WROV-FM

WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia[3] and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.

WROV-FM
Broadcast areaRoanoke-Lynchburg, Virginia
New River Valley
Southside Virginia
Frequency96.3 MHz
(HD Radio)
Branding96.3 ROV Rocks
Programming
FormatClassic rock[1]
SubchannelsHD2: Black Information Network
AffiliationsJohn Boy and Billy
Performance Racing Network (PRN Radio)
Sixx Sense
Ownership
Owner
WJJS, WROV-HD2, WJJX, WSTV, WYYD
History
First air date
January 1950[2]
Former call signs
WMVA-FM (1950–1989)
Call sign meaning
W Rock Of Virginia
Technical information
Facility ID37747
ClassC1
ERP14,000 watts
HAAT633 meters (2,077 ft)
Transmitter coordinates
37°7′0.0″N 80°0′58.0″W
Translator(s)HD2: 96.7 W244AV (Blacksburg, etc.)
Links
WebcastWROV-FM Webstream
WebsiteWROV-FM Online

WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

WROV-FMHD2

WROV-FMHD2 carries an African-American-oriented news/talk format under the branding "Roanoke's BIN 96.7".[4]

On November 18, 2020, WROV-FMHD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG.[5]

History of call letters

WROV-FM first signed on the air in January 1950 as WMVA-FM.[6] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.

The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.[7] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[8][9]

References

  1. "Nielsen Station Information Profiles".
  2. American Radio History
  3. "WROV Facility Record". Federal Communications Commission, audio division.
  4. https://hdradio.com/station_guides/widget.php?realid=447 HD Radio Guide for Roanoke-Lynchburg, Virginia
  5. Black Information Network Expands To Blacksburg Radioinsight - November 18, 2020
  6. Broadcasting Yearbook 1977
  7. "WROV-FM Roanoke Va., Starts Program Service" (PDF). Broadcasting. June 14, 1948. Retrieved 19 December 2014.
  8. "For the record" (PDF). Broadcasting. July 15, 1957. p. 108.
  9. "The Levines Buy WROV". The 1240 WROV History Site.
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