Cartoon Network

Much of Cartoon Network's original programming originates from the network's in-house studio, Cartoon Network Studios. Beginning as a division of Hanna-Barbera, this studio would produce some of the network's earliest original series, including Dexter's Laboratory, Cow and Chicken, I Am Weasel, Johnny Bravo, and The Powerpuff Girls. Cartoon Cartoons was once the branding for Cartoon Network's original animated television series, but it was seldom used by the network by 2003. The name was eventually discontinued in 2008. Additionally several of the Cartoon Network's original series have been produced by studios other than the network's own in-house studio. Notable examples of this being Ed, Edd n Eddy, Courage the Cowardly Dog, and Codename: Kids Next Door. The name was resurrected by the network in 2021, for a new animated shorts program.[12][13]

From 1999 to 2003, Cartoon Cartoon Fridays served as the channel's flagship block, featuring premieres of Cartoon Network original series that fell under the Cartoon Cartoons branding; from 2003 to 2007, the block was renamed to "Fridays" after Cartoon Network began to phase out the Cartoon Cartoons branding. The Toonami block, which originally ran from 1997 to 2008, primarily carried action-oriented series aimed towards an older youth and teen audience, including imported anime series; it was later re-launched under the auspices of Adult Swim in 2012. 2008 saw the introduction of CN Real, a block that featured live-action reality television series aimed towards a youth audience.[14] In 2011, the channel introduced DC Nation, a block that would be focused on series adapted from DC Comics properties.[15]

In September 2021, Cartoon Network introduced new blocks oriented towards preschool and family viewing respectively,[16][17] as part of an effort under new head Tom Ascheim to broaden the channel's demographic reach.[18] Both blocks debuted in September 2021, and consisted of the new preschool block Cartoonito,[17][19] and the new Sunday-evening block ACME Night–which primarily carries family films and library content, as well as other original series, specials, and television films from Warner Bros. Animation.[20][21]

Cartoon Network has, during its history, broadcast most of the Warner Bros. animated shorts originally created between the 1920s and the 1960s, but the network edited out scenes depicting discharge of gunfire, alcohol ingestion, cowboys and Indians gags, tobacco, and politically incorrect humor. The unedited versions were kept from both broadcasting and wide release on the video market. Coal Black and de Sebben Dwarfs (1943), a politically incorrect but critically well-regarded short, was notably omitted entirely, while The Scarlet Pumpernickel (1950) and Feed the Kitty (1952), both well-regarded, had their finales heavily edited due to violence.[22]

There was media attention in June 2001 over a network decision concerning further omissions from broadcasting. Cartoon Network formerly scheduled a 49-hour-long marathon annually known as June Bugs, promising to broadcast every Bugs Bunny animated short in chronological order. The network originally intended to include 12 shorts for its 2001 airing of the marathon (one of them part of the Censored Eleven list of Merrie Melodies and Looney Tunes cartoons effectively shelved from distribution) that had become controversial for using ethnic and national stereotypes, albeit broadcasting them past midnight to ensure few children were watching, with introductions concerning their historic value as representatives of another time. The network's corporate parent considered it likely that there would be complaints concerning racial insensitivity. This led to all 12 being omitted in their entirety. Laurie Goldberg, vice-president of public relations, defended the decision, stating, "We're the leader in animation, but we're also one of the top-rated general entertainment networks. There are certain responsibilities that come with that."[22]

Cartoonito is a preschool programming brand owned by Warner Bros.; the brand was first launched in 2006 for use in international markets. In February 2021, it was announced that Cartoonito would make its U.S. debut as a block on Cartoon Network and as a content brand on HBO Max; the Cartoon Network block launched on September 13, 2021.[21][16]

Adult Swim (often stylized as [adult swim] or [as]) is the adult-oriented programming brand of Cartoon Network. The programs featured on Adult Swim are geared toward a mature audience, in contrast to the all-ages, preteen daytime programming of Cartoon Network. As a result, Adult Swim is treated by Nielsen as a separate network in its ratings reports (similar to Nickelodeon's Nick at Nite block) and marketed as such because of its differing target demographics.[3] The network broadcasts both animated and live-action shows (including original programming, syndicated 20th Television shows, and Japanese anime) generally with minimal or no editing for content.

Adult Swim is usually broadcast from 9:00 p.m. to 6:00 a.m. ET/PT in the United States. Its start time was moved up an hour to 8 pm on March 31, 2014, though the 8 pm hour has been given back to Cartoon Network on numerous occasions. Such occasions include the premieres of Adventure Time: Stakes in 2015, the final season of Regular Show in 2016, new episodes from the sixth season of The Amazing World of Gumball in 2018, and the first ten episodes of Steven Universe Future in 2019.[23]

Toonami (a portmanteau of "cartoon" and "tsunami", suggesting a "tidal wave" of animated cartoons) is a brand used for action-oriented programming blocks and television channels worldwide. The original program block launched on Cartoon Network in the United States on March 17, 1997, and primarily aired both American cartoons and Japanese anime. The block would end its original run on September 20, 2008, before it was later revived on May 26, 2012, as a relaunch of Adult Swim's Saturday night anime block. Toonami's current incarnation is similar to that of the "Midnight Run", a special version of the block that originally ran on Saturday nights and was the forerunner for Adult Swim. The block is best known for its branding and aesthetic, including its animated host, a robot named TOM, that was later voiced by Steven Blum.

