Yoshiaki Koizumi

Yoshiaki Koizumi (小泉 歓晃, Koizumi Yoshiaki, born April 29, 1968) is a Japanese video game designer, director, and producer, and business executive. He is a senior executive officer at Nintendo and a deputy general manager at Nintendo EPD, where he is known for his work within their Mario and The Legend of Zelda series, and as the General Producer of the Nintendo Switch.

Yoshiaki Koizumi
小泉 歓晃
Born (1968-04-29) April 29, 1968
NationalityJapanese
Alma materOsaka University of Arts
Occupation(s)Video game designer, director and producer
Years active1991–present
EmployerNintendo
Notable workThe Legend of Zelda
Super Mario
TitleManager at Nintendo EAD (2008–2015)
Representative Director at 1-Up Studio (2013–2023)
Deputy General Manager at Nintendo EPD (2015–present)
Executive Officer at Nintendo (2018–2020)
Senior Executive Officer at Nintendo (2020–present)

Since October 2022, Koizumi is part of the board of directors of Nintendo's subsidiary Nintendo Pictures as one of its directors.[1]

Biography

Early life

Koizumi was born in Mishima, Shizuoka on April 29, 1968.[2] He played his first video game, Super Mario Bros. 2,[3] at the age of 21 when he borrowed a friend's Family Computer console.[4] A graduate from the Visual Concept Planning Department of Osaka University of Arts, Koizumi studied film, drama, animation and, to a lesser extent, storyboarding.[4][5] He had originally intended to become a film director but applied at Nintendo instead to pursue his goal of creating a kind of drama only experienced in video games. The company's close proximity to his university also played a role in his career choice.[4]

Nintendo

After Koizumi had joined Nintendo in April 1991, he was assigned to work on the manual for the action-adventure game, The Legend of Zelda: A Link to the Past for the Super Nintendo Entertainment System, for which he did the art, layout and writing.[2][4] In the process, he conceived the game's backstory and the designs of the three goddesses and the star sign associated with them. For the sequel, The Legend of Zelda: Link's Awakening, he was again tasked with designing the manual. However, since work on the game had just begun, Koizumi wound up creating its entire story and came up with plot ideas such as the island in a dream.[4] He also worked on the event design for the interactions with the villagers, wrote the owl's and the Wind Fish's lines and designed the bosses' behavioral patterns.[4][6][7] Koizumi later experimented with a polygonal, side-scrolling remake of Zelda II: The Adventure of Link. Developed for the Super Nintendo Entertainment System, the prototype was based on chanbara action, a type of Japanese sword fighting.[8] With Super Mario 64, Koizumi became assistant director and animated the 3D models, among others working on Mario's swimming movements in cooperation with director Shigeru Miyamoto.[6][9]

While developing Super Mario 64, Nintendo's employees devised rough concepts of a three-dimensional The Legend of Zelda game with a bigger focus on puzzles and less pronounced action elements.[8][10] Koizumi wrote several notes on sword battles and combat with multiple opponents. When he joined Toru Osawa and Jin Ikeda, he was the third staff member to work on the game that would become The Legend of Zelda: Ocarina of Time. Koizumi consulted his earlier notes and tried to inject leftover ideas from Super Mario 64 into this new Zelda installment.[8] On the lookout for inspiration on chanbara action, Osawa suggested a visit to Toei Kyoto Studio Park, a film studio theme park. There, Osawa, Koizumi and Ikeda entered a playhouse where several ninjas and a main samurai were staging a show. Koizumi observed how only one of the ninjas would attack the main samurai at a time while the others remained in a waiting pattern, which proved to be the solution to designing battles with multiple opponents. Osawa noticed how a ninja using a kusarigama weapon would move around the main samurai in circles and never lose track of his opponent. Both of these observations became the basis for the Z targeting system used in Ocarina of Time.[11] Koizumi replaced the simple triangle the team had implemented to mark the player's focus with a fairy that would change colors based on the friendly or hostile nature of the Z target.[12] Furthermore, he was in charge of the player character Link and designed other characters such as the horse Epona.[13][14] He also worked on the 3D environments, the camera system, the items and some of the event design, such as the scenes where the player overhears the conversations of other characters.[4][15]

