WMJY
WMJY (93.7 FM, "Magic 93.7") is a commercial radio station, licensed to Biloxi, Mississippi and serving the Biloxi-Gulfport-Pascagoula radio market. The station is owned by iHeartMedia, Inc., and it broadcasts an adult contemporary radio format, switching to Christmas music for part of November and December. The studios are on Debuys Road in Biloxi.
 | |
| Broadcast area | Gulfport-Biloxi-Pascagoula metropolitan area |
|---|---|
| Frequency | 93.7 MHz |
| Branding | Magic 93.7 |
| Programming | |
| Format | Adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WBUV, WKNN-FM, WQYZ | |
| History | |
First air date | July 11, 1966 (as WVMI-FM) |
Former call signs | WVMI-FM (1966-1969), WQID (1969–1994) |
Call sign meaning | "Magic" |
| Technical information | |
| Facility ID | 61368 |
| Class | C |
| ERP | 100,000 watts horizontal polarization 98,300 watts vertical |
| HAAT | 300 meters (980 ft) |
| Links | |
| Webcast | Listen Live |
| Website | magic937.iheart.com |
WMJY has an effective radiated power (ERP) of 100,000 watts horizontal polarization and 98,300 watts vertical.[1] The transmitter tower is off Mississippi Highway 37 in Vancleave.[2] The signal covers an area from Mobile in the east to the suburbs of New Orleans in the west.
History
The station signed on the air on July 11, 1966.[3] Its call sign was WVMI-FM and it was owned by New South Communications, along with WVMI 570 AM (now off the air). WVMI-FM's original frequency was 106.3 MHz, powered at 3,000 watts, a fraction of its current output. It later moved to 93.7 MHz, coupled with a power increase, allowing it to be heard across numerous Gulf Coast cities. It switched its call letters to WQID.
In the 1970s and 80s, WQID was a popular Top 40 station, with a large following among youthful listeners. A series of ownership changes and format flips ensued and WQID found itself in a ratings slump in the early 1990s. Starr Broadcasting bought WQID along with AM sister station WVMI in 1994 and changed FM station's format to Soft AC as WMJY, Magic 93.7. The station has been a long-time ratings leader with adults along the Gulf Coast.
Multi-Market Radio bought out Starr Broadcasting in 1994. Multi-Market Radio was acquired by Clear Channel Communications in 2001. In 2014, Clear Channel changed its name to iHeartMedia, the current owner.
References
External links
- WMJY official website
- WMJY in the FCC FM station database
- WMJY on Radio-Locator
- WMJY in Nielsen Audio's FM station database