WLBR

WLBR (1270 AM, "News, Talk, Sports 1270 WLBR") is a radio station broadcasting a conservative talk format.[1] Licensed to Lebanon, Pennsylvania. the station is currently owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC, and features programming from Westwood One (formerly Cumulus Media Networks) and Salem Radio Network.[2] Prior to the sale of WLBR and WQIC (now WFVY), both stations were owned by the Lebanon Broadcasting Company.

WLBR
Frequency1270 kHz
BrandingNews, Talk, Sports 1270 WLBR
Programming
FormatConservative talk
AffiliationsNBC News Radio
Salem Radio Network
Westwood One
Philadelphia Phillies Radio Network
Ownership
Owner
  • Seven Mountains Media
  • (Southern Belle Media Family, LLC)
WFVY
History
First air date
1946
Call sign meaning
Lebanon Broadcasting (former owner)
Technical information
Facility ID36874
ClassB
Power5,000 watts day
1,000 watts night
Transmitter coordinates
40°21′35.00″N 76°27′30.00″W
Links
WebcastListen Live
Website7mmlebanonvalley.com/wibur-1270/

History

WLBR's studio shares the same building with sister station, 100.1 WFVY, along Pennsylvania Route 72 in Ebenezer, two miles northwest of Lebanon. The building has been the home of the station since the 1950s. WLBR's transmitter and four towers stand behind the studios.

After more than 70 years of family ownership, Lebanon Broadcasting president Robert Etter announced on August 23, 2019, that he was selling WLBR and WQIC to Holidaysburg-based Forever Media for $1.225 million.[3][4] The transaction was finalized on December 31, 2019.

Former WLBR logo

On April 28, 2020, the station flipped to classic hits as WiLBuR 1270.[5]

The station was affiliated with ABC News Radio for many decades until April 2020 when the station switched to Westwood One News. However, the affiliation with WWO News was short-lived as the service ceased operations on August 30, 2020. The station now carries NBC News Radio.

In late November 2021, WLBR switched to a 24/7 Christmas music format, replacing WROZ in Lancaster as an official Christmas station in Central Pennsylvania and the entire Lebanon Valley. The station returned to its Classic Hits format on December 27 at midnight.

WLBR flipped from classic hits to conservative talk on March 15, 2022.[6]

It was announced on October 12, 2022, that Forever Media planned to sell 34 stations, including WLBR and WFVY, to State College-based Seven Mountains Media for $17.375 million.[7] The deal closed on January 1, 2023.[8]

References
  1. "Station Information Profile". Arbitron. Spring 2010. Retrieved April 4, 2010.
  2. "WLBR Facility Record". United States Federal Communications Commission, audio division. Retrieved April 4, 2010.
  3. "WLBR and WQIC will be sold to Holidaysburg-based Forever Media". LebTown.com. August 23, 2019. Retrieved September 2, 2019.
  4. "Forever Media Pays $1.2 Million For WQIC-WLBR". InsideRadio. August 26, 2019. Retrieved September 2, 2019.
  5. "WLBR Says Hello Wilbur". RadioInsight. April 28, 2020. Retrieved April 29, 2020.
  6. "WLBR To Flip To Conservative Talk". RadioInsight. Retrieved March 11, 2022.
  7. "SEVEN MOUNTAINS MEDIA TO ACQUIRE 34 STATIONS FROM FOREVER MEDIA". RadioInsight.com. October 12, 2022. Retrieved October 14, 2022.
  8. "Seven Mountains Media-Forever Media Deal To Close Jan. 2". October 12, 2022.
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