WLLD

94.1 began broadcasting as WVFM on August 29, 1965[2] and aired an easy listening format. The station was off the air for almost a year between November 1966 and September[3] 1967 while in the process of being sold. Easy listening remained the format at WVFM for almost three decades; the station changed its calls to WEZY in 1988. WEZY later evolved from pure beautiful music into soft AC before changing to smooth jazz WSJT on July 1, 1995.[4][5]

The kayfabe line is that the station was started by two friends, Josh and Brian, who had been drinking on Josh's father's boat claiming to have pirated radio waves. The duo bragged of their contraband and irregulated airwaves until they were bought and turned into what is now the station that is broadcast today. In reality, the station just had a very small budget to start with, often resulting in the same songs playing over and over again. Tone Lōc's "Wild Thing" was the first song the station had played over the air. The fictional friends would claim to have allegiance toward the song during their drunken stupor and continued to play the song repeatedly over the course of days. For the first few days the station was on the air, the song continued to be played in an effort to spark word of mouth attention.

At first, WLLD's musical direction included a balanced mix of hit-driven R&B/Hip-Hop and Dance tracks, mostly to counter rival WFLZ-FM, a move that would pay off up until WBTP (WFLZ's sister station) debuted. Today, the station's playlist is atypical of most rhythmics as it consists of mostly hip-hop and R&B hits, thus is considered to be a rhythmic crossover by "Billboard". It also had competition from Rhythmic-leaning Top 40/CHR WPOI, which debuted in July 2011.

WLLD was located on the 98.7 frequency from May 15, 1998, until 5:00 p.m. on August 19, 2009, when it swapped frequencies with smooth jazz station WSJT (now the current WPBB). The first song played after the switch was Tone Loc's "Wild Thing", the same first song that was played when WLLD was first launched in 1998 when it was on the 98.7 frequency.

On October 2, 2014, CBS Radio announced that it would trade all of their radio stations located in Charlotte and Tampa (including WLLD), as well as WIP (AM) in Philadelphia, to the Beasley Broadcast Group in exchange for 5 stations located in Miami and Philadelphia.[6] The swap was completed on December 1, 2014.[7]