Kendrick Lamar

In 2003, at the age of 16, Lamar released his first full-length project, a mixtape titled Youngest Head Nigga in Charge (Hub City Threat: Minor of the Year), under the pseudonym K.Dot.[28][29] The mixtape was released under Konkrete Jungle Muzik and garnered local recognition for Lamar.[30] The mixtape led to Lamar securing a recording contract with Top Dawg Entertainment (TDE), a newly founded independent record label based in Carson, California.[28] He began recording material with the label and subsequently released a 26-track mixtape two years later, titled Training Day (2005).[31]

Throughout 2006 and 2007, Lamar would appear alongside other up-and-coming West Coast rappers, such as Jay Rock and Ya Boy, as opening acts for veteran West Coast rapper The Game. Under the moniker K.Dot, Lamar was also featured on The Game's songs "The Cypha" and "Cali Niggaz".[32][33]

After receiving a co-sign from Lil Wayne,[34] Lamar released his third mixtape in 2009, titled C4, which was heavily themed around Wayne's album Tha Carter III.[35] Soon after, Lamar decided to no longer go by the stage name of K.Dot and opted to use his birth name. He subsequently released a self-titled extended play in late 2009.[36] That same year, Lamar along with his TDE label-mates: Jay Rock, Ab-Soul and ScHoolboy Q formed Black Hippy, a hip hop supergroup.[37]

Throughout 2010, Lamar toured with Tech N9ne and Jay Rock on The Independent Grind tour.[28] On September 14, 2010, he released the visuals for "P&P 1.5", a song taken from his mixtape, Overly Dedicated, featuring his Black Hippy cohort Ab-Soul.[38] On the same date, Lamar released Overly Dedicated to digital retailers under TDE, and later on September 23, released it for free online.[39] The project fared well enough to enter the United States Billboard Top R&B/Hip-Hop Albums chart, where it peaked at number 72.[40]

Lamar performing in Toronto in 2011

The mixtape includes a song titled "Ignorance Is Bliss", in which Lamar highlights gangsta rap and street crime, but ends each verse with "ignorance is bliss", giving the message "we know not what we do;"[41][42] it was this song specifically that made hip hop producer Dr. Dre want to work with Lamar after seeing the music video on YouTube.[43] This, and a conversation between Dre and J. Cole. J Cole helped introduce Lamar to Dre which led to Lamar working with Dr. Dre and Snoop Dogg on Dre's often-delayed Detox album, as well as speculation of Lamar signing to Dr. Dre's record label, Aftermath Entertainment.[28][44][45][46] In December 2010, Complex magazine spotlighted Lamar in an edition of their "Indie Intro" series.[47]

In early 2011, Lamar was included in XXL's annual Top 10 Freshman Class, and was featured on the cover alongside fellow up-and-coming rappers Cyhi the Prynce, Meek Mill, Fred the Godson, Mac Miller, Yelawolf and Big K.R.I.T., Lil B, and Diggy Simmons.[48] On April 11, 2011, Lamar announced the title of his next full-length project to be Section.80,[49] and the following day the first single "HiiiPoWeR" was released, the concept of which was to further explain the HiiiPoWeR movement.[50] The song was produced by fellow American rapper J. Cole, marking their first of several collaborations.[50]

On the topic of whether his next project would be an album or a mixtape, Lamar answered: "I treat every project like it's an album anyway. It's not going to be nothing leftover. I never do nothing like that. These are my leftover songs you all can have them. I'm going to put my best out. My best effort. I'm trying to look for an album in 2012."[51] In June 2011, Lamar released "Ronald Reagan Era (His Evils)", a cut from Section.80, featuring Wu-Tang Clan leader RZA.[52] On July 2, 2011, Lamar released Section.80, his debut studio album. The album features guest appearances from GLC, Colin Munroe, Schoolboy Q, and Ab-Soul, while the production was handled by TDE in-house production team Digi+Phonics as well as Wyldfyer, Terrace Martin and J. Cole. Section.80 went on to sell 5,300 digital copies in its first week, without any television or radio coverage, and received mostly positive reviews.[53]