Following Ocarina of Time, Koizumi was designing a "cops and robbers"-style board game that had the player catch a criminal over the course of a week in-game, or roughly equivalent to an hour in real time. However, he was pulled off the project and asked to help develop the sequel to Ocarina of Time, The Legend of Zelda: Majora's Mask.[16] Koizumi carried over his "cops and robbers" idea with the time limit and expanded it into a world threatened by a falling moon after he had daydreamed about such a scenario.[16][17] The concept was corroborated by Miyamoto's wish to have a "compact" Zelda that could be played over and over again, and the ideas eventually evolved into a system with a three-day time loop.[16][18] Koizumi was again placed in charge of the game's player characters.[16] He also wrote many of the scheduled events involving the villagers of Clock Town, for which he tried to depict the characters' lives as realistically as possible.[6][16] Many of the serious elements in Majora's Mask came from Koizumi, which his coworker Eiji Aonuma countered by introducing more lighthearted portions in the areas he was in charge of.[16]

In 2003, Koizumi switched to Nintendo's Tokyo Software Development Department and directed the 2D platformer Donkey Kong Jungle Beat.[5][6][19] The game's side-scrolling nature sprang from Koizumi's attempt to overcome problems with complex camera controls in 3D titles. These efforts continued in his next title, Super Mario Galaxy. The game's spherical levels eliminated the possibility of the player getting lost or the need for adjusting the camera when reaching the end of a flat surface. Koizumi directed Super Mario Galaxy and was heavily involved in the creation of its story, deciding on the inclusion of the optional fairytale book that tells the characters' backstory.[4][6] Following this, he was promoted to producer and was manager of Tokyo Software Development Group No. 2 within the company's Entertainment Analysis & Development Division.[5] In September 2015, he became Deputy General Manager of the newly formed Entertainment Planning & Development Division.[20] Koizumi also served as General Producer of Nintendo's 2017 video game console, the Nintendo Switch.[21] He alongside Shinya Takahashi also succeeded Satoru Iwata as the host of the Nintendo Direct video presentations since 2017,[22] and has been doing so since the live streamed Nintendo Switch Presentation, which took place on January 12, 2017.[23]

Koizumi was part of the board of directors of Nintendo's subsidiary 1-UP Studio as one of its representative directors from 2013 to 2023.[24]

Game design

If you think about games only as a thing that you interact with, you're missing the possibility of immersion. The inspirations that I tend to draw on for that all come from real life itself. Hiking on a mountain and seeing a cave and thinking about what's inside – it's that sense of wonder and excitement I want players to feel.

Koizumi on his game design philosophy[6]

Koizumi is a protégé of Shigeru Miyamoto and often draws his ideas from real-world influences such as hiking. When creating fictional worlds, he tries to surprise players with visually impressive environments and difficult gameplay mechanics while still ensuring "ease of use", that is effortless navigation and control. He said that most of his time on a video game is spent working on player characters and their abilities in order to strike a balance between "fun and complexity" in control. Koizumi mentioned tempo and rhythm as some of the most important elements of a Mario game, whereas he gave anticipation of the awaiting challenges as a crucial factor in a Zelda title.[6] Unlike Miyamoto, Koizumi often tries to introduce story elements to the video games he works on. He trains his staff by hinting at the direction they should take rather than just giving them the solution to a problem.[4]

Works

Year Game Role(s)
1991 The Legend of Zelda: A Link to the Past Illustrator[4]
1992 Super Mario Kart
1993 The Legend of Zelda: Link's Awakening Script writer, designer[4][6]
1995 Yoshi's Island CG designer
1996 Super Mario 64 Assistant director, 3D animator
1998 The Legend of Zelda: Ocarina of Time 3D system director, designer[4][15]
2000 The Legend of Zelda: Majora's Mask Game system director, designer[6][16]
Super Mario 128 Director[25]
2002 Super Mario Sunshine Director
The Legend of Zelda: The Wind Waker Assistant director
2004 Donkey Kong Jungle Beat Director
2007 Super Mario Galaxy Director, game design, story[6]
2008 Flipnote Studio Producer
2010 Super Mario Galaxy 2
2011 Super Mario 3D Land
2013 Flipnote Studio 3D
Super Mario 3D World
NES Remix
2014 NES Remix 2
2015 The Legend of Zelda: Majora's Mask 3D Supervisor
2017 Nintendo Switch General producer
Super Mario Odyssey Producer
2019 The Stretchers
2021 Super Mario 3D World + Bowser's Fury Staff
2023 The Super Mario Bros. Movie Creative executive

