Applying bronzer is a great way to add an attractive, natural-looking glow to your face, especially on those days when your skin appears a little dull. Applying bronzer incorrectly, however, can make your face look dirty or orange. Start by creating an even base using foundation and concealer. Then apply, blend, and set your bronzer to make your face glow with a warm radiance.[1]

Part 1
Part 1 of 3:

Creating an Even Base

  1. 1
    Wash your face using lukewarm water and a cleanser. Get a cleanser that works best for your skin type, create a lather with warm water, and massage it into your face by using your fingertips in a circular motion.[2] Rinse your face off and then pat it dry with a clean washcloth.
    • Use a cream-based cleanser if you have dry skin.
    • Use an oil-based pH-balanced gentle cleanser if you have normal skin.
    • Use a foaming cleanser if you have oily skin.[3]
  2. 2
    Apply a good moisturizer with sunscreen. After you’ve washed your face, it’s time to hydrate and protect your skin. Massage in a quality moisturizer with an SPF and apply eye cream.[4]
    • To make sure your face is being protected by the sun, get a moisturizer that protects against UVA rays.[5]
    Advertisement
  3. 3
    Apply concealer. It’s crucial that you create an even base before applying your bronzer, and that starts with concealer. Choose a concealer that blends in well with your complexion. Apply it above foundation to the areas that need extra coverage.[6]
  4. 4
    Create an even canvas with liquid foundation. Once you’ve put on concealer, apply an even coat of liquid foundation over the entirety of your face. This will smooth out your complexion and create a blank canvas for your contouring.[7] You can put your foundation on with a makeup sponge, a makeup brush, or by using your fingertips.
    • Be sure to blend the foundation down your neck slightly for a more natural look.
    • If you want a more subtle, natural, or softer look, consider a tinted moisturizer. Apply it the same way as a liquid foundation.
    • If you decide to use blush, don’t apply it until after you apply your bronzer.
  5. Advertisement
Part 2
Part 2 of 3:

Putting on Your Bronzer

  1. 1
    Select a bronzer 1 or 2 shades darker than your natural skin tone. Since the purpose of a bronzer is to darken the complexion subtly, the one you choose will depend on the color of your skin. Generally, it should only be 1 or 2 shades darker than your natural skin tone. Test a little on your wrist to make sure it "warms" your skin tone without making it look fake.
    • If you have fair skin, look for a honey-colored bronzer.
    • For a medium complexion, choose a rose-bronze or gold flecked bronzer.
    • Dark skin is best enhanced with a tawny or amber bronzer.
  2. 2
    Use a wide, fluffy powder brush with a rounded top. If your brush is too small or stiff, it may cause blotches and streaks to form when you apply the bronzer. There are specialized bronzer brushes available on the market, although any large blush or foundation brush will work equally as well.
    • For a softer, more natural look, use a fan brush instead.
  3. 3
    Swirl the brush evenly in the bronzer. It is best to apply your bronzer in light, even coats to build up color rather than adding a single dark layer at once. Therefore, just lightly coat the end of your brush in the powder and tap off the excess onto the lid of the container.[8]
  4. 4
    Apply the bronzer to your forehead. Your bronzer should be applied in the shape of a “3” from the top to the bottom of your face on both sides, starting with your forehead. Lightly sweep the brush along the outer sides of your upper forehead and along your hairline.[9]
  5. 5
    Apply the bronzer to your cheekbones. Next, make a fish face and apply your bronzer to your cheekbones. You can also do this by smiling, starting at the apples of your cheeks, and sweeping slightly up toward your hairline.[10]
  6. 6
    Apply the bronzer to your jawline. Finally, complete the “3” shape by sweeping your bronzer along your jawline. This will add definition to your face.[11]
  7. 7
    Brush lightly over your chin, nose and neck. As you’re applying bronzer, you’ll want to focus on covering the areas of your face that sunlight tends to hit. Do a final dusting of your bronzer on the higher points of your face, such as the bridge of your nose and the tip of your chin. Complete the natural glow by applying bronzer to your neck so that it matches the coloring of your face.[12]
    • Don't add too much bronzer, however, as this may create a heavy look.
  8. Advertisement
Part 3
Part 3 of 3:

