Frucor Suntory

Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina.[3] Frucor has joint partners PepsiCo, Danone, and Sanitarium so their products are marketed by Frucor.

"NZ Natural" redirects here. For the ice cream company, see New Zealand Natural.

Frucor Suntory Beverages Limited
TypeSubsidiary
IndustryBeverage
Founded1962
FounderNZ Apple and Pear Board
Headquarters
Auckland
,

New Zealand
Area served
New Zealand
Australia
Netherlands
Spain
United Kingdom
Argentina
Sweden
Indonesia
Japan
Key people
Darren Fullerton (CEO), Tsutomu Santoki (CFO)
ProductsV Energy Drink, Mizone, Just Juice, Pepsi, Pepsi Max, Boss Coffee, Maximus, Rockstar, Gatorade, NZ Natural, FreshUp, Mountain Dew, 7 Up, The Real McCoy, h2go, Ribena, Lucozade, G-Force, Up & Go [1]
ServicesDistributor and Manufacturer of Non-Alcoholic Beverages
Number of employees
800 (as of 2014)[2]
ParentSuntory
Websitewww.frucorsuntory.com

History

Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up.[4][5] In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'".[6] Frucor was owned by New Zealand Apple and Pear Board until 1998, when it was purchased for $50 million by Pacific Equity Partners.[7] In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand.[8] In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands.[9]

In 2001, Forbes named Frucor in its Top 20 Companies of 2002.[10] In January 2002, Groupe Danone purchased Frucor[11] for $294 million after bidding since October 2001[12] and being rejected by Frucor in the beginning.[13] That same year, Frucor acquired the Australian fruit juice company Spring Valley from Bonlac Foods (now Fonterra).[14]

In 2007, Frucor partnered with MySpace to host a job promotions campaign with participants Rolling Stone, Billabong. The collaboration with MySpace and the job promoters was the first of its type in Australia.[15] In October 2008, Groupe Danone sold Frucor to Japanese company Suntory for over €600 million.[16]

In January 2011, Frucor launched the V brand in Spain,[3] where by June, was already being sold in 8,000 outlets.[4]

In 2013, Frucor sponsored the IGN Australia Black Beta Select Awards.[17] In June 2017 Frucor Beverages was renamed Frucor Suntory to align better with its parent company Suntory.[18]

Products

Frucor Suntory's diversified portfolio of products includes carbonated soft drinks, spring water, sports drink and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and alcohol. Frucor Suntory distributes a number of sparkling, still and other non-alcoholic beverages. Some of these include:[19]

References
  1. "Our brands". Frucor. Retrieved 22 June 2023.
  2. "Frucor Win". prwire.com.au. 18 January 2011. Retrieved 7 November 2013.
  3. Gregor, Kelly (18 January 2011). "Frucor unleashes bestseller V on Spain's energy drink market". nzherald.co.nz. Retrieved 7 November 2013.
  4. "Frucor pouring all energies into V". tvnz.co.nz. 21 June 2011. Retrieved 7 November 2013.
  5. "Our company - History". frucor.com. Archived from the original on 9 February 2013. Retrieved 7 November 2013.
  6. Geoff Watson. "John Walker in Fresh Up advertisement". Te Ara: The Encyclopedia of New Zealand. Retrieved 7 November 2013.
  7. De Boni, Dita (22 May 2000). "Frucor offers juicy share float". nzherald.co.nz. Retrieved 7 November 2013.
  8. De Boni, Dita (19 October 1999). "Frucor takes can-do franchise approach". nzherald.co.nz. Retrieved 7 November 2013.
  9. "Early UK Sales Figures Bode Well For Frucor | Scoop News". www.scoop.co.nz. Retrieved 23 February 2021.
  10. Christy, John H.; Kirkman, Alexandra (29 October 2001). "20 for 2002". forbes.com. Retrieved 7 November 2013.
  11. McMillan, Alex Frew (21 January 2002). "Danone wins juicy Frucor victory". cnn.com. Retrieved 7 November 2013.
  12. Hiscock, Geoff (24 October 2001). "Danone bids $123M for NZ's Frucor". cnn.com. Retrieved 7 November 2013.
  13. Read, Ellen (16 November 2001). "'Non' likely reply to Danone offer". nzherald.co.nz. Retrieved 7 November 2013.
  14. "Frucor buys from Bonlac". nzherald.co.nz. New Zealand Press Association. 7 December 2000. Retrieved 7 November 2013.
  15. Canning, Simon (10 May 2007). "V deal creates a job buzz". theaustralian.com.au. Retrieved 7 November 2013.
  16. Swann, Allan (3 February 2009). "Frucor deal finally in the can". nbr.co.nz. Archived from the original on 10 October 2017. Retrieved 7 November 2013.
  17. Wildgoose, David (5 December 2013). "IGN partners with Frucor for game of the year awards". mcvpacific.com. Archived from the original on 12 December 2013. Retrieved 9 December 2013.
  18. Hogan, Andrea (28 June 2017). "Frucor Beverages changes its name". Australian Food News. Archived from the original on 13 February 2020. Retrieved 29 March 2020.
  19. "Our Brands".


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