Pollo Campestre

Pollo Campestre (literally "Countryside Chicken") is a fast food restaurant chain located in El Salvador. The restaurant specializes in serving fried chicken.

Not to be confused with Pollo Campero.
Pollo Campestre
TypePrivate
IndustryRestaurants
Founded1987 (1987)
Founders
  • Mario Antonio Romero Salgado
  • Gloria Santos Guzmán
Headquarters3ª Calle Poniente 1315, Col Ciudad Jardin 503 San Miguel, El Salvador
Number of locations
53 (2021)
Area served
El Salvador
Key people
Sergio Romero (General Director)
ProductsFried chicken
Number of employees
2,000 (2021)
ParentGrupo Campestre, S.A de C.V.
Websitepollocampestre.com

History

Pollo Campestre was founded in San Miguel in 1987 by Mario Antonio Romero Salgado and Gloria Santos Guzmán.[1] The couple established the company with only 150 colóns (equivalent to 17.14 US dollars)[2] to support themselves and their three children during the Salvadoran Civil War.[3][4]

Pollo Campestre's primary dish is fried chicken. Other food items served include eggs, beans, fried plantains, nachos, and cheese. Common drinks include coffee, orange juice, and sodas. Vanilla pancakes topped which whipped cream and strawberries are also offered as deserts.[5]

A location in Chalatenango.

The restaurant has run a promotional campaign known as "Campestremanía 2x1" for three days in February 2016 and September 2020. The promotion offered customers two meals for the price of one.[6][7] It promoted the 2019 Ilopango airshow by selling tickets at some locations.[8] It has opened new locations, along with many other companies, in three new large shopping malls located in Nejapa in 2018, Apopa in 2020, and Aguilares in 2022.[9][10][11]

Corporate affairs

As of 2021, the restaurant had 2,000 employees working in 53 locations across El Salvador.[12] Pollo Campestre is owned by Grupo Campestre, S.A de C.V., which also owns eight other companies: Avícola Campestre, Panadería Sinaí, Agrocampestre, Agropecuaria La Laguna, Recursos Humanos Excelentes de El Salvador, Hotelería y Turismo, and Alimentos para Llevar.[13] Pollo Campestre receives 2,000 chickens per day from Avícola Campestre.[2]

The restaurant describes itself as being "100% Salvadoran".[14] Its mascot is an anthropomorphic chicken named "Pepe Pollo".[15]

Pollo Campestre is an official sponsor of the Salvadoran football club C.D. Platense Municipal Zacatecoluca which competes in the Primera División.[16]

See also

References
  1. Boquín, Emanuel (28 February 2021). "Fallece el Presidente y Fundador del Grupo Campestre" [The President and Founder of the Campestre Group Dies]. La Prensa Gráfica (in Spanish). Retrieved 8 February 2023.
  2. Avilés, Guillermo (9 June 2018). "Grupo Campestre, 30 Años de Emprendimientos Exitosos" [Grupo Campestre, 30 Years of Successful Enterprises]. El Mundo (in Spanish). Retrieved 8 February 2023.
  3. Alfaro, Xiomara (27 February 2021). "Fallece Mario Antonio Romero, Fundador de Pollo Campestre" [Mario Antonio Romero, the Founder of Pollo Campestre, Dies] (in Spanish). Retrieved 8 February 2023.
  4. "Pollo Campestre, 30 Años de Lealtad a los Salvadoreños" [Pollo Campestre, 30 Years of Loyalty to the Salvadorans]. Press Reader (in Spanish). Mercados & Tendencias El Salvador. 1 November 2017. Retrieved 8 February 2023.
  5. "22 Lugares para Desayunar en El Salvador" [22 Places to have Breakfast in El Salvador]. El Salvador.com (in Spanish). 23 October 2017. Retrieved 8 February 2023.
  6. "Pollo Campestre Trae de Nuevo Tres Días de Campestremanía" [Pollo Campestre Brings Three New Days of Campestremanía]. El Salvador.com (in Spanish). 15 February 2016. Retrieved 8 February 2023.
  7. "Regresa La Campestremanía 2×1 a Pollo Campestre" [Campestremanía 2x1 Returns to Pollo Campestre] (in Spanish). 21 September 2020. Retrieved 8 February 2023.
  8. Orantes, Diana (17 December 2018). "Ya Hay Fecha para el Show Aéreo Ilopango 2019" [There is a Date for the 2019 Ilopango Airshow]. El Salvador.com (in Spanish). Retrieved 8 February 2023.
  9. Salguero, Margarita (16 December 2018). "Gran Inauguración de Mall San Gabriel" [Grand Opening of the San Gabriel Mall]. La Prensa Gráfica (in Spanish). Retrieved 8 February 2023.
  10. Reyes, Magdalena (21 September 2020). "Plaza Mundo Apopa Abrirá Sus Instalaciones en Octubre" [Plaza Mundo Apopa Will Open Its Installations in October]. El Salvador.com (in Spanish). Retrieved 8 February 2023.
  11. "BAMBU Apertura su Octavo Proyecto "Plaza Comercial El Encuentro Aguilares"" [BAMBU Opens its Eighth Project "Plaza Comercial El Encuentro Aguilares"]. Periodico Digital Centroamericano y del Caribe (in Spanish). 20 November 2022. Retrieved 8 February 2023.
  12. Morales, Carlos (26 March 2021). "Esfuerzo, Amor y Trabajo, el Legado de Don Mario Romero en la Perla de Oriente" [Strength, Love, and Work, the Legacy of Sir Mario Romero in the Pearl of the East]. El Salvador.com (in Spanish). Retrieved 8 February 2023.
  13. Barrera, José A. (1 March 2021). "Fallece Mario Antonio Romero, Presidente y Fundador de Grupo Campestre" [Mario Antonio Romero, the President and Founder of Grupo Campero, Dies]. El Mundo (in Spanish). Retrieved 8 February 2023.
  14. "Pollo Campestre Re Invita a Disfrutar la Fiebre del Fútbol" [Pollo Campestre Invites You to Enjoy Football Fever]. El Salvador.com (in Spanish). 25 June 2018. Retrieved 8 February 2023.
  15. "Pollo Campestre Lanza su Promoción del Mes del Niño: "El Cumple de Pepe Pollo"" [Pollo Campestre Launches its Promotion for the Month of the Child: "Pepe Pollo's Birthday"]. Diario1 (in Spanish). 5 October 2020. Retrieved 8 February 2023.
  16. "Firma de Patrocinio, Gracias a Pollo Campestre" [Signature of Sponsorship, Thank You Pollo Campestre]. Facebook (in Spanish). C.D. Platense Municipal Zacatecoluca. 9 March 2021. Retrieved 8 February 2023.
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