Finishing the Look

  1. 1
    Use a new brush to blend the bronzer. Take out another fluffy, clean brush and softly blend everything in so there aren’t any unnatural lines or blotches. It’s especially important that you blend the neck area.[13] To blend most effectively, start in the center and work the brush outward in small, circular motions.
  2. 2
    Eliminate any harsh lines with a translucent powder. If you’ve blended and your complexion still doesn’t look smooth and subtle in color transition, swirl your blending brush in a translucent powder, tap off the excess, and blend again.[14]
  3. 3
    Add blush if desired for a brighter glow.[15] You can use a blush stick, liquid blush, or a powder. Apply the blush in the center of the apples of your cheeks. Blend it out towards the edges of your face with a rounded brush. [16]
  4. 4
    Lock in the look with a setting spray. After you’re done, make sure to spray your entire face with a makeup setting spray to keep your face looking radiant all day.[17]
  5. Advertisement

Expert Q&A
Did you know you can get expert answers for this article? Unlock expert answers by supporting wikiHow

  • Question
    What shade of bronzer should I use?
    Laura Martin
    Laura Martin
    Licensed Cosmetologist
    Laura Martin is a Licensed Cosmetologist in Georgia. She has been a hair stylist since 2007 and a cosmetology teacher since 2013.
    Laura Martin
    Licensed Cosmetologist
    Expert Answer

    Support wikiHow by unlocking this expert answer.

    You should select a bronzer shade that is slightly warmer and 1-2 shades darker than your skin tone. The closer it is to your skin color the easier it is to blend.
  • Question
    What is bronzer used for?
    Laura Martin
    Laura Martin
    Licensed Cosmetologist
    Laura Martin is a Licensed Cosmetologist in Georgia. She has been a hair stylist since 2007 and a cosmetology teacher since 2013.
    Laura Martin
    Licensed Cosmetologist
    Expert Answer

    Support wikiHow by unlocking this expert answer.

    Bronzer gives the skin a subtle sun-kissed glow. It can also be used for contouring.
  • Question
    Can you put bronzer all over your face?
    Laura Martin
    Laura Martin
    Licensed Cosmetologist
    Laura Martin is a Licensed Cosmetologist in Georgia. She has been a hair stylist since 2007 and a cosmetology teacher since 2013.
    Laura Martin
    Licensed Cosmetologist
    Expert Answer

    Support wikiHow by unlocking this expert answer.

    You should not apply bronzer all over your face. It can make you look brassy or like you have a bad fake tan.
Advertisement

wikiHow Video: How to Apply Bronzer

Warnings

  • The most common mistake made with bronzers is choosing one that looks too orange on the skin, which results in an artificial-looking glow.
    ⧼thumbs_response⧽
  • Don't blow on the brush to remove excess bronzer; if a little moisture reaches the brush, it can cause streaks.
    ⧼thumbs_response⧽
Advertisement

About This Article

Devorah Kuperland
Co-authored by:
Makeup Artist
This article was co-authored by Devorah Kuperland. Devorah Kuperland is a Makeup Artist and the Founder of Glam By Dev, a New York City-based business specializing in bridal, special events, and editorial campaigns. Devorah has over five years of professional makeup consulting experience and her work has been featured in New York's Bridal Fashion Week. This article has been viewed 1,785,268 times.
8 votes - 88%
Co-authors: 71
Updated: February 14, 2023
Views: 1,785,268
Categories: Featured Articles | Tanning
Article SummaryX

To apply bronzer, use a bronzer that is 1 to 2 shades darker than your natural skin tone. Wait until you've applied all of your foundation and concealer. Then, run a soft blending brush over the bronzer, and tap the brush to knock off any big pieces. Blend the bronzer into the skin under your hairline using small circular motions. Next, reload your brush and knock off any excess bronzer. Create contours on your cheeks by brushing in a downward arc from your temple to the corner of your lip. Repeat this on each side, and feather any harsh lines out using the brush. After you’re done with your cheeks, give your jawline definition by reloading your brush and running it along your jawline. Feather any harsh lines out and brush downward from the jawline to lightly blend the bronzer into your neck. Finally, load your brush and apply bronzer to both sides of your nose, leaving a little highlight in the bridge. Feather the harsh lines out by dusting over them for radiant skin with a beautiful, subtle glow. To learn more from our Cosmetologist co-author, like how to blend the bronzer in, keep reading the article!

Did this summary help you?
Advertisement