The Toonami brand was also used internationally for dedicated networks in the United Kingdom (replacing CNX), Asia (in December 2012), India (in February 2015), and France (in February 2016).[24]

Boomerang is a brand dedicated to classic and theatrical cartoons aimed towards children 7–13. It was originally a weekend programming block that aired on Cartoon Network from December 8, 1992, until October 3, 2004. On April 1, 2000, Boomerang received a new look and was spun off into its own cable channel.[25] In 2017, an online Boomerang video-on-demand service was launched, which includes classic series along with new episodes of original series like Scooby-Doo and Guess Who?, New Looney Tunes, and The Tom and Jerry Show.[26]

The channel was originally launched on October 7, 1996 as Discovery Kids, which primarily featured science and nature-themed programming aimed towards a youth audience. On October 10, 2010, Discovery Kids was relaunched as The Hub (later Hub Network). The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. On October 13, 2014, Hub Network rebranded as Discovery Family. It is a joint venture with Hasbro that Warner Bros. acquired a majority stake in along with its merger with Discovery Channel and carries animated programming in daytime along with family-oriented factual programming (including Discovery library programs) at night.

Cartoon Network Studios is a production studio located in the network's West Coast headquarters of Burbank, California, which serves as the network's first animation studio division to provide original programs for the network. While the studio makes original programs for the network, original Cartoon Network and Cartoonito shows like The Moxy Show, Big Bag, Mike, Lu & Og, Ed, Edd n Eddy, Courage the Cowardly Dog, Sheep in the Big City, Codename: Kids Next Door, The Secret Saturdays, and Sunday Pants were all co-produced by the network itself without the studio.

Williams Street Productions is the adult production studio division that provides original program to the network's late-night program Adult Swim that is located in Atlanta, Georgia, along with the main headquarters of the network.

Hanna-Barbera Studios Europe (formerly known as Cartoon Network Development Studio Europe until 2017 and Cartoon Network Studios Europe until 2021) is the network's European production studio division that is located in London, England, which provides other original programs but from the United Kingdom.

Cartoon Network Productions is the global distribution arm for shows, pilots, and movies through various international Cartoon Network channels since December 5, 1993. It also works in place for live-action productions (under pseudonyms: Alive and Kicking, Inc., Rent Now Productions and Factual Productions).

Cartoon Network Latin America Original Productions (abbreviated as CN LA) is a production studio division of the network's Latin American station, formed on May 26, 2019.

Cartoon Network Games

Formerly	Cartoon Network Interactive (2000–14)
Type	Subsidiary
Industry	Video games
Founded	2000 (2000)

Cartoon Network Games (formerly Cartoon Network Interactive) is the video game developer and publisher of video games based on Cartoon Network shows since 2000.

Cartoon Network Enterprises is the network's global licensing and merchandising arm established in 2001. It distributes merchandises of various Cartoon Network brands such as The Powerpuff Girls, Ben 10, We Bare Bears, Steven Universe, and more.

Cartoon Network has a mobile app that provides the latest full episodes, a live stream from the East and West coast, games, and the network's schedule.

In 2011, Cartoon Network characters were featured in a four-player mascot brawler fighting game similar to Nintendo's Super Smash Bros. video game series called Cartoon Network: Punch Time Explosion for the Nintendo 3DS. The game was later released for the Xbox 360, PlayStation 3 and the Wii as Cartoon Network Punch Time Explosion XL. Several video games based on the cartoon series Ben 10 were released by Cartoon Network as well. The Cartoon Network website also features various browser games incorporating characters from various Cartoon Network franchises. One such game was FusionFall, a massive multiplayer game released on January 14, 2009, and shut down on August 29, 2013.

Cartoon Network registered its official website, CartoonNetwork.com, on January 9, 1996. It officially launched on July 27, 1998.[30] Sam Register served as the site's Senior Vice President and Creative Director from 1997 to 2001.[31] In its early years, small studios partnered with the network to produce exclusive "Web Premiere Toons", short cartoons made specifically for CartoonNetwork.com.[32] More about animation was included in the "Department of Cartoons", which featured storyboards, episode guides, backgrounds, sound and video files, model sheets, production notes, and other information about shows on the network. In January 1999, the Department of Cartoons showcased the "MGM Golden Age Collection", most of which had not been published or even seen in more than 50 years.[33] Cartoon Network launched Cartoon Orbit, an online gaming network characterized by digital trading cards called "cToons", in October 2000.[34] The game officially ended on October 16, 2006.

In October 2000, CartoonNetwork.com outdid its rival Nickelodeon's website in terms of unique users, scoring 2.12 million compared to Nick.com's 1.95 million.[35] In July 2007, Nielsen ratings data showed visitors spent an average of 77 minutes on the site, surpassing the previous record of 71 minutes set in 2004, and the site ranked 26th in terms of time spent for all US domains.[36][37]