WWFA

WWFA (102.7 FM, 102.7 Kiss FM) is a Top 40 (CHR) radio station licensed to serve St. Florian, Alabama and is owned by Mike Brandt, through licensee Southern Broadcasting LLC. WWFA serves the Muscle Shoals area, Northwest Alabama, parts of northeast Mississippi, and parts of southern middle Tennessee with an equivalent 25,000 watts of power (Class C3).[1] .

WWFA
Broadcast areaFlorence-Muscle Shoals Metropolitan Area
Frequency102.7 MHz
Branding102.7 Kiss FM
Programming
FormatCHR/Top 40
Ownership
Owner
  • Mike Brandt
  • (Southern Broadcasting LLC)
WYDL, WWGM
History
First air date
August 29, 2010
Technical information
Facility ID171029
ClassC3
ERP10,000 watts
HAAT141 meters (463 ft)
Transmitter coordinates
34°45′28″N 87°30′06″W
Links
WebcastListen Live
Websitekissfmbama.com

History

WWFA/102.7 Kiss FM

WWFA signed on the air August 29, 2010 with a wall-to-wall Adult Album Alternative format with no station imaging except for a top-of-hour Legal ID.[2]

This was merely a placeholder format for the station until it made its actual premiere on Friday evening, October 29, 2010 with a CHR/Top 40 format as 102.7 Kiss FM, taking on competitor Star 94 WMSR-FM.[3] The station launched with the syndicated Elvis Duran and the Morning Show in mornings, On-Air With Ryan Seacrest middays, and Mike "TicTak" Brandt in afternoons.

In August 2015, the station dropped Elvis Duran in mornings for a locally hosted show by station Program Director and afternoon host, TicTak.

References
  1. "Station Information Profile". Arbitron.
  2. "Shoals Gets New Radio Station". The Shoals Insider.
  3. "WWFA On The Air". Radio-Info.com.
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