References

  1. "ニンテンドーピクチャーズ株式会社 - Nintendo Pictures Co., Ltd". ニンテンドーピクチャーズ株式会社ホームページ. Retrieved 11 March 2023.
  2. スーパーマリオギャラクシーを作る。~3Dマリオを作りながら考えてきたコト~ (in Japanese). Computer Entertainment Supplier's Association. 2010. Archived from the original on April 2, 2011. Retrieved April 2, 2011.
  3. "Super Mario Bros. 25th Anniversary". Nintendo. Retrieved June 5, 2017.
  4. Kohler, Chris (December 4, 2007). "Interview: Super Mario Galaxy Director On Sneaking Stories Past Miyamoto". Wired. Archived from the original on November 4, 2012. Retrieved November 3, 2013.
  5. "Biographies: Yoshiaki Koizumi" (PDF). Nintendo. June 11, 2013. Retrieved November 3, 2013.
  6. "Interview: Nintendo's Unsung Hero". Edge. Future plc. February 5, 2008. Archived from the original on February 8, 2008.
  7. "開発スタッフアンケート". ゲームボーイ&ゲームボーイカラー 任天堂公式ガイドブック ゼルダの伝説 夢を見る島DX. Shogakukan. February 20, 1999. pp. 108–111. ISBN 4-09-102679-6.
  8. "Iwata Asks: The Legend of Zelda: Ocarina of Time 3D – Vol. 2: Original Development Staff - Part 1 – 2. The Legend of Zelda with Chanbara-style Action". Nintendo. June 27, 2011. Retrieved November 3, 2013.
  9. Nintendo (September 26, 1996). Super Mario 64 (Nintendo 64). Scene: Staff credits.
  10. "Iwata Asks: The Legend of Zelda: Ocarina of Time 3D – Vol. 5: Mr. Shigeru Miyamoto – 1. Ganon's Castle as the Only Setting?". Nintendo. July 29, 2011. Retrieved November 3, 2013.
  11. "Iwata Asks: The Legend of Zelda: Ocarina of Time 3D – Vol. 2: Original Development Staff - Part 1 – 3. "Let's Go to Toei Kyoto Studio Park!"". Nintendo. June 27, 2011. Retrieved November 3, 2013.
  12. "Iwata Asks: The Legend of Zelda: Ocarina of Time 3D – Vol. 2: Original Development Staff - Part 1 – 4. Where the Name "Navi" Came From". Nintendo. June 27, 2011. Retrieved November 3, 2013.
  13. "Iwata Asks: The Legend of Zelda: Ocarina of Time 3D – Vol. 2: Original Development Staff - Part 1 – 8. Thirteen Years Later". Nintendo. June 27, 2011. Retrieved November 3, 2013.
  14. "Iwata Asks: The Legend of Zelda: Ocarina of Time 3D – Vol. 5: Mr. Shigeru Miyamoto – 2. Many Characters, Many Roles". Nintendo. July 29, 2011. Retrieved November 3, 2013.
  15. "Iwata Asks: The Legend of Zelda: Ocarina of Time 3D – Vol. 2: Original Development Staff - Part 1 – 1. The Game that Changed Destinies". Nintendo. June 27, 2011. Retrieved November 3, 2013.
  16. ゼルダの伝説 ~ムジュラの仮面~」第1回 (in Japanese). Hobo Nikkan Itoi Shinbun. May 17, 2000. Retrieved November 3, 2013.
  17. East, Thomas (July 5, 2011). "Zelda: Majora's Mask came to me in a dream - Koizumi". Official Nintendo Magazine. Archived from the original on November 4, 2013. Retrieved November 3, 2013.
  18. "Iwata Asks - The Legend of Zelda: Spirit Tracks – 1. We Felt As Though We'd Given Our All". Nintendo. December 4, 2009. Retrieved November 3, 2013.
  19. "Iwata Asks: Super Mario Galaxy – Volume 1: The Producer and Director – 1. How Super Mario Galaxy Was Born". Nintendo. October 19, 2007. Retrieved November 3, 2013.
  20. Rad, Chloi; Otero, Jose (September 14, 2015). "Nintendo Reveals Restructuring Plans". IGN. Ziff Davis. Archived from the original on September 15, 2015. Retrieved September 15, 2015.
  21. Peckham, Matt (February 6, 2017). "The 8 Most Interesting Things Nintendo Told Us About Switch". Time. Archived from the original on February 6, 2017. Retrieved February 6, 2017.
  22. Frank, Allegra (April 13, 2017). "Nintendo Direct's new host has already won over fans". Polygon. Archived from the original on April 20, 2017. Retrieved May 13, 2017.
  23. Sarkar, Samit (January 12, 2017). "Watch the Nintendo Switch presentation here". Polygon. Archived from the original on February 1, 2017. Retrieved May 13, 2017.
  24. "会社の沿革 | 1-UP Studio Inc". 1-up-studio.jp. Retrieved 2023-06-20.
  25. Koizumi, Yoshiaki; Shimizu, Takao (2012). "How Super Mario Was Born" (Interview). Interviewed by Satoru Iwata. Retrieved July 30, 2019.
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