In August 2011, while performing at a West Los Angeles concert, Lamar was dubbed the "New King of the West Coast" by Snoop Dogg, Dr. Dre and Game.[54][55] On August 24, 2011, Lamar released the music video for the Section.80 track, "ADHD". The video was directed by Vashtie Kola who had this to say of the video: "Inspired by "A.D.H.D"'s dark beat and melancholy lyrics which explore a generation in conflict, we find Kendrick Lamar in a video that illustrates the songs[sic] universal and age-old theme of apathetic youth. (...) Shot in New York City during the sweltering July Summer heat".[56] In October 2011, Lamar appeared alongside fellow American rappers B.o.B, Tech N9ne, MGK, and Big K.R.I.T., in a cypher at the BET Hip Hop Awards.[57] Also in October, Lamar partnered with Windows Phone, and crafted an original song with producer Nosaj Thing entitled "Cloud 10", to promote Microsoft's new product.[58] During 2011, Lamar appeared on several high-profile albums including Game's The R.E.D. Album, Tech N9ne's All 6's and 7's, 9th Wonder's The Wonder Years and Canadian recording artist Drake's Grammy Award-winning Take Care, which featured Lamar on a solo track.[59]

Lamar performing at the 2012 Pitchfork Music Festival

On February 15, 2012, a song by Lamar titled "Cartoon and Cereal", featuring fellow American rapper Gunplay, was leaked online.[60] Lamar later revealed that the track was for his major-label debut studio album and that he had plans to shoot a video for it.[61] Although the song would later be ranked No. 2 in Complex's Best 50 Songs of 2012 list, it would ultimately fail to appear on Lamar's debut.[62] In February 2012, it was announced that Fader had enlisted both Kendrick Lamar and Detroit-based rapper Danny Brown, to appear on the cover of the magazine's Spring Style issue.[63] In February, Lamar also embarked on Drake's Club Paradise Tour, opening along with fellow American rappers ASAP Rocky and 2 Chainz.[64]

In March 2012, MTV announced that Lamar had signed a deal with Interscope Records and Aftermath Entertainment, marking the end of his career as an independent artist. Under the new deal, Lamar's projects, including his album Good Kid, M.A.A.D City, would be jointly released via TDE, Aftermath, and Interscope.[65] Also in March, Lamar appeared on Last Call with Carson Daly, where he spoke on Dr. Dre and his hometown of Compton, California.[66] On April 2, 2012, Lamar premiered his commercial debut single "The Recipe", on Big Boy's Neighborhood at Power 106. The song, which serves as the first single from Good Kid, M.A.A.D City, was released for digital download the following day. The song was produced by West Coast producer Scoop DeVille and features vocals from his mentor Dr. Dre, who also mixed the record.[67]

On May 14, 2012, J. Cole again spoke on his collaborative effort with Lamar. In an interview with Bootleg Kev, Cole stated: "I just started working with Kendrick the other day. We got it in, finally, again. We got maybe four or five [songs] together."[68] On May 21, Lamar made his 106 & Park debut alongside Ace Hood, joining Birdman and Mack Maine on stage to perform "B Boyz". Lamar also talked about his style and sound, Dr. Dre and Snoop Dogg, and his upcoming collaborative LP with J. Cole.[69] On the same date, Lamar released "War Is My Love", an original song written and recorded for the video game Tom Clancy's Ghost Recon: Future Soldier, for which he appeared in a mini promotional clip earlier that month.[70]

On July 31, 2012, TDE, Aftermath, and Interscope serviced "Swimming Pools (Drank)" as the lead single from Lamar's debut album. The song's music video, directed by Jerome D, premiered on August 3, 2012, on 106 & Park. The song peaked at number 17 on the Billboard Hot 100 in its thirteenth week of gradually climbing up the chart. On August 15, 2012, singer Lady Gaga announced via Twitter that both had recorded a song titled "PartyNauseous" for his debut album.[71] However, Gaga withdrew from participation in the last moment, citing that it was due to artistic differences and had nothing to do with Lamar.[72] On August 17, 2012, Lamar released a song titled "Westside, Right on Time", featuring Southern rapper Young Jeezy.[73] The song was released as part of the "Top Dawg Entertainment Fam Appreciation Week". During 2012, Lamar also toured with the rest of Black Hippy and MMG rapper, Stalley, on BET's Music Matters Tour.[74]

