Toyota Motor Europe

TME began the manufacturing and sale of cars in Europe under an official distributor agreement in 1963.

TME oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota’s European manufacturing and engineering operations. Toyota approximately employs 90,000 people in Europe, along with a €11+ billion investment since 1990.[1] Toyota’s operations in Europe are supported by a network of 31 National Marketing and Sales Companies across 49 countries, a total of around 3,000 sales outlets, and nine manufacturing plants.[2]

Previous CEOs include:

• Dr. Johan Van Zyl (2015-2021)
• Didier Leroy (2010-2015)
• Tadashi Arashima (2005-2010)
• Akira Imai (1999-2005)
• Tatsuo Takahashi (1994-1999)

Toyota became the highest-selling Japanese car manufacturer in Europe in 1998, overtaking Nissan.[3]

Toyota Motor Europe sales peaked in 2007 at 1.23 million units,[4][5] as well as a 5.70% market share.[6] In 2021, TME set a new peak with a market share of 5.84%.[6][7]

In 2022, TME set another peak with a market share of 7.3%.[8]

The TME Head Office is located in Brussels, Belgium, and houses key departments of Toyota and Lexus in Europe. It also acts as the control centre for all European operations, including the main locations of manufacturing & engineering and marketing & sales activities. They have manufacturing centres across Europe, notably in France and the Czech Republic.

In 2008, Toyota began its European sustainable plant program at two manufacturing companies in France and the United Kingdom. The activities are supposed to emphasize the role of nature in creating production sites that are in harmony with their natural surroundings. TMMF (Valenciennes, France) and TMUK (Burnaston and Deeside, UK) will ramp up efforts in Europe by serving as the industry benchmark for sustainable production of vehicles and engines. Each plant will pilot activities to help realize 2010 environmental targets, including a 25% reduction in water use by Toyota’s European manufacturing network. Toyota intends to adapt these methods for their plants globally if successful.[12]

Production cars (partially or totally designed by Toyota Europe Design Development):

• Lexus SC (2001),[13]
• Toyota Yaris I (2001),[13]
• Toyota Avensis II (2003),[14][13]
• Toyota Corolla Verso II (2004),[15][13]
• Toyota Yaris II (2005),[13]
• Toyota Auris I (2006),[16][13]
• Toyota Avensis III (2009),[17][13]
• Lexus IS III (2013),[18][19]
• Toyota Avensis III Restylée (2012),[20]
• Toyota Verso Restylé (2013),[21][13]
• Toyota Land Cruiser J150 Restylé (2013),[13]
• Toyota Avensis III Restylée (2015),[22]
• Toyota C-HR (2016),[23][24]
• Toyota Yaris III Restylée (2017),[24][25]
• Toyota Yaris IV (2020),[23]
• Toyota Yaris Cross (2020),[26]
• Toyota e-Palette (2020),[27]
• Toyota bZ4X (2021).[28]

Concept cars:

• Toyota CS&S (2003),[29][30][13]
• Toyota Motor Triathlon Race Car (2004),[29][13]
• Toyota Endo (2005),[29][30][13]
• Toyota Urban Cruiser Concept (2006),[13][31]
• Toyota Hybrid X (2007),[13]
• Toyota IQ Concept (2007),[32][13]
• Toyota FT-86 Concept (2009),[33][13]
• Toyota FT-CH (2010),[30][34][13]
• Toyota me.we (2013, with the Studio Massaud[35][36]),
• Toyota C-HR Concept (2015),[24]
• Lexus LF-SA (2015),[37]
• Toyota i-TRIL (2017),[38]
• Lexus UX Concept (2017),[39]
• Toyota e-Care (2019),[27][26]
• Toyota e-4me (2019),[26]
• Toyota e-Trans (2019),[26]
• Toyota e-Racer (2019),[26]
• Lexus LF-30 (2019),[27]
• Toyota Aygo X Prologue (2021),[40][41]
• Toyota Compact Cruiser EV (2022),[42]
• Toyota bZ Compact SUV (2022),[43]
• Toyota C-HR Prologue (2022).[44]

Other works:

• Skyjet and yacht for the movie Valérian and the City of a Thousand Planets (2017),[45]
• Toyota e-Chargeair (2019), autonomous H2 charging system,[46]
• Lexus "Lunar Concepts" sketches for Document Journal art magazine : Lexus Zero Gravity, Lexus Cosmos, Lexus Bouncing Moon Roller, Lexus Lunar Cruiser, Lexus Lunar Mission, Lexus Moon Racer and Lexus Lunar (2020)[47]

• Official website
• Toyota Gazoo Racing Europe official site