Toyota Wish

The Wish was developed under code name "760N" by the team, led by chief engineer named Takeshi Yoshida and was introduced to the public for the first time at Tokyo Motor Show in October 2002 (Commercial vehicles & welcab show) and then launched in Japan in January 2003, under a massive publicity campaign with Japanese singer Hikaru Utada. The television commercial features her song Colors, which coincides with the launch of her new CD single. The car was marketed under the "Wish Comes True" slogan.

Codenamed ZNE10G (FWD) and ZNE14G (4WD), it uses a 1.8 L 1ZZ-FE engine, producing (JIS) 132 PS and 170 N⋅m (125 lb⋅ft). It is only available with four-speed automatic. A 2.0 L version (codenamed ANE11W for the six-seater version and ANE10G for the seven-seater version) was launched in March 2003. Equipped with the 1AZ-FSE direct-injection engine, it has (JIS) 155 PS (114 kW) and 192 N·m (142 lb·ft). Variants with the 2.0 D-4 engine are only available with a CVT gearbox.

The WISH was extremely successful in its home market, and is frequently seen on the Top 5 on the 30 bestseller list each month. It has also made shockwave to its competitors, such as the Honda Stream and Mazda Premacy/Mazda5 to changing its market positioning.

The Toyota Wish was also launched as a locally assembled model in Thailand in December 2003 following the compact MPV trend of Thailand at that time. The Wish in Thailand is available with 3 trim levels including 2.0 S, 2.0 Q and 2.0 Q Limited (with sunroof) and is very similar to the Japanese version, except for a few differences:

• Models across the range get the 2.0Z fenders.
• Standard 17-inch wheels across the range (Same design as the one used on the 2.0Z)
• Same 2.0 1AZ-FE engine as the ASEAN Camry instead of the 1AZ-FSE
• No privacy glass (excluding the grey-import variants)
• Leather upholstery as standard on the 2.0Q and 2.0Q Limited
• The rear Double wishbone suspension of 4WD models in Japan was fitted with 2WD model in Thailand as standard. (no Torsion beam rear suspension in Thai version).

The Wish was launched in Taiwan as a left-hand drive vehicle in November 2004. For this market, the car is marketed under the "No Rules!" slogan and the TVCM is shot in New York. The Taiwanese version shares the same engine as the Thailand model, which means missing out on Toyota's D-4 technology. The Taiwanese assembled version have some styling differences: a new front end, redesigned rear LED tail lights, reflectors recessed into the rear bumper, body color/chrome side rubbing strips and a cleaner chrome rear plate garnish. The WISH badging is not an integral part of the garnish, unlike the Japanese-spec model. Equipment may include parking sensors, dual moonroof and leather seats. Another aspect unique to the Taiwanese Wish is that it can be specified with a beige interior color scheme unlike its Japanese and Thai-built counterparts. The Wish was also made available in Indonesia as a CBU import, where many were offered as prizes by Bank Mandiri.

The Wish was updated at the end of 2005 with the introduction of a facelifted model. The original car was fundamentally well designed and that meant that few changes were necessary. Cosmetic changes to the headlights, bumpers, LED tail lights and dashboard were made, together with revised switchgear for the climate control and automatic transmission (The 2.0 Z received a seven-gear transmission.) As the changes were minor the fuel consumption figures, which are the best in the compact MPV class, remain the same. The 2005 Wish was also the third model to be sold exclusively at Toyota Netz dealerships, hence the replacement of the Wish's signature "W" front emblem with a generic NETZ oval as seen on the 2005 Vitz and Ist. Feedback on the electronic throttle control has been mixed, with claims that the original throttle system used in the 2003 car is quicker off the mark. The drivetrain and engines remained the same.

For model year 2007 on Japanese models only, G-BOOK, a subscription telematics service, is offered as an option.

In Singapore, the local distributor brought in the Toyota Wish later in 2008 as a compact MPV to buyers there.[2] Instead of the generic Netz oval emblem found on the parallel imported Wish, the local distributor replaced the oval Netz emblem with the Toyota one. Sold as the Wish Aero Tourer to distinguish itself from the parallel import Wish; additional, accessories such as a 5-piece bodykit inclusive of a high mounted rear LED brake light, touchscreen DVD head unit, reverse camera, side mirror indicators, illuminated scuff plates, window visors, chrome muffler tip are featured as standard equipment. Previously, the Wish was only sold by parallel importers.

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  Pre-facelift Toyota Wish 1.8X "S Package"
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  Facelift Toyota Wish 1.8X "E Package"
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  Facelift Toyota Wish 1.8X "E Package"
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  Facelift Toyota Wish 2.0Z
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  Facelift Toyota Wish 2.0Z
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  Taiwanese market pre-facelift Toyota Wish with different headlights, grille and bumper design as a taxi
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  Taiwanese market pre-facelift Toyota Wish 2.0J with different tail lights, emblem and rear bumper as a taxi
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  Taiwanese market facelift Toyota Wish with different headlights, grille and bumper design
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  Taiwanese market facelift Toyota Wish with different tail lights and rear bumper as a taxi
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  Interior

2WD

4WD

All models include safety features such as ABS with EBD and BA. Additional features include TCS and VSC. All models include front ventilated and rear disc brakes with the exception of 1.8X 2WD (which include rear drums).

Japanese market

Taiwanese market