Lamar's major-label debut, good kid, m.A.A.d city, was released on October 22, 2012. The album debuted at number two in the US, selling 242,100 copies in its first week.[75] Later that year, Fuse TV listed Lamar's single, "Backseat Freestyle" among the top 40 songs of 2012.[76] In a few months' time, the album was certified gold by the Recording Industry Association of America (RIAA). HipHopDX named Lamar "Emcee of the Year" for their 2012 Year-End honors.[77] In November, after Cole posted pictures of himself and Lamar working in the studio, the latter revealed that the two are still working on a project, but an exact release date was not given for the joint album: "We are going to drop that out the sky though. I don't want to give dates. I'm just going to let it fall" in an interview with the LA Leakers.[78]

Lamar performing in 2013

On January 26, 2013, Lamar performed the album's first singles "Swimming Pools (Drank)" and "Poetic Justice" on NBC's sketch comedy and variety show, Saturday Night Live. In the same episode, Lamar also appeared alongside guest host Adam Levine and comedy band The Lonely Island, in an SNL Digital Short, which spawned the single "YOLO".[79][80][81] On February 22, 2013, Lamar released the video for "Poetic Justice", the Janet Jackson-sampling collaboration with Canadian rapper Drake.[82] On February 26, Lamar performed "Poetic Justice" on the Late Show with David Letterman.[83] Just nine months after its release, good kid, m.A.A.d city was certified platinum by the RIAA, Lamar's first platinum certification.[84]

In August 2013, Lamar's verse on the Big Sean track "Control", made waves across the hip-hop industry. In the verse, Lamar vows to lyrically "murder" every other up-and-coming rapper, namely J. Cole, Big K.R.I.T., Wale, Pusha T, Meek Mill, ASAP Rocky, Drake, Big Sean, Jay Electronica, Tyler, The Creator and Mac Miller. During the song, Lamar also calls himself the "King of New York", which caused controversy among several New York-based rappers.[85] Many New York rappers, including Papoose, The Mad Rapper, Mickey Factz, JR Writer, Mysonne, Joell Ortiz and more, took offense to this. Furthermore, fellow American rappers such as Meek Mill, Lupe Fiasco, Cassidy, Joe Budden, King L, Bizarre and B.o.B, among many others, released a response or diss track, within a week.[86] In the days following the track's release, Lamar's Twitter account saw a 510% increase in followers.[87]

On September 6, 2013, American recording artist and record producer Kanye West announced he would be headlining his first solo tour in five years, in support of his sixth album Yeezus (2013), with Kendrick Lamar accompanying him on tour. The Yeezus Tour began in October.[88][89] In October, it was also revealed that Lamar would be featured on Eminem's eighth studio album The Marshall Mathers LP 2.[90] On October 15, 2013, Lamar won five awards at the BET Hip Hop Awards, including Album of the Year and Lyricist of the Year (the latter of which he had also won the year before).[91] At the award show, Lamar performed "Money Trees", and was also featured in a cypher alongside his Top Dawg label-mates Jay Rock, Schoolboy Q, Isaiah Rashad, and Ab-Soul.[92][93] During an October 2013 interview with XXL, Lamar revealed that following The Yeezus Tour, he would begin to start working on his next album.[94]

Lamar performing "Money Trees" during the Yeezus Tour

In November 2013, he was named GQ's "Rapper of the Year," and was featured on the cover of the magazine's "Men of the Year" issue.[95][96][97] During the interview, he stated that he would begin recording his second major-label studio album in January 2014.[98] Following the issue's release, TDE's CEO Anthony "Top Dawg" Tiffith pulled Lamar from performing at GQ's party that accompanies the issue, calling out writer Steve Marsh's profile for its "racial overtones."[99][100][101][102] GQ editor-in-chief Jim Nelson responded with the following statement: "Kendrick Lamar is one of the most talented new musicians to arrive on the scene in years. That's the reason we chose to celebrate him, wrote an incredibly positive article declaring him the next King of Rap, and gave him our highest honor: putting him on the cover of our Men of the Year issue. I'm not sure how you can spin that into a bad thing, and I encourage anyone interested to read the story and see for themselves."[103][104]

