Geprek Bensu

Geprek Bensu is an Indonesia-based fast food restaurant chain primarily serving ayam geprek. As of December 2018, the chain had 110 franchises in Indonesia, employing an estimated 3,500 people.[1] The chain also operates in Hong Kong and Malaysia,[2] and plans to expand to Taiwan and the Netherlands.[3]

Geprek Bensu
TypeFast food chain
Founded17 April 2017
FounderRuben Onsu
HeadquartersKemang, South Jakarta, Indonesia
Number of locations
110 franchisees (Indonesia)
ProductsAyam geprek
Number of employees
3,500 (Indonesian employees, 2018)
ParentPT Onsu Pangan Perkasa

The chain is owned by Indonesian actor Ruben Onsu, in his capacity as chief executive officer of PT Onsu Pangan Perkasa (OPP) founded on 17 April 2017.

Branding disputes

The chain has been involved in trademark disputes against eateries with the same name. Onsu filed lawsuits against the following people, but in each case his claim was dismissed by the court due to mala fide intent.

  • Jessy Handalim, owner of Bensu (short for Bengkel Susu; the Milk Workshop in English).[4]
  • Benny Sujono, owner of I Am Geprek Bensu (a portmanteau of his own name).[5][6] It has been alleged that Onsu planted a subordinate in an I Am Geprek Bensu location to obtain their chain's recipe.[7]

Detik.com reported in June 2020 that the chain's logo is based on a free vector image.[8]

References
  1. Bachdar, Saviq (19 September 2018). "Geprek Bensu, Bisnis Selebriti Bisa Kok Nggak Mati". Marketeers - Majalah Bisnis & Marketing Online - Marketeers.com. Retrieved 12 June 2020.
  2. "Geprek Bensu, Bukit Bintang". Eat Drink KL. 1 February 2020. Retrieved 25 June 2020.
  3. Fikri, Ahmad (12 March 2019). Kustiani, Rini (ed.). "Ruben Onsu Buka Geprek Bensu di Hong Kong, Lalu Taiwan - Belanda". Tempo. Retrieved 12 June 2020.
  4. Viodeogo, Yanuarius (4 October 2018). "Merek Bensu & Domino Diperebutkan di Pengadilan - Kabar24". Bisnis.com.
  5. Desena, Talitha, ed. (11 June 2020). "Benny Sujono, Pemilik I Am Geprek Bensu yang Kalahkan Ruben Onsu Dalam Kepemilikan Nama Bensu". Tribunnewsmaker.com (in Indonesian). Retrieved 12 June 2020.
  6. Laturiuw, Theo Yonathan Simon, ed. (12 June 2020). "Ini Alasan Hakim Menyatakan Ruben Onsu Beritikad Tidak Baik di Sengketa Merek I AM GEPREK BENSU". Warta Kota (in Indonesian). Retrieved 12 June 2020.
  7. Media, Kompas Cyber. "Ruben Onsu Disebut Diduga Tempatkan Karyawan untuk Dapatkan Resep Makanan PT Ayam Geprek Benny Sujono". KOMPAS.com (in Indonesian). Retrieved 12 June 2020.
  8. Sari, Yenny Mustika. "Tudingan Geprek Bensu Pakai Logo dari Web Gratis hingga Napi Pamer Makanan". detikfood (in Indonesian). Retrieved 25 June 2020.
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