Advertising Director
Watch Anne Feighan, Strategic Planning Director for Lowe Campbell Ewald Advertisting Agency in Detroit, share how being curious about people and culture helps her understand what consumers want and how to get them to buy her client’s products. She keeps her finger on the pulse of the general public by studying Facebook posts, Tweets and videos uploaded to YouTube. Her favorite presentation was a pitch to Ghirardelli Chocolate - not only did they create a chocolate fountain and get to sample the competition, they won the company's business.