Lamar received a total of seven Grammy nominations at the 56th Annual Grammy Awards (2014), including Best New Artist, Album of the Year, and Best Rap Song,[105] but did not win in any category. Many publications felt that The Recording Academy snubbed Lamar, as well as Seattle-based rapper Macklemore, who won Best Rap Album – category for which Lamar was also nominated.[106][107][108] At the ceremony, Lamar performed "M.A.A.D City" and a remix of "Radioactive" in a mash-up with American rock band Imagine Dragons at the awards ceremony.[109] The remix was again performed by Lamar and the band on February 1, 2014, during the airing of Saturday Night Live, marking Lamar's second appearance on the show.[110]

Lamar at the Hollywood Palladium during a pre-Grammy concert in 2015

In an interview with Billboard in February 2014, Lamar stated he was planning to put out a new album the next September.[111] During the same interview, which also included Schoolboy Q, Tiffith, and Dave Free, the possibility of a debut effort from the Black Hippy collective appearing in 2014 was announced.[111] On July 31, 2014, it was announced that Lamar would premiere his short film m.A.A.d at Sundance's inaugural NEXT Fest in Los Angeles on August 9.[112] The film is inspired by good kid, m.A.A.d city, and was directed by Kahlil Joseph, who had previously worked with Lamar on the Yeezus Tour.[112] Lamar featured on the Alicia Keys song "It's On Again", which was written for the film The Amazing Spider-Man 2 (2014).[113]

On September 23, 2014, Lamar released "i" as the first single from his third album.[114] On November 15, 2014, Lamar once again appeared on Saturday Night Live as the musical guest, where he performed "i" and "Pay for It", appearing alongside Jay Rock.[115] Through his appearance, with blackout contacts and his braids partly out, Lamar paid homage to New York-based rapper Method Man, whose debut album Tical celebrated its 20th anniversary that day.[116][117] On December 17, 2014, Lamar debuted a new untitled song on one of the final episodes of The Colbert Report.[118][119] In early 2015, Lamar won Best Rap Performance and Best Rap Song for his song "i" at the 57th Annual Grammy Awards.[120] On February 9, 2015, he released his third album's second single, titled "The Blacker the Berry".[121] Originally expected to be released on March 23, 2015, his new album To Pimp a Butterfly was released a week early on March 16, 2015, to rave reviews.[122] The album debuted atop the US Billboard 200 chart selling 324,000 copies in its first week,[123] and established Spotify's global first-day streaming record (9.6 million).[124] Lamar was later featured on the cover of Rolling Stone, with editor Josh Eells writing he's "arguably the most talented rapper of his generation."[19][125]

Lamar in 2016 performing at Festival Internacional de Benicàssim

On May 17, 2015, Lamar featured on the official remix of American singer-songwriter Taylor Swift's song "Bad Blood", as well as appearing in the music video.[126] The original song is in Swift's fifth studio album 1989. The single reached number one on the Billboard Hot 100 and the music video won them a Grammy Award for Best Music Video and a MTV Video Music Award for Video of the Year.[127] To Pimp a Butterfly produced three other singles with accompanying music videos, "King Kunta", "Alright" and "These Walls". The music video for "Alright" received four nominations at the 2015 MTV Video Music Awards, including Video of the Year and Best Male Video.[128] The song "For Free? (Interlude)" also featured a music video,[129] as did "u" with "For Sale" as part of the short film "God Is Gangsta."[130] In October 2015, Lamar announced the Kunta's Groove Sessions Tour, which included eight shows in eight cities.[131] In early 2016, Kanye West released the track "No More Parties in L.A." on his official SoundCloud, a collaboration featuring Lamar and produced by West and Madlib.[132] Lamar also performed a new song, "Untitled 2" on The Tonight Show Starring Jimmy Fallon in January.[133]

