WFVY

WFVY (100.1 FM, "Froggy Valley 100.1") is a commercial radio station licensed to serve Lebanon, Pennsylvania. The station is owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC, with a country music format. WFVY also broadcasts local high school sporting events, and Hershey Bears hockey games.[1]

WFVY
Broadcast areaLebanon Valley
Frequency100.1 MHz
BrandingFroggy Valley 100.1
Programming
FormatCountry
AffiliationsHershey Bears
Ownership
Owner
  • Seven Mountains Media
  • (Southern Belle Media Family, LLC)
WLBR
History
First air date
February 1948 (as WLBR-FM)
Former call signs
WLBR-FM (1947-1974)
WUFM (1974-1992)
WQIC (1992-2020)
Former frequencies
104.1 MHz (1947–1948)
Call sign meaning
"Froggy Valley"
Technical information
Facility ID36878
ClassA
ERP3,000 watts
HAAT81 meters (266 ft)
Transmitter coordinates
40°21′37.3″N 76°27′29.8″W
Links
WebcastListen Live
Website7mmlebanonvalley.com/froggy-valley-100-1/

WFVY shares studios with sister station WLBR (1270 AM). Both stations were owned by the Lebanon Broadcasting Company prior to the sale to Forever Media.

History

The Federal Communications Commission granted Lebanon Broadcasting Company a construction permit a new FM station on 104.1 MHz on July 26, 1947, with the WLBR-FM call sign.[2] The station signed on for the first time in 1948.[3][4] On March 24, 1949, the FCC reassigned the station to 100.1 MHz. The FCC then granted the station its first license on April 15, 1949.[2]

The station's call sign was changed to WUFM effective October 29, 1974.[2] The format changed to soft rock.

On November 27, 1992, the station changed call signs to WQIC,[5] rebranded as "Q-100" and changed to a Top-40/Hot AC hybrid format. "Q-100" was an affiliate of Open House Party. In March 1997, the station dropped the "Q-100" branding and returned to an Adult Contemporary format.

After over 70 years of family ownership, Lebanon Broadcasting president Robert Etter announced on August 23, 2019, that he would be selling WLBR and WQIC to Holidaysburg-based Forever Media for $1.225 million.[6][7] The transaction was finalized on December 31, 2019.

On February 25, 2020, the station's call sign was changed to WFVY. Despite this, the station continued to use WQIC in its branding for a short time.

On May 19, 2020, WFVY changed formats from adult contemporary to country, branded as "Froggy Valley 100.1".[8]

It was announced on October 12, 2022 that Forever Media was selling 34 stations, including WFVY and WLBR, to State College-based Seven Mountains Media for $17.375 million.[9] The deal closed on January 1, 2023.[10]

References
  1. "Hershey Bears Hockey - Radio". hersheybears.com. Retrieved 2016-05-12.
  2. "History Cards for WFVY". fcc.gov. Federal Communications Commission. Retrieved 2020-06-07.
  3. "About Us". wlbrradio.com. Archived from the original on 2015-01-11. Retrieved 2016-05-12.
  4. "Directory of AM, FM and TV Stations of the United States [p.258]" (PDF). americanradiohistory.com. Broadcasting Yearbook. 1950. Retrieved 2020-06-07.
  5. "Call Sign History, WFVY". fcc.gov. Federal Communications Commission. Retrieved 2016-05-12.
  6. "WLBR and WQIC will be sold to Holidaysburg-based Forever Media". LebTown.com. August 23, 2019. Retrieved September 2, 2019.
  7. "Forever Media Pays $1.2 Million For WQIC-WLBR". InsideRadio. August 26, 2019. Retrieved September 2, 2019.
  8. Forever Launches Froggy Valley 100.1 Lebanon Radioinsight - May 19, 2020
  9. "SEVEN MOUNTAINS MEDIA TO ACQUIRE 34 STATIONS FROM FOREVER MEDIA". RadioInsight.com. October 12, 2022. Retrieved October 14, 2022.
  10. "Seven Mountains Media-Forever Media Deal To Close Jan. 2". October 12, 2022.
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