WHSC (Hartsville, South Carolina)

WHSC (1450 AM) was a radio station licensed to Hartsville, South Carolina, United States, which operated from 1946 to 2016.

WHSC
Frequency1450 kHz
Programming
FormatDefunct
Ownership
OwnerHartsville Broadcasting Company (1946-1995)
George Buck (1995-1998)
Cumulus Media (1998-2016)
History
First air date
October 1, 1946[1]
Last air date
March 15, 2016[2]
Former call signs
WHSC (1946-2010)[3]
WTOD (2010-March 11, 2016)[3]
WLQR (March 11–15, 2016)[3]
Technical information
Facility ID26328
ClassC
Power1,000 watts unlimited
Transmitter coordinates
34°21′16″N 80°4′6″W

History

The station began broadcasting on October 1, 1946, and held the call sign WHSC.[1][4] It was owned by the Hartsville Broadcasting Company and ran 250 watts.[4] In 1961, its daytime power was increased to 1,000 watts.[4] In the late 1970s and early 1980s, the station aired a middle of the road (MOR) format.[5][6]

In the 1980s, the station adopted a country music format.[7] WHSC was a finalist in the 1983 Billboard Radio Awards Competition for Small Market Country Station of the Year.[8] In January 1994, the station switched to a sports talk format.[9] It adopted a talk format later that year, and was a Premiere Radio Networks affiliate.[10]

In 1995, the station was sold to George Buck, along with WHSC-FM, for $300,000.[11][12] In 1996, the station switched to a business news format, and was an affiliate of Bloomberg Radio.[13] In 1997, WHSC adopted a country music format, with programming from ABC Radio's Real Country network.[14]

In 1998, the station was sold to Cumulus Media, along with WHSC-FM, for $700,000.[15][16] By 2001, the station had switched to an urban contemporary gospel format.[17][18] In late 2001, the station began simulcasting WWFN-FM, initially airing an oldies format,[17][19] and later airing CHR[20] and sports formats.[21] The station was silent for a period in 2008.[22]

WTOD

The station took the WTOD call sign on April 23, 2010 from a former sister station in Toledo (spun off by Cumulus and now known as WWYC).[3] The station was silent for a period in late 2010 and again from July 2013 to July 2014.[23][24] In July 2014, the station was granted special temporary authority to operate from a new site at a reduced power, running 10 watts during daytime hours only.[25][26]

End of operations

Before signing off forever, WTOD simulcasted WBZF. On March 11, 2016, WTOD changed callsigns to WLQR.[3] Cumulus surrendered the station's license to the Federal Communications Commission (FCC) on March 15, 2016.[2]

References
  1. 1971 Broadcasting Yearbook, Broadcasting, 1971. p. B-186. Retrieved March 27, 2019.
  2. "Surrender of Station License WLQR(AM), Hartsville, SC Facility ID 26328", fcc.gov. March 15, 2016. Retrieved March 27, 2019.
  3. Call Sign History, fcc.gov. Retrieved March 27, 2019.
  4. History Cards for WHSC, fcc.gov. Retrieved March 27, 2019.
  5. Broadcasting Yearbook 1976, Broadcasting, 1976. p. C-178. Retrieved March 27, 2019.
  6. Broadcasting/Cablecasting Yearbook 1983, Broadcasting/Cablecasting, 1983. p. B-217. Retrieved March 27, 2019.
  7. Broadcasting/Cablecasting Yearbook 1987, Broadcasting/Cablecasting, 1987. p. B-255. Retrieved March 27, 2019.
  8. "Billboard 1983 Radio Awards Finalists", Billboard. June 23, 1984. p. 18. Retrieved March 27, 2019.
  9. "Format Changes & Updates", The M Street Journal. Vol. 11, No. 2. January 12, 1994. p. 2. Retrieved March 27, 2019.
  10. "Format Changes & Updates", The M Street Journal. Vol. 11, No. 34. August 24, 1994. p. 2. Retrieved March 27, 2019.
  11. "Transcations", Radio & Records. April 21, 1995. p. 7. Retrieved March 27, 2019.
  12. Public Notice Comment – BAL-19950306GH, fcc.gov. Retrieved March 27, 2019.
  13. "Format Changes", The M Street Journal. Vol. 13, No. 10. March 6, 1996. p. 1. Retrieved March 27, 2019.
  14. "Format Changes & Updates", The M Street Journal. Vol. 14, No. 26. July 2, 1997. p. 2. Retrieved March 27, 2019.
  15. "Transactions Digest", Radio Business Report. April 20, 1998. p. 14. Retrieved March 27, 2019.
  16. Public Notice Comment – BAL-19980220GH, fcc.gov. Retrieved March 27, 2019.
  17. "Format Changes & Updates", The M Street Journal. Vol. 18, No. 31. November 14, 2001. p. 6. Retrieved March 27, 2019.
  18. Broadcasting & Cable Yearbook 2001, Broadcasting & Cable, 2001. p. D-402. Retrieved March 27, 2019.
  19. Devine, Cathy (2002). The M Street Radio Directory. Eleventh Edition. p. 511. Retrieved March 27, 2019.
  20. Devine, Cathy (2003). The M Street Radio Directory. Twelfth Edition. p. 521. Retrieved March 27, 2019.
  21. Devine, Cathy (2004). The M Street Radio Directory. Twelfth Edition. p. 528. Retrieved March 27, 2019.
  22. "Request for Special Temporary Authority to Remain Silent", fcc.gov. October 22, 2008. Retrieved March 28, 2019.
  23. "Request for Special Temporary Authority to Remain Silent", fcc.gov. November 23, 2010. Retrieved March 28, 2019.
  24. "Request for Special Temporary Authority to Remain Silent", fcc.gov. July 2, 2014. Retrieved March 28, 2019.
  25. "Facility Identification Number: 26328 Special Temporary Authority", fcc.gov. July 17, 2014. Retrieved March 28, 2019.
  26. "Facility Identification Number: 26328 Special Temporary Authority BESTA-20150805ABD", fcc.gov. September 1, 2015. Retrieved March 28, 2019.
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