Billboard critics commented at the end of the year, "twenty years ago, a conscious rap record wouldn't have penetrated the mainstream in the way Kendrick Lamar did with To Pimp A Butterfly. His sense of timing is impeccable. In the midst of rampant cases of police brutality and racial tension across America, he spews raw, aggressive bars while possibly cutting a rug,"[134] while Pitchfork editors noted it "forced critics to think deeply about music. It's an album by the greatest rapper of his generation."[135] Producer Tony Visconti stated David Bowie's album Blackstar (2016) was influenced by Lamar's work, "we were listening to a lot of Kendrick Lamar [...] we loved the fact Kendrick was so open-minded and he didn't do a straight-up hip-hop record. He threw everything on there, and that's exactly what we wanted to do."[136] Visconti also stated this about Lamar while talking about "rule-breakers" in music.

"His album To Pimp A Butterfly broke every rule in the book and he had a number one album glued to the top of the charts. You'd think certain labels would learn from that. But they take somebody who is out there and say, 'That's what people want.' No, people want that for one week. You don't want the same song every single day of your life."[137]

Lamar won five Grammys at the 58th ceremony, including Best Rap Album for To Pimp a Butterfly.[138] Other nominations included Album of the Year and Song of the Year.[139] At the ceremony, Lamar performed a medley of "The Blacker the Berry" and "Alright".[140] Rolling Stone and Billboard called it the best moment of the night,[141][142] with the latter writing "It was easily one of the best live TV performances in history."[140]

On March 4, 2016, Lamar released a compilation album Untitled Unmastered,[143] containing eight untitled tracks, each dated.[144] The tracks were unfinished demos from the recording of To Pimp a Butterfly.[145] The compilation album debuted atop the US Billboard 200.[146]

Lamar on The Damn Tour in 2017

On March 23, 2017, Lamar released a promotional single "The Heart Part 4".[147] A week later, Lamar released the lead single, titled "Humble", accompanied by its music video.[148] On April 7, 2017, his fourth studio album was made available for pre-order and confirmed to be released on April 14, 2017.[149][150] On April 11, Lamar announced the album title, Damn (stylized as DAMN.), as well as the track list, which confirmed guest appearances by Rihanna, Zacari, and U2.[151] The album was released on April 14, 2017, to rave reviews, with a Rolling Stone writer describing it as a combination of "the old school and the next-level."[152] It marked his third number one album on the Billboard 200 chart, and the single "Humble" became his first number one as a lead artist on the Billboard Hot 100.[153] On May 4, 2017, Damn was certified platinum by the Recording Industry Association of America (RIAA).[154] Lamar later released the DAMN. Collectors Edition in mid-December 2017, with the tracklist from the original album in reverse order.[155]

Along with Tiffith, Lamar produced and curated the film soundtrack for the Marvel Studios superhero film Black Panther (2018), titled Black Panther: The Album.[156] A single from the soundtrack, "All the Stars", was released in January 2018 featuring singer SZA,[156] and it earned him an Academy Award nomination for Best Original Song.[157] Shortly thereafter, another track, titled "King's Dead", was released by Jay Rock featuring Lamar, Future and James Blake.[158] The third single, "Pray For Me", by Lamar and The Weeknd, was released in February 2018, ahead of the album's release in that month.[159][160] Black Panther: The Album was released on February 9, 2018.[161][162][163]

In January 2018, Lamar's song publishing deal with Warner Chappell Music began to expire; TDE was seeking $20 to $40 million for the rapper's catalogue.[164] Lamar opened the 60th Annual Grammy Awards with a medley of "XXX", "Lust", "DNA", "Humble", "King's Dead" and Rich the Kid's "New Freezer".[165] He was also nominated for seven awards, including Album of the Year and Best Rap Album for Damn, and the Record of the Year, Best Rap Performance, Best Rap Song, and Best Music Video for "Humble", and Best Rap/Sung Performance for "Loyalty" with Rihanna. Lamar ultimately won five awards at the ceremony, for Best Rap Album, Best Rap Performance, Best Rap Song, Best Music Video, and Best Rap/Sung Performance.[166] After the Black Panther soundtrack, Lamar did not release music of his own for four years.[167]

