List of airline liveries and logos

The aircraft liveries and logos of airlines are used to provide a distinctive branding for corporates to support commercial gains. Often, symbols of national identity are also integrated to get accepted in an international market.[1]

National flag, symbols, or elements of them
Sukhoi Superjet 100 of Aeroflot displaying the Russian flag on its tail
Rising sun with red shadow on an Air India Boeing 777

A
  • Aeroflot: National flag, with traditional winged hammer and sickle used on fuselage. New livery adopted in 2003.
  • Air Algérie: The company logo is a swallow, which is the national bird of Algeria.
  • Air Koryo: Features national colours on the livery and flag on the tail.
  • AirAsia: Logotype AirAsia.com.
  • Air Belgium: National flag on tail and fuselage. On the tail, the logotype, a crowned AB, accompanies the flag.
  • Air Canada: Blue aircraft, with the name Air Canada and a maple leaf on the front area of the fuselage, directly behind the cockpit, plus a maple leaf on the tail. In 2017, a new livery consisting of a white fuselage with a black underside, lettering and tail with red maple leaf logos on the engines, fuselage and tail was introduced. The new livery featured a black surrounding of the cockpit windows.
  • Air France: National flag, formed as several sliced parallel lines of varying widths.
  • Air India: The logo represents a red flying swan with the wheel of the Konark sun temple painted in orange on the swan's spread-out wing. The recent rebranding dubbed "The Vista" featuring golden window trim referenced to jharokha, a stone window which is a common feature to classic Indian architecture.[2]
  • Air Malta: Maltese cross.
Maltese Cross on an Air Malta Airbus A319
  • Air Namibia: Namibian flag.
  • Air Puerto Rico: The Puerto Rican flag inside a sun.
  • Air Serbia: stylized double-headed eagle inspired by the Serbian coat-of-arms.
  • Alitalia: national color flag in the "A" logo on the tail and in all plane.
  • All Nippon Airways: The logotype "ANA".
  • American Airlines: Stylized national flag on the tail, with the upgraded eagle design near the front exit doors. New livery adopted in February 2013.
  • Austrian Airlines: Red-white-red tailfin with chevron (symbolizing an airplane taking off) with drop shadow added. The recent revision of the logo dropped the shadow.
  • Azul Linhas Aéreas Brasileiras: White aircraft with navy blue belly and tail. Several green and yellow stripes (resembling the colours of the Brazilian flag) are painted on the fuselage, tail, winglets and engines. The logo on the tail is shaped like the map of Brazil, with each of the Brazilian states being shown as different colored geometrical forms.[3]
Brazilian flag on an Airbus A330 of Azul (non-standard livery for the airline)

B
  • Batik Air: The logo consisted of a wax pen named canting inside of a letter "B" in the name. The livery is emblazoned in traditional Indonesian dyed-pattern cloth (batik), which also referenced to the airline's name.
  • British Airways: Britain's flag carrier shows a section of the British Union Flag on the aircraft tail. Some aircraft feature the Union Jack under the nose.
  • Bulgaria Air: Bulgarian flag used on the tail.
  • Biman Bangladesh Airlines: Balaka (In Bengali for white stork). A stork flying across the red sun.
Balaka logo on a Biman Bangladesh Airlines Boeing 777-300

C
  • Cathay Dragon: Brush-stroke logo dubbed the "brush wing" represents a bird in flight through white Chinese calligraphy stroke on a red background, with a dragon from the Dragonair logo between the front door and the window cockpit.
  • Cathay Pacific: The brush-stroke logo dubbed the "brush wing" represents a bird in flight through white Chinese calligraphy stroke on a green background.
  • China Airlines: The pink plum blossom is the national flower of the Republic of China (Taiwan).
  • Croatia Airlines: Part of the airline's logo consisting of a checkered design originating from the coat of arms of Croatia.

E
  • EgyptAir: The airline's logo is Horus, the sky deity in ancient Egyptian mythology, usually depicted as a falcon or a man with the head of a falcon. The airline has taken Horus as its logo because of the ancient symbolism as a "winged god of the sun".
  • El Al: Blue Star of David between rising blue bands.
  • Ethiopian Airlines: Three interlocking slanted wedges as the tricolours of the flag of Ethiopia.
  • Emirates: United Arab Emirates flag.
  • Etihad Airways: New "Facet of Abu Dhabi" livery, color usage reminiscent of the desert landscape and geometric patterns are used.
  • Evelop Airlines (later known as Iberojet): Dark blue exclamation mark on a white circle. After the rebranding to Iberojet, the exclamation mark was changed into the letter "o" in Iberojet's name.

