Tooh (song)

"Tooh", a song composed by Vishal–Shekhar with lyrics by Anvita Dutt Guptan, is performed by playback singers Mika Singh and Mamta Sharma with backing vocals by Vishal Dadlani and Shruti Pathak. The song was the first single to be released digitally from the soundtrack of the 2013 film Gori Tere Pyaar Mein. The digital release was on 12 October 2013 in India. The music video was released on 9 October and launched on radio on 16 October.

"Tooh"
On the foreground a man and a woman wearing black kurta and blue—orange lehnga respectively leaning towards each other, probably while dancing; both of them seemingly in a joyous mood. On the background there is the blurry appearance of a group of people onlooking the pair. The title of song in the middle displayed in neon-lights with the letters "o" in between designed to represent the shape of a human's buttocks.
Single by Mika Singh, Mamta Sharma, Shruti Pathak, Vishal Dadlani
from the album Gori Tere Pyaar Mein
LanguageHindi
Released12 October 2013 (2013-10-12) (Single)
9 October 2013 (2013-10-09) (Music video)
Recorded2012–2013
Vishal & Shekhar's Studio, Bandra, Mumbai
Genre
Length4:20 (Single)
2:22 (Music Video)
LabelSony Music India
Composer(s)Vishal–Shekhar
Lyricist(s)Anvita Dutt
Producer(s)Abhijit Nalani
Music video
"Tooh" on YouTube
Audio sample
Tooh 25 second sample. Voices of Mamta Sharma, followed by that of Mika Singh. Note the repetetion of the word Tooh.
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A typical filmi song and item number, the song's video depicts the fun and humour that prevail at traditional Punjabi weddings.[2]

Background and composition

In an interview with radio jockey, Anuraag Pandey, Vishal–Shekhar revealed that the soundtrack being the second collaboration between Malhotra and them—after 2010s I Hate Luv Storys, they were involved right composing tunes with the completion of each draft of the script from the beginning in their studio (located in Bandra, Mumbai) in presence of Malhotra. During one such session four tunes were composed, the first being the final one based on the opinion of several people; who were asked to present their verdict on the best one.[3]

"Tooh" was written by Anvita Dutt Guptan[4] and produced by Abhijit Nalani.[5] It was recorded at Vishal–Shekhar's personal studio in Bandra, Mumbai by recording engineers, Satchith Harve, Abhishek Ghatak and, Gauvrav Gupta—with the tune being mixed by Shekhar Ravjiani himself—and mastering by Chris Gehringer at Sterling Sound, New York City. The cover was released alongside the single on 9 October 2013 in ITunes and features the film's lead actors; Khan and Kapoor wearing a black kurta and blue lehnga respectively dancing in a joyous mood.[6]

An item number,[1] and wedding song aside from being a filmi number "Tooh" features an array of wedding song "paraphernalia" including brass synthesizer and dhol.[7]

Music video

The video was directed by the director of the film, Punit Malhotra.[8] The costumes and choreography were done by Manish Malhotra and Remo D'Souza, respectively. It features Kareena Kapoor wearing the most elaborate of her six costumes for the film.[9][10]

The video— begins with a group of Indian outfit (mostly sarees) wearing females dancing, a man wearing a turban standing between them. Kapoor appears in a huge hall prepared for hosting a Punjabi wedding; a sangeet (a type of bridal shower in north Indian wedding rituals). She along with women of different ages wearing sarees or lehngas dance on a stage. In front of the stage are several middle-aged men (wearing white Kurtas) dancing. Imran Khan appears, wearing a black kurta watching the girls on stage. The baraat then arrives at a well-lit and decorated bungalow; the bridegroom rides a horse (a custom of traditional north-western Indian weddings) and dancers in front of the procession in an alley leading to the bungalow with Khan, wearing a tuxedo, joining them. After the dancing, the video concludes as the duo embrace.[11]

Release and reception

The single was released on digital music platform ITunes on 12 October 2013,[6] followed by a radio-release on 16 October 2013.[8] It is the second item number featuring Kareena Kapoor; the first being "Fevicol Se" from the 2012 film Dabangg 2.[8]

Reception

Upon release, "Tooh" received mixed reviews. Its lyrics were criticised for being objectionable; mediocre and unoriginal, along with the frequent use of the word "Tooh"—[12][13][14] but was noted for its ecstatic and groovy nature.[12][13][14] The dance steps from the song's music video caught on with revellers adding to the popularity of the single.[15][16]

The song's lyrics include multiple instances of the word "Tooh"—Punjabi for "buttocks",[17] which became controversial in India.[18][19][20][21] The Central Board of Film Certification faced criticism for passing the song without objection, even though it included profanity.[18][19][20] Shekhar Ravjiani, one of the song's composers, defended the song, refuting claims that the song is obscene.[18][19][20]

The lyrics have also been criticised for their lack of poetry, which was the mainstay of songs in Bollywood classics like Pyaasa and Sujata.[19][20] Lyricist Kausar Munir blames the attention span of the listeners and the commercial aspect of the films for the rude and offensive lyrics of modern songs; including those of "Tooh".[18][19][20]

Despite criticism, the song received audiences appreciation; secured high positions in music charts.[22][23][24] It reached second position in The Times of India Radio Mirchi Top 20 chart[lower-alpha 1][25] and ninth position[26] in the BBC Asian Network chart, with a run of 11 weeks in the former and eight weeks in the latter.[27]

Track listing
  • Digital Download
  1. "Tooh" – 4:20

Notes
  1. The chart is the collaborative effort of The Times of India and Radio Mirchi.

