Red Rooster

Red Rooster is an Australian fast food chain founded in 1972 that specialises in roast chicken, chicken burgers and fried chicken. Their product range includes whole roasts, half roasts, wraps, burgers, salads, beverages and desserts. It is owned by private equity company PAG Asia Capital, which also own Oporto and Chicken Treat.[2]

For other uses, see Red Rooster (disambiguation).

Red Rooster Foods Pty Ltd
Red Rooster
TypeSubsidiary
IndustryFast food restaurants
Founded1972 (1972)
HeadquartersChatswood, New South Wales, Australia
Key people
Kailis family
Clint Ault (CEO)
ProductsRoast chicken, Fried chicken, chips and sides, burgers, wraps, rolls and beverages.
Number of employees
7500+[1]
ParentPAG Asia Capital through Craveable Brands
Websitewww.redrooster.com.au

History
A family enjoying Red Rooster
A family enjoying Red Rooster

Red Rooster's original store was a small take-away shop located at 98 Wanneroo Road, Tuart Hill, specialising in take-away chicken dinners etc. This opened about 1970/71 and after only about 12 months trading it closed and disappeared. The Kailis family, who liked the idea, opened a Red Rooster store in Kelmscott, Western Australia in 1972.[3]

Myer (later part of Coles Myer) purchased the business in 1981.[4] In 1986, Coles Myer bought the Big Rooster chain to expand into the eastern states (except non-Steggles' Queensland stores, formerly known as "Big Rooster", which were purchased in 1992), and renamed the stores "Red Rooster".[5][6] Big Rooster remains operational in Papua New Guinea.

In 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods,[7] which owned the competing Chicken Treat fast food chain. In 2007, both chains were sold for $180 million to a consortium formed by the management and Quadrant Private Equity.[8]

In 2009, the Red Rooster chain in New Zealand closed its stores.[9] The first New Zealand outlet, in Takanini had opened in December 2004.

In 2010, Red Rooster changed company-owned stores to franchises.[10] In 2011, Quadrant Private Equity sold parent company Quick Service Restaurant Holdings (later renamed Craveable Brands) to Archer Capital.[11]

In 2019, ownership switched to PAG Asia Capital when the Hong Kong based private equity group bought Craveable Brands for about $500 million. [2] In Queensland later that year, seven Red Rooster stores on the Sunshine Coast closed when the franchisee went into voluntary administration.[12]

Marketing and promotions
Red Rooster Fried Chicken

In 2009, Red Rooster ran an ad campaign called "They don't get it in America" featuring comedian Tom Gleeson in the United States asking people about Red Rooster.[13][14]

Since 2009, Red Rooster has been a signatory of AQSRII (Australian QSR Initiative for Responsible Advertising and Marketing to Children). It has also taken up a self-regulatory standpoint regarding advertising aimed specifically at children and is a long-standing signatory of the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children.

In 2010, Red Rooster was a sponsor of Supercars Championship team Holden Racing Team. In 2016, the team returned as the title sponsor of the Sydney SuperNight 300.

In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.[15]

Red Rooster launched its trial delivery service through Menulog in September 2014 from the Baulkham Hills, New South Wales restaurant,[16] in partnership with Menulog.[17] As well as delivery to homes, it was announced delivery options to businesses, sporting clubs and local organisations would be available.[18]

See also

References
  1. "About Us". Red Rooster. Archived from the original on 26 June 2013. Retrieved 14 June 2013.
  2. Waters, Cara (12 July 2019). "Red Rooster and Oporto snapped up in $500 million deal". The Sydney Morning Herald. Nine Entertainment Co. Retrieved 4 March 2023.
  3. Rasdien, Peta (9 February 2018). "Hawaiian pack inventor Peter Kailis still enjoys a Red Rooster favourite". PerthNow. Seven West Media. Retrieved 5 March 2023.
  4. "Myer Purchases Red Rooster Fast-food Chain". Sydney Morning Herald. 10 July 1981. p. 17. Retrieved 16 June 2011.
  5. "Coles Myer buys Big Roosters". Canberra Times. 21 May 1986. p. 29. Retrieved 26 March 2015.
  6. Beyer, Mark (17 April 2007). "Red Rooster/Chicken Treat in $180m private equity deal". Business News. Retrieved 16 June 2011.
  7. "Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd". Australian Competition & Consumer Commission. 30 April 2002. Archived from the original on 16 July 2007. Retrieved 18 July 2006.
  8. Carson, Vanda (17 April 2007). "Consortium buys Red Rooster". The Sydney Morning Herald. Retrieved 16 June 2011.
  9. "Liquidators' First Report Red Rooster Franchising (NZ) No.3 Limited (In Liquidation)" (PDF). Meltzer Mason Heath. 24 September 2009. Retrieved 16 June 2011.
  10. Sonti, Chalpat (17 November 2010). "Red Rooster result affected by franchise conversions". WAtoday. Retrieved 16 June 2011.
  11. Ooi, Teresa (14 June 2011). "Archer buys up $450m worth of quick chicken". The Australian. Retrieved 16 June 2011.
  12. Carey, Alexis (16 October 2019). "Red Rooster outlets shut up shop in Queensland after franchisee put into voluntary administration". News.com.au. Retrieved 23 December 2019.
  13. Ife, Holly (17 September 2009). "Ginger ninjas invade our TV screens". News.com.au. Retrieved 25 May 2017.
  14. "Red Rooster: They don't get it". Bestadsontv.com. 6 January 2009. Retrieved 25 May 2017.
  15. "Red Rooster". Red Rooster. 6 October 2009. Retrieved 14 September 2012.
  16. "Red Rooster Baulkham Hills". Archived from the original on 18 October 2014. Retrieved 10 October 2014.
  17. "Red Rooster Trials Delivery". Archived from the original on 17 October 2014. Retrieved 1 December 2014.
  18. Holroyd, Jane (6 August 2014). "McDonald's home delivery takes off across Australia". Good Food.
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