Herb Alpert

Herb Alpert was born and raised in the Boyle Heights[3] section of Eastside Los Angeles,[4] California,[5] the younger child (both sons) of Tillie (née Goldberg) and Louis Leib (or Louis Bentsion-Leib) Alpert.[6] His parents were Jewish immigrants to the U.S. from Radomyshl (in present-day Ukraine) and Romania.[7][8][9]

Alpert was born into a family of musicians. His father, although a tailor by trade, was also a talented mandolin player. His mother taught violin at a young age, and his older brother, David, was a talented young drummer.[10] Herb began to play trumpet at eight years old.[11]

While attending the University of Southern California in the 1950s,[12] he was a member of the USC Trojan Marching Band for two years. In 1956, he appeared in an uncredited role as "Drummer on Mt. Sinai" in The Ten Commandments.[13]

In 1957, Alpert teamed up with Rob Weerts, another burgeoning lyricist, as a songwriter for Keen Records. A number of songs written or co-written by Alpert during the following two years became Top 20 hits, including "Baby Talk" by Jan and Dean and "Wonderful World" by Sam Cooke.[14] In 1960, he began his recording career as a vocalist at RCA Records under the name of Dore Alpert.[7]

All artists should be looking for their own voices. I went through a period of trying to sound like Harry James and Louis Armstrong and Miles [Davis]. And then when Clifford Brown came along, it was almost discouraging. The guy was so good! But I kept at it. I loved playing. And then when I heard Les Paul multitrack his guitar on recordings, I tried that with the trumpet. Boom—that sound came out. After I released ‘The Lonely Bull,’ the record that started A&M in 1962, a lady in Germany wrote a letter to me. She said, ‘Thank you, Mr. Alpert, for sending me on a vicarious trip to Tijuana.’ I realized that music was visual for her, that it took her someplace. I said, ‘That’s the type of music I want to make. I want to make music that transports people.’
— Herb Alpert in Off Beat Magazine, April 24, 2017

The song that jump-started Alpert's performing career was originally titled "Twinkle Star," written by Sol Lake (who would write many Tijuana Brass songs over the next decade).[15] Alpert was unsatisfied with his first efforts to record the song, then took a break to visit a bullfight in Tijuana, Mexico. As Alpert later recounted, "That's when it hit me! Something in the excitement of the crowd, the traditional mariachi music, the trumpet call heralding the start of the fight, the yelling, the snorting of the bulls, it all clicked."[16] Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull".[17]

He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962. He followed up quickly with his debut album, The Lonely Bull by "Herb Alpert & the Tijuana Brass". Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync.[18]

It was A&M's first album (with the original release number being #101), although it was recorded for Conway Records. The title cut reached No. 6 on the Billboard pop chart. For this album and subsequent releases, Alpert recorded with the group of L.A. session musicians known as the Wrecking Crew, whom he holds in high regard.[19]

Alpert in 1966

Alpert’s 1965 album Whipped Cream & Other Delights proved so popular – it was the number one album of the year, outselling The Beatles, Frank Sinatra, and The Rolling Stones – that Alpert had to turn the Tijuana Brass into an actual touring ensemble rather than a studio band. Some of that popularity might be attributable to the album’s notoriously racy cover, which featured model Dolores Erickson seemingly clothed only in whipped cream. However, as writer Bruce Handy pointed out in a Billboard article, two other Brass albums, Going Places (1965) and What Now My Love (1966), “held the third and fifth spots on the 1966 year-end chart despite pleasant yet far more anodyne covers.”[20] Another measure of the band’s popularity is that a number of Tijuana Brass songs were used as theme music for years by the ABC TV game show, The Dating Game.[21]

In 1966, a short animated film by John and Faith Hubley called "A Herb Alpert and the Tijuana Brass Double Feature" was released; it won the Academy Award for Best Animated Short Film in 1967. The film featured two songs by the band, "Tijuana Taxi" and "Spanish Flea."[22] Also in 1967, the Tijuana Brass performed Burt Bacharach's title cut to the first movie version of Casino Royale.[23]

Alpert's only No. 1 single during this period, and the first No. 1 hit for his A&M label, was a solo effort: "This Guy's in Love with You", written by Burt Bacharach and Hal David, featuring a rare vocal.[17][24] Alpert sang it to his first wife in a 1968 CBS Television special titled Beat of the Brass. The sequence was filmed on the beach in Malibu. The song was not intended to be released, but after it was used in the television special, allegedly thousands of telephone calls to CBS asking about it convinced Alpert to release it as a single, two days after the show aired.[25] Although Alpert's vocal skills and range were limited, the song's technical demands suited him.[26]

After years of success, Alpert had a personal crisis in 1969, declaring “the trumpet is my enemy.” He disbanded the Tijuana Brass, and stopped performing in public.[9] Eventually he sought out teacher Carmine Caruso, “who never played trumpet a day in his life, (but) he was a great trumpet teacher.”[27] "What I found," Alpert told The New York Times, "is that the thing in my hands is just a piece of plumbing. The real instrument is me, the emotions, not my lip, not my technique, but feelings I learned to stuff away -- as a kid who came from a very unvocal household. Since then, I've been continually working it out, practicing religiously and now, playing better than ever."[9] The results were noticeable; as Richard S. Ginell wrote in an AllMusic review of Alpert's comeback album, You Smile - The Song Begins, "His four-year sabbatical over, Herb Alpert returned to the studio creatively refreshed, his trumpet sounding more soulful and thoughtful, his ears attuned more than ever to jazz."[28]

Herb Alpert at Schiphol Airport (1974)

