 14 November 2009.
  9. Knox, David (12 October 2009). "Week 42". tvtonight.com.au. Retrieved 9 December 2009.
  10. Knox, David (19 October 2009). "Network rankings – Week 42" (Microsoft Word document). tvtonight.com.au. Retrieved 9 December 2009.
  11. Knox, David (19 October 2009). "Week 43". tvtonight.com.au. Retrieved 13 November 2009.
  12. Knox, David (26 October 2009). "Network rankings – Week 43" (Microsoft Word document). tvtonight.com.au. Retrieved 13 November 2009.
  13. Knox, David (26 October 2009). "Week 44". tvtonight.com.au. Retrieved 4 November 2009.
  14. Knox, David (1 November 2009). "Network rankings – Week 44" (Microsoft Word document). tvtonight.com.au. Retrieved 4 November 2009.
  15. Knox, David (2 November 2009). "Week 45". tvtonight.com.au. Retrieved 4 November 2009.
  16. Knox, David (8 November 2009). "Network rankings – Week 45" (Microsoft Word document). tvtonight.com.au. Retrieved 10 November 2009.
  17. Knox, David (9 November 2009). "Week 46". tvtonight.com.au. Retrieved 10 November 2009.
  18. Knox, David (16 November 2009). "Week 47". tvtonight.com.au. Retrieved 23 November 2009.
  19. Knox, David (23 November 2009). "Network rankings – Week 47" (Microsoft Word document). tvtonight.com.au. Retrieved 23 November 2009.
  20. Knox, David (23 November 2009). "Week 48". tvtonight.com.au. Retrieved 24 November 2009.

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