WMSR-FM

WMSR-FM (94.9 MHz) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/Muscle Shoals, Alabama, radio market and is owned by Mike Self and Parker Griffith through licensee Singing River Media Group, LLC.

WMSR-FM
Broadcast areaFlorence-Muscle Shoals Metropolitan Area
Frequency94.9 MHz
Branding94.9 The Bull
Programming
FormatCountry
AffiliationsPremiere Networks
Ownership
Owner
WLAY, WLAY-FM, WMXV, WVNA, WVNA-FM
History
First air date
1991
Former call signs
WTNR-FM (July 25, 1990-May 9, 1994)
WFRQ (May 9, 1994-September 8, 1998)[1]
Call sign meaning
W Muscle Shoals Radio or M uscle Shoals StaR
Technical information
Facility ID50128
ClassC3
ERP7,100 watts
HAAT181 meters (594 ft)
Links
WebcastListen Live
Websitethebull949.com

History

WMSR-FM began as country WTNR-FM, simulcasting WTNR from Waynesboro, Tennessee. WTNR-FM changed callsigns to WFRQ on May 7, 1994. It changed callsigns again on September 8, 1998, taking the current WMSR-FM. As of August 30, 2013, the station flipped from contemporary hit radio (CHR) to adult album alternative (AAA), keeping the "Star" name.

Most of the airstaff remained following the format adjustments. The station retained the popular Kidd Kraddick in the Morning Program.

On November 2, 2015, WMSR rebranded as "94.9 The X".[2]

In late March 2018, WMSR-FM changed their format from adult album alternative to urban contemporary, branded as "Power 94.9".[3]

On April 26, 2019, WMSR-FM changed their format from urban contemporary to country, branded as "94.9 The Bull".[4]

References
  1. Callsign history for WMSR-FM; retrieved May 7, 2022.
  2. WMSR Relaunches as 94.9 The X Radioinsight - November 3, 2015
  3. Alabama Broadcast Media Page
  4. A New Country Bull Debuts in Muscle Shoals Radioinight - April 26, 2019

35.030°N 87.785°W / 35.030; -87.785

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