Bing Boy
Bing Boy was an Australian chain of urban Asian street food restaurants, founded in Adelaide in 2011. The chain specialises in jianbing (also called Chinese crepes).
 | |
| Type | Company-owned and franchise stores |
|---|---|
| Industry | Restaurant |
| Founded | 25 June 2011, in Adelaide |
| Founder | Ming Ma |
Number of locations | 30 (at 2014) |
| Products | Urban Asian street food |
Number of employees | More than 200 (at 2014)[1] |
| Website | bingboy.com.au |
The first Bing Boy store was opened in Southern Cross Arcade at Rundle Mall, Adelaide, in June 2011.[2] Founder Ming Ma modeled Bing Boy on the concept of fresh, fast delivery of jianbing that he says is common in China.[3] At Bing Boy stores, bings made of traditional thin wheat omelette with various fillings, are made in full view of patrons.[4]
The first Melbourne Bing Boy opened in November 2012.[5]
References
- Bidmeade, Paul (3 December 2014). "'Bing-ing' a Chinese dynasty to Australia". InBusiness South Australia. Graedi Group Pty Ltd. Archived from the original on 19 March 2016.
- Baldwin, Jack (3 July 2014). "All wrapped up". The Lead South Australia. Archived from the original on 14 April 2016.
- Keating, Eloise (2 July 2014). "How Bing Boy's Ming Ma put some Aussie zing into traditional Chinese bing". SmartCompany. Private Media Pty Ltd. Archived from the original on 1 May 2016.
- "Bing Boy expands across Melbourne" (Press release). 19 April 2014. Archived from the original on 24 March 2016.
- "Bing Boy expands in Melbourne". Franchise Business. Cirrus Media. 14 August 2014. Archived from the original on 1 May 2016.
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