On March 5, 2020, Lamar and Free launched PGLang, which was described as a multilingual, artist-friendly service company.[168][169] In a press release, Free claimed that the company "is not a record label, a movie studio, or a publishing house. This is something new. In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships."[170] The announcement also featured a "visual mission statement," a four-minute short film starring Lamar, Baby Keem, Jorja Smith, and Yara Shahidi.[171]

On August 20, 2021, Lamar announced on a blog post that he was in the middle of producing his final album under TDE.[172] A week later, he appeared on Baby Keem's single "Family Ties", from his debut studio album The Melodic Blue. The song marked Lamar's first single release in three years, and won Best Rap Performance at the 64th Annual Grammy Awards.[173] Lamar additionally made several appearances on The Melodic Blue, on the tracks "Range Brothers" and "Vent". On November 12, Lamar made his comeback performance by headlining the first night of Day N Vegas.[174][175]

On February 13, 2022, Lamar headlined the Super Bowl LVI halftime show alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige, which won him the Primetime Emmy Award for Outstanding Variety Special (Live).[176][177] On May 8, he released the promotional single "The Heart Part 5".[178][179] Lamar's fifth studio album, Mr. Morale & the Big Steppers, was released on May 13.[180][181] Ahead of its release, he visited Ghana to shoot a mini documentary with Spotify.[182][183] He also invited and met music executives and other Ghanaian artists such as Stonebwoy, Amaarae, Black Sherif, and Smallgod during a private album listening party in Accra.[184] In June, he performed at Louis Vuitton's Men's Spring/Summer 2023 show, in honor of their late artistic director Virgil Abloh, inside the Louvre during Paris Fashion Week.[185] He later headlined the final night of the Glastonbury Festival.[186]

Lamar cites Tupac Shakur as his biggest influence, noting that he has impacted his music and everyday life.[28] He has stated that Shakur, the Notorious B.I.G., Jay-Z, Nas and Eminem are his top five favorite rappers.[187][188] In a 2011 interview with Rolling Stone, Lamar mentioned Mos Def and Snoop Dogg as rappers that he listened to and took influence from during his early years.[189] He also cited DMX as someone who "really [got me started] on music. "That first album [It's Dark and Hell Is Hot] is classic, [so he had an influence on me]." He further added that Eazy-E also influenced him, saying, "I wouldn't be here today if it wasn't for Eazy-E."[190]

In a September 2012 interview, Lamar stated that Eminem "influenced a lot of my style" and has credited him for his own aggression on records such as "Backseat Freestyle".[191][192] Lamar also gave Lil Wayne's work in Hot Boys credit for influencing his style and praised his longevity.[193] He has said that he also grew up listening to Rakim, Dr. Dre, and Tha Dogg Pound.[194] In January 2013, when asked to name three rappers that have played a role in his style, Lamar said: "It's probably more of a west coast influence. A little bit of Kurupt, [Tupac], with some of the content of Ice Cube."[195] In a November 2013 interview with GQ, when asked who are the four MCs that made him, he answered Shakur, Dr. Dre, Snoop Dogg and Mobb Deep, namely Prodigy.[196] Lamar professed to having been influenced by jazz trumpeter Miles Davis and Parliament-Funkadelic during the recording of To Pimp a Butterfly.[197]

Lamar has been branded as the "new king of hip hop" numerous times.[198][199][200] Forbes said, on Lamar's placement as hip hop's "king", "Kendrick Lamar may or may not be the greatest rapper alive right now. He is certainly in the very short lists of artists in the conversation."[201] Lamar frequently refers to himself as the "greatest rapper alive"[202] and once called himself "The King of New York."[203]

On the topic of his music genre, Lamar has said: "You really can't categorize my music, it's human music."[204][205] Lamar's projects are usually concept albums.[206] Critics found Good Kid, M.A.A.D City heavily influenced by West Coast hip hop[207] and 90s gangsta rap.[208] His third studio album, To Pimp a Butterfly, incorporates elements of funk, jazz, soul and spoken word poetry.[209]