References
  1. "I don't have to copy anyone: Mamta Sharma". The Times of India. 29 December 2013. Archived from the original on 2 February 2014. Retrieved 26 January 2014.
  2. "'Tooh' song from 'Gori Tere Pyaar Mein': Absurd lyrics kill the fun of this wedding number!". Zeenews.india.com. Retrieved 23 November 2013.
  3. Pandey, Anuraag (3 November 2013). "Picture Pandey with Vishal, Shekhar and Punit". T.V. ka Pehla Radio Show. Episode 17 (in English and Hindi). Mumbai. Event occurs at after 4:00 and before 17:00 (28:52 minutes). Sony. (transcript link). Retrieved 8 February 2014.
  4. "Gori Tere Pyaar Mein! (2013) | Movie Review, Trailers, Music Videos, Songs, Wallpapers". Bollywood Hungama. Retrieved 23 November 2013.
  5. Gori Tere Pyaar Mein (Media notes). Vishal–Shekhar. Mumbai, India. 2013. pp. Back cover, Inlay. ASIN B00GKP5KWC.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  6. "Tooh (From "Gori Tere Pyaar Mein") – Single". Vishal–Shekhar. ITunes. 12 October 2013. Archived from the original on 2 November 2013.
  7. "GORI TERE PYAAR MEIN – MUSIC REVIEW (BOLLYWOOD SOUNDTRACK)". Vipin. MusicAloud. 10 November 2013. Retrieved 8 February 2014.
  8. "Bebo is 'tooh' much, leaves shyness behind in latest song of Gori Tere Pyaar Mein : Bollywood, News – India Today". Indiatoday.intoday.in. 10 October 2013. Retrieved 23 November 2013.
  9. "Watch: Kareena Kapoor, Imran Khan shake their 'Tooh' in new song of 'Gori Tere Pyar Mein'". The Financial Express. India. 10 October 2013. Retrieved 23 November 2013.
  10. "Kareena Kapoor dons just six costumes for Gori Tere Pyaar Mein : Bollywood, News – India Today". Indiatoday.intoday.in. 14 November 2013. Retrieved 23 November 2013.
  11. "Tooh – Official Song – Gori Tere Pyaar Mein ft. Imran Khan, Kareena Kapoor". Retrieved 23 November 2013 – via YouTube.
  12. "Gori Tere Pyaar Mein! Music Review". Koimoi.com. 8 November 2013. Archived from the original on 27 January 2014. Retrieved 23 November 2013.
  13. "Review: Gori Tere Pyaar Mein album is pretty good – Rediff.com Movies". Rediff.com. 17 November 2013. Retrieved 23 November 2013.
  14. "Gori Tere Pyaar Mein". The Times of India. 8 November 2013. Retrieved 23 November 2013.
  15. "PARTY THE TOP FIVE TAPORI DANCE STEPS OF THE YEAR". The Telegraph. Kolkata. 22 December 2013. Archived from the original on 27 December 2013. Retrieved 27 December 2013.(subscription required)
  16. "Freshers jive to 'Dhol Baaje' and 'Tooh' at SVT College of Home Science in Mumbai". The Times of India. 27 November 2013. Archived from the original on 2 February 2014. Retrieved 26 January 2014.
  17. "Popular desi catchphrases in 2013". The Times of India. 30 December 2013. Archived from the original on 3 January 2014. Retrieved 26 January 2014.
  18. "Do 'Tooh' and 'Kiss My A**' make Censors questionable? | Latest Movie Features". Bollywood Hungama. Archived from the original on 24 November 2013. Retrieved 23 November 2013.
  19. "'Tooh, Party all night' – the falling standards of Bollywood lyrics". The Indian Express. 8 November 2013. Retrieved 23 November 2013.
  20. "Poetry goes for a toss as lyrics of songs get vulgar and tasteless : Bollywood, News – India Today". Indiatoday.intoday.in. 27 October 2013. Retrieved 23 November 2013.
  21. "Simply outrageous lyrics in Bollywood!". Mid-day.com. Retrieved 23 November 2013.
  22. "Watch: Kareena, Imran's 'Dil Duffer' in 'Gori Tere Pyaar Mein'". The Financial Express. India. 5 November 2013. Retrieved 23 November 2013.
  23. Jaya Biswas (30 December 2013). "CHEESY KIYA RE!". The Times of India. Archived from the original on 6 January 2014. Retrieved 5 January 2014. Alt URL
  24. "Badtameez Dil, Lungi Dance, Gandi Baat, Party All Night: Which Is 2013′s Best Party Track?". Nayandeep. Koimoi. 11 January 2014. Retrieved 12 January 2014.
  25. "Music Chart". The Times of India. Retrieved 23 November 2013.
  26. "Asian Download Top 40 – 8th December 2013". Official Charts. 8 December 2013. Retrieved 15 December 2013.
  27. Other sources:
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