WTBV

The station signed on the air on July 1, 1961 (1961-07-01). Its original call sign was WGNB. It was the sister station to WGNP 1520 AM (now WXYB). The stations were owned by the World Christian Radio Foundation.[4]

In 1974, the FM station was acquired by the Chicago-based Moody Bible Institute. It became WKES, airing a new Christian radio format from studios at the Moody-affiliated Keswick Christian School in Seminole.

In 1997, in a three way swap, Paxson Broadcasting acquired Christian station WCIE 91.1 in Lakeland from the Carpenter's Home Church, which in turn swapped the station with Moody's WKES. WKES programming moved to 91.1 FM.

After a brief simulcast period, the WKES call sign moved to 91.1, while 101.5 became WILV. It began broadcasting a "Love Songs" soft adult contemporary format branded as "Love 101.5", in July of that year.

WILV was not successful. In 1998, Paxson Communications' radio stations were bought out by Clear Channel Communications. With Clear Channel taking control, on September 19, 1998, the format changed to Rhythmic oldies. The new call sign was WFJO, "Jo 101.5". In 1999, Cox Radio purchased WFJO along with several other Clear Channel stations.

On December 15, 2001, the station flipped to an all ‘80s format, branded as "The New 101-5 The Point". The first song as "The Point" was "Don't You (Forget About Me)" by Simple Minds.[5] The station was modeled after KHPT in Houston that had launched the previous year. The call sign became WPOI on January 14, 2002, with the station known as "The Point." The original slogan was "The Best of the '80s and More", which included some late-1970s and early-1990s tracks, along with 1980s songs.

In 2006, "The Point" started adding more 1990s songs to the playlist. In 2009, the station added songs as late as 2000. "The Point" also removed all pre-1980s music from the station. In September 2010, the station adopted "The Best Music of the '80s and '90s" slogan.

In May 2011, the "New" was finally dropped from the station's name. Around the same time, the "New" was also dropped from the name of sister stations WWRM and WXGL.

Logo used until November 2018

On July 1, 2011, at 10 a.m., after playing Jon Bon Jovi's "Blaze of Glory", WPOI began stunting with random song clips. One hour later, the station flipped to Top 40/CHR as "Hot 101-5". The first (and ultimately, last) song as "Hot" was LMFAO's "Party Rock Anthem" featuring Lauren Bennett and GoonRock.[6][7]

The station took direct aim at 93.3 WFLZ, and targeted an 18–49 year old audience (particularly, the 18–34 age bracket). It aired a music-intensive current-based playlist that bordered towards Dance-pop tracks, with less talk and commercials than its competitors.[8]

At noon on September 6, 2023, after playing "Bye Bye Bye" by NSYNC and "Party Rock Anthem" (a bookend to the 'Hot' branding's launch), WPOI began stunting with a loop of "Just Fine" by Mary J. Blige, promoting a change to come at noon the following day.[9]

At the promised time, WPOI officially flipped to adult R&B as "101.5 The Vibe." The first song on “The Vibe” was "Return of the Mack" by Mark Morrison. Concurrent with the change, Cox applied for a new WTBV call sign for the station, which took effect on September 11.[10][11]