WRAD (AM)

WRAD (1460 kHz) is a commercial radio station licensed to Radford, Virginia, serving Pulaski and Montgomery Counties in Virginia. It simulcasts a talk radio format with co-owned WRAD-FM at 101.7 MHz. Programming is also heard on FM translator 103.5 W278AJ in Blacksburg, Virginia.[1]

WRAD
Simulcasts WRAD-FM Radford
Broadcast areaPulaski County - Montgomery County
Frequency1460 kHz
Branding"Talk Radio WRAD"
Programming
FormatTalk Radio
NetworkFox News Radio
AffiliationsPremiere Networks
Salem Radio Network
Westwood One
Ownership
OwnerMonticello Media LLC
WBRW, WPSK-FM, WRAD-FM, WVHK
History
First air date
1950 (1950)
Call sign meaning
W RADford
Technical information
Facility ID73919
ClassD
Power5,000 watts day
37 watts night
Transmitter coordinates
37°8′35.0″N 80°34′38.0″W
Translator(s)103.5 W278AJ (Blacksburg)
Links
WebcastListen Live
WebsiteWRADradio.com

WRAD-AM-FM are owned by Monticello Media LLC. The studios and offices are on Lee Highway in Radford. By day, WRAD is powered at 5,000 watts non-directional. But at night, to protect other stations on 1460 AM from interference, WRAD reduces power to only 37 watts.[2]

Programming

Much of the weekday schedule on WRAD-AM-FM is nationally syndicated. Hosts include Brian Kilmeade, Charlie Kirk, Sean Hannity, Ben Shapiro, Dave Ramsey and Red Eye Radio. Weekends feature shows on money, health, real estate, guns and technology. Weekend hosts include Kim Komando, Tom Gresham, as well as repeats of weekday shows. Most hours begin with an update from Fox News Radio.

History

The station signed on the air in 1950 (1950). In 1965, it added a sister station, WRAD-FM at 101.7 MHz.

WRAD-AM-FM had been owned and operated by Cumulus Media, Inc.[3] On September 6, 2018, Cumulus Media announced it will sell its Blacksburg cluster to Monticello Media.[4] The sale was approved December 1, 2018.[5]

Former logo

Translator
Call signFrequencyCity of licenseFIDERP (W)ClassTransmitter coordinatesFCC info
W278AJ 103.5 FMBlacksburg, Virginia81543200D37°11′11.6″N 80°28′53.8″WLMS

References
  1. Radio-Locator.com/W278AJ
  2. Radio-Locator.com/WRAD-AM
  3. "WRAD Facility Record". Federal Communications Commission, audio division.
  4. Cumulus Sells Blacksburg Cluster To Monticello Media
  5. Six areas radio stations sold
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