TikTok Billboard Top 50

The TikTok Billboard Top 50 is a chart published weekly by Billboard in the United States. It ranks the most popular songs on the social media platform TikTok in the United States based on a combination of total creations, video views and user engagement on the platform.[1][2][3] The chart premiered on September 14, 2023, with the song "SkeeYee" by American rapper Sexyy Red at number one.[4]

Background

The video-sharing platform TikTok gained global popularity in the year 2019, and surpassed 2 billion mobile downloads worldwide in October 2020.[5][6] TikTok has allowed many music artists to gain a wider audience, and has spawned several viral hit songs.[7][8][9] Since the COVID-19 pandemic, the platform has also launched many songs that failed to garner initial commercial success into sleeper hits.[10][11] One of the first examples of this phenomenon is the song "Old Town Road" by Lil Nas X, which started as a meme on TikTok, and became one of the biggest songs of 2019 and the longest-running number-one song in the history of the US Billboard Hot 100.[12][7][13] A more recent example being 2023's "Paint the Town Red" by Doja Cat, which also topped the US Billboard Hot 100 after going viral on TikTok and became a worldwide hit.[14] A study by MRC Data found in July 2021 that 67% of TikTok users are estimated to be more likely to look up songs on digital streaming platforms after hearing them on TikTok.[15] While launching the chart, Billboard described TikTok as "the world’s most powerful platform for music discovery and promotion".[1]

See also

References
  1. Atkinson, Katie (September 14, 2023). "TikTok & Billboard Partner to Launch TikTok Billboard Top 50 Chart". Billboard. Retrieved September 15, 2023.
  2. "TikTok and Billboard Partner to Launch the TikTok Billboard Top 50 Chart". TikTok. September 14, 2023. Retrieved September 15, 2023.
  3. Malach, Hannah (September 14, 2023). "Billboard Launches TikTok Top 50 Chart". Women's Wear Daily. Retrieved September 15, 2023.
  4. Garcia, Thania (September 14, 2023). "Sexyy Red's 'SkeeYee' Leads TikTok and Billboard's Newly Launched Top 50 Chart". Variety. Retrieved September 15, 2023.
  5. Geyser, Werner (January 11, 2019). "50 TikTok Stats That Will Blow Your Mind [Updated 2020]". Influencer Marketing Hub. Archived from the original on June 4, 2020. Retrieved May 27, 2020.
  6. Carman, Ashley (April 29, 2020). "TikTok reaches 2 billion downloads". The Verge. Archived from the original on July 29, 2020. Retrieved October 12, 2020.
  7. Koble, Nicole (October 28, 2019). "TikTok is changing music as you know it". British GQ. Archived from the original on November 23, 2019. Retrieved November 26, 2019.
  8. Whateley, Dan (August 22, 2023). "How TikTok is changing the music industry and the way we discover new, popular songs". Business Insider. Retrieved September 15, 2023.
  9. Faguy, Ana (September 14, 2023). "Billboard Launches New Chart Just For TikTok". Forbes. Retrieved September 15, 2023.
  10. McCathie, William (April 23, 2020). "Say So, TikTok, and the 'Viral Sleeper Hit'". Cherwell. Retrieved March 23, 2022.
  11. Wass, Mike (July 14, 2022). "Viral Revivals: From Kate Bush to Tom Odell, Inside the Business of Oldies as New Hit Songs". Variety. Retrieved July 17, 2022.
  12. Coscarelli, Joe (May 9, 2019), "How Lil Nas X Took 'Old Town Road' From TikTok Meme to No. 1 | Diary of a Song", The New York Times, archived from the original on November 10, 2019, retrieved November 26, 2019
  13. Leskin, Paige (August 22, 2019). "The life and rise of Lil Nas X, the 'Old Town Road' singer who went viral on TikTok and just celebrated Amazon Prime Day with Jeff Bezos". Business Insider. Archived from the original on September 14, 2019. Retrieved November 26, 2019.
  14. Anderson, Trevor (August 29, 2023). "Doja Cat's 'Red' Races to No. 1 on Hot R&B/Hip-Hop Songs Chart". Billboard. Retrieved September 29, 2023.
  15. Cirisano, Tatiana (July 21, 2021). "TikTok's Knack for Connecting Fans With Songs & Brands Examined in New Study". Billboard. Retrieved September 15, 2023.
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