KPRC-FM
KPRC-FM (100.7 MHz) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.
For the FM station between 1946-1958, see KODA.
Broadcast area | Santa Cruz, California |
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Frequency | 100.7 MHz |
Branding | La Preciosa 100.7 y 100.9 |
Programming | |
Format | Spanish adult hits |
Ownership | |
Owner |
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KDON-FM, KION, KOCN, KTOM-FM | |
History | |
First air date | September 16, 1964 (1964-09-16)[1] |
Former call signs | KRSA-FM (1964-1973) KWYT (1973-1975) KWYT-FM (1975-1984) KTOM-FM (1984-2003) |
Call sign meaning | Kotton Port Rail Center (taken from co-owned KPRC Houston, a city once known as the "cotton, port, and rail center" of the south). "C" interchanged for "K" required by ITU prefix K PReCiosa (branding) |
Technical information | |
Facility ID | 8204 |
Class | B |
ERP | 1,400 watts |
HAAT | 727 meters |
Transmitter coordinates | 36°32′5″N 121°37′14″W |
Translator(s) | 100.9 K265DG (Hollister) 100.9 K265DK (Greenfield) |
Links | |
Webcast | Listen Live |
Website | salinaslapreciosa.iheart.com |
References
External links
- KPRC in the FCC FM station database
- KPRC on Radio-Locator
- KPRC in Nielsen Audio's FM station database
- K265DG in the FCC FM station database
- K265DK in the FCC FM station database
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