WRQQ

WRQQ (103.3 FM, "Classic Hits 103.3") is a classic hits music formatted radio station serving the Baton Rouge, Louisiana, area. The station is owned by Cumulus Media and its city of license is Hammond, Louisiana. Its studios are located downtown and the transmitter tower is southeast of Denham Springs, Louisiana.

For the Belle Meade, Tennessee radio station that held the call sign WRQQ at 97.1 FM from 1999 to 2012, see WLVU (FM). For the Halifax, Pennsylvania radio station that held the call sign WRQQ at 88.5 FM during 2012, see WKHW (FM).
WRQQ
Broadcast areaBaton Rouge, Louisiana
Frequency103.3 MHz (HD Radio)
BrandingClassic Hits 103.3
Programming
FormatClassic hits
AffiliationsPremiere Networks
New Orleans Pelicans
Ownership
Owner
KQXL-FM, WEMX, WXOK
History
First air date
1965 (1965)
Former call signs
WKJN (1984–1989)
WKJN-FM (1989–1999)
WCAC (1999–2001)
WBBE (2001–2005)
WCDV (2005–2012)
Technical information
Facility ID61271
ClassC
ERP100,000 watts
HAAT306 meters (1,004 ft)
Transmitter coordinates
30°24′6.00″N 90°50′43.00″W
Links
WebcastListen live
Listen Live (iHeart)
Websiteclassichits1033.com

History

Previous formats were country as both WKJN (Kajun 103 FM) beginning in 1984 and WCAC (Cat Country 103) from 1998 to 2001. Adult contemporary as WBBE (B-103) from 2001 to 2005, and becoming WCDV (Diva 103.3) on June 10, 2005. They were patterned after sister station WDVW ("Diva 92.3") New Orleans, Louisiana and both used the "Music For The Diva In You" slogan.

Logo as "Sunny 103.3"

On September 18, 2006, WCDV dropped the Diva format and returned to its former AC direction, becoming "Sunny 103.3, Today's Refreshing Soft Rock". Sunny 103.3 features Jeff and Company weekday mornings, The At Work Network with Elizabeth Eads during middays and the syndicated "The John Tesh Radio Show" airing in the afternoons.

On September 25, 2008, the New Orleans Hornets announced that Sunny 103.3 would be the Baton Rouge flagship station for the team's radio network. The New Orleans flagship will be KMEZ. The team has also signed agreements with 18 other radio stations across the states of Louisiana and Mississippi to broadcast Hornets games for the 2008–09 season.

On February 15, 2010, Sunny 103.3 became "Music for Generation X" playing music from the 90s, ranging from Red Hot Chili Peppers to Vanilla Ice to Sir Mix-a-lot. Citadel merged with Cumulus Media on September 16, 2011.[1]

On July 24, 2012, WCDV changed their call letters to WRQQ.

On September 13, 2013, WRQQ changed their format to classic hits, branded as "Classic Hits 103.3".[2]

References
  1. "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.
  2. "WRQQ Baton Rouge Shifts to Classic Hits". 13 September 2013.
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