In 1979, five years after his last chart hit with the Tijuana Brass, Alpert tried to record a disco album of rearranged Brass hits. “It just sounded awful to me,” Alpert was quoted later. “I didn’t want any part of it.” But because the musicians were already booked, Alpert recorded other material, including the instrumental “Rise,” co-written by his cousin, Randy Badazz. The song hit number one on the Billboard Hot 100 after it was used repeatedly on the soap opera General Hospital. The song also became a hit in the UK, but in a speeded-up version, due to British DJs not realizing that the American 12” single was recorded at 33 rpm instead of 45 rpm. [29]

In 2013, Alpert released Steppin' Out, which won a Grammy for Best Pop Instrumental Album.[30]

Alpert and A&M Records partner Jerry Moss sold A&M to PolyGram Records for a reported $500 million in around 1987; they later received an extra $200 million payment for PolyGram's breach of the terms of the deal.[31]

Alpert has a second career as an abstract expressionist painter and sculptor with group and solo exhibitions around the United States and Europe. The sculpture exhibition "Herb Alpert: Black Totems", on display at ACE Gallery, Beverly Hills, February through September 2010, brought media attention to his visual work.[32] His 2013 exhibition in exhibition Santa Monica, California included both abstract paintings and large totemlike sculptures.[33]

In May 2000, Alpert was awarded an honorary doctorate from Berklee College of Music.[34]

Alpert being awarded the National Medal of Arts by President Obama in 2013

For his contribution to the recording industry, Alpert has a star on the Hollywood Walk of Fame at 6929 Hollywood Blvd in 1977. Moss also has a star on the Walk of Fame. Alpert and Moss were also inducted into the Rock and Roll Hall of Fame on March 13, 2006, as non-performer lifetime achievers for their work at A&M. Alpert received the "El Premio Billboard" for his contributions to Latin music at the 1997 Billboard Latin Music Awards.[35]

Alpert was awarded Society of Singers Lifetime Achievement Award by Society of Singers in 2009.[36]

Alpert was awarded one of the 2012 National Medal of Arts awards by President and Mrs. Obama on Wednesday, July 10, 2013, in the White House's East Room.[37]

The Herb Alpert School of Music at CalArts

In the 1980s Alpert created the Herb Alpert Foundation and the Alpert Awards in the Arts with the California Institute of the Arts (CalArts).[38]

The Foundation supports youth and arts education as well as environmental issues and helps fund the PBS series Bill Moyers on Faith and Reason and later Moyers & Company. Alpert and his wife donated $30 million to University of California, Los Angeles in 2007, to form and endow the UCLA Herb Alpert School of Music as part of the restructured UCLA School of the Arts and Architecture. He gave $24 million, which included $15 million from April 2008, to CalArts for its music curricula, and provided funding for the culture jamming activists The Yes Men.[39]

In 2012, the Foundation gave a grant of more than $5 million to the Harlem School of the Arts, which allowed the school to retire its debt, restore its endowment, and create a scholarship program for needy students; in 2013, the school's building was renamed the Herb Alpert Center. In 2016, his foundation also made a $10.1 million donation to Los Angeles City College that will provide all music majors at the school with a tuition-free education, beginning in fall of 2017. This was the largest gift to an individual community college in the history of Southern California, and the second-largest gift in the history of the state.[40] In 2020, Alpert bestowed an additional $9.7 million on the Harlem School of the Arts to upgrade its facility.[41]

He founded the Louis and Tillie Alpert Music Center in Jerusalem, which brings together both Arab and Jewish students.[42]

In the late 1980s, Alpert started H. Alpert and Co., a short-lived perfume company, which sold through higher-end department stores like Nordstrom. The company launched with two scents, Listen and Listen for Men. Alpert compared perfume to music, with high and low notes.[43]

On September 17, 2010, the TV documentary "Legends: Herb Alpert – Tijuana Brass and Other Delights" premiered on BBC4.[44]

In 2020, "Herb Alpert Is....", a documentary written and directed by John Scheinfeld, was released.[45]

Alpert married Sharon Mae Lubin, at Presidio of San Francisco, in 1956.[12] They had two children, Dore (born 1960) and Eden (born 1966).[46] The couple divorced in 1971. Two years later, Alpert married Lani Hall, once the lead singer of A&M group Brasil ’66.[47] Alpert and Hall have a daughter, Aria, born in 1976.[9] Hall and Alpert recorded a live album, Anything Goes, in 2009; a studio album, I Feel You, in 2011;[48] and another studio album, Steppin' Out, in 2013. As Matt Collar wrote in AllMusic, "Ultimately, Steppin' Out represents not just the third album in a trilogy, but a loving creative partnership that, for Alpert and Hall, spans a lifetime."[49]

• 20th century brass instrumentalists
• Herb Alpert: Music for Your Eyes documentary (2003)
• List of artists who reached number one on the Hot 100 (U.S.)
• List of artists who reached number one on the U.S. Dance chart
• List of Number 1 Dance Hits (United States)
• List of number-one hits (United States)
• List of trumpeters

Wikimedia Commons has media related to Herb Alpert.

• Official website
• Herb Alpert at IMDb
• Herb Alpert & The Tijuana Brass at IMDb
• "Herb Alpert". Rock and Roll Hall of Fame.
• Herb Alpert: Artist & Musician Archived July 4, 2011, at the Wayback Machine on a&m records
• Herb Alpert/Tijuana Brass discography
• Herb Alpert Interview with Marc Maron, Feb. 2016
• "Tijuana Strings" parody
• Herb Alpert & The Tijuana Brass playlist on YouTube