rub in

rub in

1. (transitive) To apply by rubbing.
   • 2006 July 19, “On The Fridge”, in Washington Post:

     Flattening chicken breast halves serves two purposes: It provides more surface area to rub in the Greek-influenced seasoning, and it ensures that the chicken cooks quickly.

2. (transitive, idiomatic) To make a point in an irritatingly emphatic manner.
   • 2003 March 9, Glenn Davis, “U.S. vs. Mexico a day of celebration, opportunity”, in Houston Chronicle:

     Postcards from Florida might mean someone is rubbing in the fact he or she has been lounging on the white, sandy beaches

• rub it in

• Bruni, Burin, bruin, burin