Mad Mex

Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is an Australian-based multinational chain of fast-food restaurants based in Sydney, New South Wales, that purveys Mexican cuisine,[2] while the Mad Group own the master franchise for the restaurant in New Zealand.[3]

Mad Mex Fresh Mexican Grill
IndustryRestaurant
Founded21 March 2007 (2007-03-21)[1]
Headquarters
Sydney, New South Wales
,
Australia
Area served
Key people
Clovis Young
ProductsTacos, burritos, and other Mexican-related fast food
Websitemadmex.com.au
madmex.co.nz

Mad Mex Fresh Mexican is Lucha libre-themed and was voted the best Mexican restaurant nationwide in the Lifestyle Food Awards.[4]

As of October 2022, 71 locations are in operation.[5]

History

Mad Mex opened its first restaurant in Darlinghurst on 21 March 2007.[1]

On 19 September 2019, 4Fingers Crispy Chicken announced its acquisition of 50% stake in Mad Mex.[6] As part of the partnership, 4Fingers will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.

In 2019, Mad Mex opened stores internationally in Singapore and Malaysia.[7]

In 2021, Mad Mex announced that they were once again 100 per cent Australian-owned after the company bought out its 50 per cent Singaporean joint venture partner.[8]

Founder

Clovis Young, the co-founder of Mad Mex, grew up in California and Massachusetts before becoming a graduate of Carnegie Mellon University in Pittsburgh.[9]

See also

References
  1. Butterworth, Monique (13 November 2007). "Mexican wave". The Sydney Morning Herald. Fairfax Media. Archived from the original on 23 November 2015.
  2. Barbaschow, Asha (7 August 2017). "Fast food chain Mad Mex ready to serve up insights from machine learning". ZDNet. Retrieved 8 October 2022.
  3. "Mad's crowdfunding push aims to raise up to $1.5m for growth spurt". nzherald.co.nz. Retrieved 8 October 2022.
  4. "Mad Mex Fresh Mexican". franchisebusiness.com.au. 28 October 2015. Retrieved 8 October 2022.
  5. "Mad Mex Fresh Mexican Quick Service Restaurant". Topfranchise. Retrieved 8 October 2022.
  6. Shiao, Vivien (20 September 2018). "4Fingers acquires 50% stake in Aussie brand Mad Mex". The Business Times. Retrieved 8 October 2022.
  7. "Mad Mex goes global with Singapore and Malaysian expansion". Business News Australia. Retrieved 28 November 2019.
  8. "Mad Mex back in Australian hands as founder buys out JV partner". Business News Australia. Retrieved 9 December 2021.
  9. "'A whole lot of authenticity': Mad Mex founder Clovis Young". Money magazine. 31 May 2019. Retrieved 21 March 2022.
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