Called a "radio-friendly but overtly political rapper" by Pitchfork,[210] Lamar has been a branded "master of storytelling"[211] and his lyrics have been described as "katana-blade sharp" and his flow limber and dexterous.[212] Lamar's writing usually includes references to racism, black empowerment[213] and social injustice,[214] being compared to a State of Union address by The Guardian. His writing has also been called "confessional"[215][198] The New York Times has called Lamar's musical style anti-flamboyant, interior and complex and labelled him as a technical rapper.[216] Billboard described his lyricism as "Shakespearean".[217]

Lamar's 2015 song "The Blacker the Berry" gathered controversy following the lines, "So why did I weep when Trayvon Martin was in the street, when gang-banging make me kill a nigga blacker than me? Hypocrite!" Some fans perceived the line to be Lamar judging the black community.[218] Lamar later explained the motivation behind the lyric in an NPR interview, saying, "It's not me pointing at my community; it's me pointing at myself, I don't talk about these things if I haven't lived them, and I've hurt people in my life. It's something I still have to think about when I sleep at night."[219]

While Lamar's 2022 song "Auntie Diaries" was met with praise from critics and transgender listeners,[220][221] the song was also met with heavy criticism due to Lamar's epizeuxis usage of "faggot", as well as deadnaming and misgendering his transgender relatives to express his own personal growth from childhood misunderstanding.[222][223][224][225]

In August 2013, Lamar was featured on the song "Control" by Big Sean. In his verse, Lamar called out several rappers, telling them he was going to murder his competition. The verse gathered responses and diss tracks from artists such as Joe Budden, Papoose, Meek Mill, Diddy, Lupe Fiasco, and B.o.B.[226] Rolling Stone called the single "one of the most important hip-hop songs of the last decade".[227]

Lamar has been reported to be in a feud with Drake. Complex called their relationship "complicated",[228] Genius called it a "subliminal war",[229] and GQ called it a "cold war" due to the mass popularity of both artists.[230][231] Before Lamar's "Control" verse, Lamar had been featured on Drake's "Buried Alive Interlude", Drake was featured on Lamar's single "Poetic Justice", and both were featured on A$AP Rocky's song "Fuckin' Problems".[228] Drake responded to Lamar's "Control" verse in an interview with Billboard, saying, "I know good and well that Kendrick's not murdering me, at all, in any platform."[232]

In September 2013, Drake's third album, Nothing was the Same, was released.[233] Publications such as Complex speculated that Drake had directed subliminal insults at Lamar in the song "The Language".[234] In an interview with Pitchfork a day later, Drake showed disapproval of "Control", saying he wasn't impressed with it and added, "Mind you, it'll go on– Complex and Rap Radar will give it like, verse of the millennium and all that shit or whatever." Drake later said his only competition was Kanye West, after being asked about Kendrick saying he was murdering his competition.[235] Lamar further escalated tensions in the 2013 BET Hip-Hop Awards cypher when he referred to Drake during the cypher,[236] saying, "Yeah, and nothing's been the same since they dropped 'Control' / And tucked a sensitive rapper back in his pajama clothes."[237] Stereogum noted that Lamar was referencing Drake's third studio album, Nothing was the Same, and also Drake being called overly sensitive by the media.[238]

In December 2013, Drake, whilst being interviewed by Vice, said he "stood his ground" and he has to realize "I'm being baited and I'm not gonna fall", then refusing to deny that the line on "The Language" was directed to Lamar, saying he "doesn't want to get into responses". Drake later went on to say that he acknowledged the lines in Lamar's cypher were for him and that it wasn't enough for him to prepare a response before saying they haven't seen each other since the BET cypher.[239] Several more reported subliminal lines were spoken by each rapper, four by Kendrick on the songs, "Pay for it", "King Kunta", "Darkside/Gone", and "Deep Water" and two by Drake on the songs "Used To" and "4PM In Calabasas".[228]

