Watts Warehouse

The textile firm, S & J Watts Limited was founded by James Watts (Mayor of Manchester), a Mancunian industrialist and entrepreneur, whose textile business had started in a small weaver's cottage in Didsbury. His success as a cotton trader was part of the commercial boom of the 19th century that gave Manchester the name "Cottonopolis", when the city was a global centre for the cotton trade.

Watts became an important figure among British industrialists, socialising with politicians and churchmen at his home, Abney Hall, in Cheadle. Prince Albert chose to stay with him when he visited Manchester to open the Art Treasures Exhibition in 1857. Watts' descendants include British businessman James Watts, Conservative party politician James Watts and air commandant Dame Felicity Peake. The Watts family is also distantly related to the family of novelist Agatha Christie.[2][3][4]

The stairwell

The sandstone ashlar warehouse was built by local architects Travis & Mangnall in 1851–56 at a cost of £100,000.[2][1] Its ornate style typifies the extravagant confidence of many Mancunian warehouses of this period, but the Watts Warehouse is notable for its peculiarly eclectic design. Designed in the form of a Venetian palazzo, the building has five storeys, each decorated in a different style – Italian Renaissance, Elizabethan, French Renaissance and Flemish – and roof pavilions featuring large Gothic wheel windows.[5]

The interior was similarly lavish in its decoration, with a sweeping iron cantilever staircase, balconied stairwell, and mahogany counters for displaying merchandise.[2]

"The Sentry" war memorial by C. S. Jagger

During the First World War 1914–18, many employees of S & J Watts lost their lives in battle. The company marked this by erecting a memorial in 1922 in the main entrance to the building on Portland Street. A bronze sculpture, "the Sentry", stands in an arched niche on the right, and on the opposite side is a marble plaque commemorating the dead. The bronze statue depicts the sentry wearing a Tommy helmet, World War I battle gear and a cape, standing on guard with his rifle with fixed bayonet upright, and was commissioned from the British sculptor Charles Sargeant Jagger who also designed the Royal Artillery Memorial at Hyde Park Corner, London. A statuette version of the figure is to be seen in the study of Eltham Palace, where it was displayed by Stephen Courtauld, who was – like Jagger – a member of the Artists' Rifles during the First World War.

To the enduring memory of those members of the staff of S & J Watts & Co. who laid down their lives for their King and country in the cause of truth, justice and freedom during the Great War. Their name liveth for evermore.

— Memorial inscription, Watts Warehouse, Portland Street entrance

During the Second World War, the Watts Warehouse was hit by Luftwaffe bombs, but it was saved from destruction when the fire was smothered by textiles.[6]

The textile industries that built Manchester eventually dwindled and, like many other industrial structures in the North of England, Watts Warehouse fell into disuse and was derelict for many years. The building was threatened with demolition in 1972, but was spared. In the 1980s, the building underwent conversion, retaining many of the original interior features. In May 1982, the Britannia Hotel opened as part of the Britannia Hotels chain initially with 25 rooms and a nightclub, eventually expanding to 363 bedrooms.[2][7]

The building was Grade II* listed in 1952.[1] The war memorial in the lobby appears on the Imperial War Museum's register.[8]