slogan
See also: Slogan
English
Etymology
From Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army”), from Proto-Celtic *slougos (“troop, army”), from Proto-Indo-European *slowgʰo-, *slowgo- (“entourage”) + Old Irish gairm (“a call, cry”), from Proto-Celtic *garman-, *garrman- (“a call, shout”), from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r- (“to shout, call”). Possible cognate with Latin garrio (“chatter”), Old English cearu (“sorrow, care”).
Pronunciation
- (GenAM) IPA(key): /ˈsloʊɡən/
- (UK) IPA(key): /ˈsləʊɡ(ə)n/
Audio (US) (file) - Hyphenation: slo‧gan
- Rhymes: -əʊɡən
Noun
slogan (plural slogans)
- (advertising) A catch phrase associated with the product or service being advertised.
- A distinctive phrase of a person or group of people.
- 1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, OCLC 1227855:
- [Bertie Wooster:] “Right-ho,” I said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.
-
- (obsolete) A battle cry among the ancient highlanders of Scotland.
- 1805, Walter Scott, "The Lay of the Last Minstrel", IV. xxvii:
- To heaven the Border slogan rung, / The English war-cry answer'd wide.
- 1805, Walter Scott, "The Lay of the Last Minstrel", IV. xxvii:
Descendants
Translations
phrase associated with a product, used in advertising
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- The translations below need to be checked and inserted above into the appropriate translation tables, removing any numbers. Numbers do not necessarily match those in definitions. See instructions at Wiktionary:Entry layout#Translations.
Cebuano
Pronunciation
- Hyphenation: slo‧gan
Quotations
For quotations of use of this term, see Citations:slogan.
Czech
French
Further reading
- “slogan” in le Trésor de la langue française informatisé (The Digitized Treasury of the French Language).
Italian
Etymology
Borrowed from English slogan, from Scottish Gaelic sluagh-ghairm (“battle cry”).
Pronunciation
- IPA(key): /ˈslɔ.ɡan/, [ˈz̪l̺ɔːɡän̺]
- Stress: slògan
- Hyphenation: slo‧gan
Noun
slogan m (invariable)
- slogan, specifically:
- A distinctive phrase of a person or group of people.
- (advertising) A catch phrase associated with the product or service being advertised.
Polish
Pronunciation
- IPA(key): /ˈslɔ.ɡan/
Noun
slogan m inan
- cliché (“something, most often a phrase or expression, that is overused or used outside its original context, so that its original impact and meaning are lost”)
- (advertising) slogan (“a catch phrase associated with the product or service being advertised”)
- slogan (“a distinctive phrase of a person or group of people”)
Declension
Synonyms
- (an overused phrase): banał, frazes, oczywistość, ogólnik, truizm
Related terms
- sloganowość
- sloganowy
- sloganowo
Portuguese
Noun
slogan m (plural slogans)
- (advertising) slogan (phrase associated with a product)
- (by extension) any type of motto
Serbo-Croatian
Pronunciation
- IPA(key): /slǒɡaːn/
- Hyphenation: slo‧gan
Noun
slògān m (Cyrillic spelling сло̀га̄н)
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