In June 2016, former NFL player and broadcast show host Marcellus Wiley alleged that on his ESPN show, Drake or Lamar had given an interview in which they started "talking noise" and claimed that they had problems with the other individual. The interview was eventually not aired and Wiley said it had been "destroyed".[240] Wiley said that the interview would have escalated the reported feud to become official with diss tracks being directed at the other side.[241][242] Following an almost year-long hiatus from music, Lamar released "The Heart Part 4". It was speculated that Lamar's line, "One, two, three, four, five / I am the greatest rapper alive" was a response to Drake's line, "I know I said top five, but I'm top two / And I'm not two and I got one" on the song "Gyalchester".[243][244] Kendrick proceeded to insult rappers who have ghostwriters in an interview with Rolling Stone in August 2015. It was speculated that the insult was directed towards Drake, who has seen controversy due to the use of "ghostwriters" on songs such as "RICO".[245]

Lamar has also feuded with Detroit rapper and former collaborator Big Sean. Following the release of Sean's track "Control" in August 2013 where Lamar calls Sean out and claims he's gonna "murder" him, Sean responded in praise, saying, "Alright, that's what it need to get back to, it need to get back to hip-hop, that culture."[246] In January 2015, Sean later spoke on "Control", saying that the song was "negative"[247] and a month later released the "Me, Myself, and I".[248] In October 2016, Big Sean released "No More Interviews" with shots directed at Lamar.[249]

In May 2018, Anthony "Top Dawg" Tiffith, CEO of Top Dawg Entertainment, contacted Daniel Ek, CEO of Spotify, and the streaming service's head of artist relations Troy Carter to express his frustrations with their Hate Content & Hateful Conduct policy.[250][251] Conceived in light of the #MeToo movement, the removal policy sought to promote "openness, diversity, tolerance and respect" by removing content that promotes, advocates, or incites hatred and violence against an individual or group based on characteristics.[252][253] In accordance to the policy, the streaming platform removed XXXTentacion and R. Kelly's music their editorial and algorithmic playlists due to their publicized acts of violence against women.[254] Tiffith claimed that the policy was censorship and threatened to pull music from his label, including Lamar's, from the platform if they kept the policy as it stood.[255] In the midst of Tiffith's threat, Lamar praised XXXTentacion's debut studio album 17 on Twitter.[255] In response to the criticism, Spotify reversed their policy and reinstated XXXTentacion's music back onto playlists after other artists threatened to pull their music.[255]

Lamar began his filmmaking career by writing the music video for his song "Ignorance Is Bliss".[256] He made his directorial debut with the music video for "Backseat Freestyle".[257] Since then, he has co-directed several of his music videos alongside his creative partner Dave Free under the collective name The Little Homies.[258][259] In 2014, Lamar produced and was featured in M.A.A.D, a short film inspired by his second studio album Good Kid, M.A.A.D City.[260][261] In December 2015, he co-directed, edited and starred in the short film God Is Gangsta, which was inspired by his third studio album To Pimp a Butterfly.[262] He began executive producing music videos in 2020 with Baby Keem's "Hooligan".[263] In January 2022, Lamar and Free announced that they will be producing an untitled comedy film with South Park co-creators Matt Stone and Trey Parker.[264]

In July 2018, Lamar made his acting debut in the fifth season of the Starz drama series Power, portraying a Dominican drug addict named Laces.[265] His casting stemmed from his friendship with rapper 50 Cent, who stars in and executive produces the series.[266] Lamar wanted to portray a character that did not resemble his musical persona, and drew inspiration from various people he knew when growing up in Compton. He also compared his acting preparation to his songwriting, saying that he prefers to "always have that open space to evolve".[267] Lamar's performance was praised by critics and viewers, and earned him an NAACP Image Award nomination for Outstanding Guest Performance in a Comedy or Drama Series.[268][269][270][271]

Lamar owns a percentage of his former record label Top Dawg Entertainment.[272] In December 2014, he was announced as a brand ambassador for sportswear brand Reebok, and designed six sneakers with the company.[273] After ending his ambassadorship with Reebok in 2017, Lamar began a partnership with Nike and collaborated on five sneakers.[274] In 2022, he collaborated with Converse on two sneakers.[275][276]