Chamisul

Chamisul is a brand of soju manufactured by South Korean company HiteJinro.[1] It is the most popular brand of liquor in the world.[2][3][4][5][6][7] The name "Chamisul," meaning "dew" in Korean, was created by Son Hye-won, the representative of Cross Point to represent the dew on the bottles of cold soju. It is also the Korean-reading of the hanja Jin-ro (眞露), the name of the company.[8] Chamisul Original is 20.1% ABV, and Chamisul Fresh is 17% ABV.

A bottle of Chamisul Fresh

Available Volume
  • 200, 360, 400, 640 mL
  • 1.8 L

History
  • October 9, 1998: First produced with 23% ABV.
  • February 2001: Lowered ABV to 22% and redesigned the logo.
  • Lowered ABV to 21%.
  • February 2006: Lowered ABV to 20.1%.
  • December 2009: Changed the logo and label.
  •  : Chamisul (17.8% ABV), Chamisul CLASSIC (20.1% ABV) renewal.
  • April 2018: Chamisul Fresh (17.2% ABV) renewal.
  • March 2019: Chamisul Fresh (17% ABV) renewal.

Chamisul Fresh

Chamisul Fresh is a product with a lowered alcohol content. On April 09, 2018, it was announced that the alcohol content will be lowered from 17.8% to 17.2% ABV starting April 16, 2018.[9][10] From March 18, 2019, it was lowered again to 17% ABV.[11][12] After the introduction of Chamisul Fresh on August 18, 2006, the brand was called both "Chamjinisulro" and "Chamisul." In December 2009, it was decided that "Chamisul" would be the sole name.

Chamisul Original

Chamisul Classic is the derivative of the original Chamisul, with a 20.1% ABV. It was announced on September 11, 2017 that the name will be changed to Chamisul Original.[13]

References
  1. "It's official: Jinro soju is the most sold liquor in the world | CNN Travel". CNN. Retrieved 2019-07-02.
  2. "전 세계에서 가장 많이 팔리는 술은?… 주류 마케팅의 변화 - 소비자평가". www.iconsumer.or.kr (in Korean). 2018-08-04. Retrieved 2019-10-06.
  3. "세계에서 가장 많이 팔린 술 톱10". 디스패치 | 뉴스는 팩트다! (in Korean). 2017-10-19. Retrieved 2019-10-06.
  4. "참이슬, 세계서 가장 많이 팔린 증류주 1위 올라...누적 272억병 팔렸다". biz.chosun.com (in Korean). Retrieved 2019-10-06.
  5. "참이슬 vs 처음처럼". shindonga.donga.com (in Korean). 2013-01-21. Retrieved 2019-10-06.
  6. "15주년 맞은 '참이슬'..."소주 역사 새로 쓰다"". 아시아경제 (in Korean). 2013-10-26. Retrieved 2019-10-06.
  7. "참이슬 VS 처음처럼 순하지만 독한 소주의 역사". brunch (in Korean). 2018-06-28. Retrieved 2019-10-06.
  8. 손혜원, 브랜드와 디자인의 힘, 해냄, 2006년
  9. "소주가 순해진다... 참이슬 후레쉬 도수 17.2˚로 0.6˚도 낮춰". biz.chosun.com (in Korean). Retrieved 2019-10-06.
  10. "'참이슬 후레쉬' 알코올 도수가 낮아진다". 허프포스트코리아 (in Korean). 2018-04-09. Retrieved 2019-10-06.
  11. "'참이슬 후레쉬' 더 순해진다…알코올 도수 17도로 낮춰". 매일경제 (in Korean). Retrieved 2019-10-06.
  12. "17도…더 순해진 참이슬후레쉬". hankyung.com (in Korean). 2019-03-19. Retrieved 2019-10-06.
  13. 수정 2017.09.11 16:46, 입력 2017 09 11 16:23 (2017-09-11). "소주 원조 '참이슬 클래식', '참이슬 오리지널'로 바뀐다". 중앙일보 (in Korean). Retrieved 2019-10-06.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.