WCWB

WCWB (104.9 FM) is a radio station broadcasting a Classic Country music format. Licensed to Marathon, Wisconsin, United States, the station serves the Wausau-Stevens Point area.

For transmitting stations formerly known as WCWB, see WCWB (disambiguation).
WCWB
Broadcast areaWausau-Stevens Point area
Frequency104.9 MHz
BrandingB104.9
Programming
FormatCountry music
Ownership
Owner
  • Richard L. Muzzy
  • (Muzzy Broadcast Group, LLC)
WPCN, WSPT
History
Former call signs
WIGL (1987)
WMGU (1987–1996)
WKQH (1996-2017)
Call sign meaning
W-Country & Western Bee (branding and logo mascot)
Technical information
Facility ID2109
ClassC3
ERP21,000 watts
HAAT109.0 meters
Transmitter coordinates
44°50′13.00″N 89°45′57.00″W
Links
Websiteb1049.com

Format history

During most of the '90s, the station carried a variation of Classic rock under names such as "104.9 KQH" and "104.9 K-ROCK". In 2003, the station flipped to Active Rock as "Rock 104-9". The ratings initially were good,[1] however this did not last and the station switched to its current format.

History

The stations' original calls were WIGL. In 1988, the station changed its call sign to WMGU, with an Adult Contemporary format, as "Magic 105" using a format from syndicator Drake-Chenault, and later using a satellite format from Jones Radio. The station went dark in late 1991, and was later purchased by Americus Communications, headed by Rick Muzzy, initially simulcasting WSPO and its talk format. On February 1, 1996, the call letters switched to WKQH. On August 1, 2017, the calls were changed to WCWB to reflect its B-104.9 Moniker.[2]

References
  1. "Spring 2004". arbitron.
  2. "WCWB Call Sign History". United States Federal Communications Commission, audio division.


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