F
  • Finnair: Stylized letter "F" in tail.

I
  • Iberia: An aircraft tailfin shape from a yellow piece and red piece (the Spanish flag colors) and a Royal yellow crown next to the registration number. Formerly a stylized IB in yellow and red with a crown.
  • ITA Airways: The tailfin has a vertical green, white, and red stripe, derived from the Italian flag colors; the fuselage is in Savoy blue, the color of the former Italian royal family.

K
  • Kenya Airways: In 2005, Kenya Airways changed its livery. The four stripes running all through the length of the fuselage were replaced by the company slogan "Pride of Africa", whereas the KA tail logo was replaced by a styled K encircled with a Q to evoke the airline's IATA airline code.
  • KLM: Stylized crown representing royal charter status.
  • Korean Air: Taeguk, the national symbol of South Korea.
Taeguk symbol on a Korean Air Boeing 747-400

L
  • LAN Airlines (later known as LATAM Airlines): Five-point star over a blue background with a red line below representing the color elements which is the national flag of Chile. The white and red colors also representing the flag colors of Peru and the associated nation's flag carrier - LAN Perú (later known as LATAM Perú).
  • Luxair: The National Flag and the logo of the airline is on display on the back of the plane.
  • LATAM Airlines: A stylized South American continent consisted of 4 lines, with 2 top lines folded inward. The logo applies to the group's associated airlines after the merger between TAM and LAN.

M
Stylized flag of Lebanon on Middle East Airlines Airbus A320 tail

N
  • Nepal Airlines: National flag shaped as a tail wing made of sun and moon with the national colors (red blue).

P
  • Pakistan International Airlines: the national flag in a wavy design takes up the whole tail in Pakistan dark green colours with a white crescent moon and star as found on the Pakistan flag.
  • Pan Am World Airways Dominicana: National flag, painted with brush.
  • Philippine Air Lines: white livery with the company logo, a heavily stylized version of the Philippine flag (blue triangle with eight-ray sun and red triangle of the same size superimposed on it), on the tail, and "Philippines" on the fuselage near the main cabin.

R
  • Royal Air Maroc: Green Sharifian star in the tail, with two parallel lines in national colors (green and red).
  • Royal Brunei Airlines: Yellow tail with logotype "RB" and the Brunei national emblem at above.
  • Royal Jordanian: Royal Hashemite Crown of the Jordanian Monarchy.

S

T
  • TAP Air Portugal: colors of the national flag in the "TAP" logo on the tail and fuselage.
  • T'way Air: Apostrophe mark (referencing to airline's name) on top of red wave in vertical stabilizer.
Blue globe on a United Airlines Boeing 787-9

U
  • United Airlines: Upon its 2012 merger with Continental Airlines, a globe, indicative of the wide-ranging destinations available.
  • US Airways: Flag, resembling the flag of the United States, is incorporated into the US Airways logo and painted on the tail.
  • Uzbekistan Airways: The national flag of Uzbekistan. Incorporated into the Uzbekistan airways logo painted on the tail.

V
  • Vistara: An 8-point star with each end forming a "V" from the airline's name, derived from a Yantra, an ancient symbol that depicts an unbounded universe in a perfect mathematical form.
  • Virgin Atlantic/Virgin Australia/Virgin America (later merged to Alaska Airlines): Virgin Group logo lettering on vertical stabilizer, with the name of the airline in the fuselage. The tail color are vary depending on the airline, either red (Atlantic, America) or white (Australia).

W
  • WestJet: The mountain graphic of the logo depicted the Canadian Rockies mountain range. The logo was later expanded with the mountain graphic encompassed inside a frame shaped like a maple leaf.

Animals

A
Stylized Philippine eagle head on a Cebu Pacific Airbus A319

B

C

F

G

I

J
The tsurumaru logo on a Japan Airlines Boeing 787.

K

L
Airbus A319 of Lufthansa in the post-2018 livery. The stylised crane has been kept.

M

N

S

T

X

Other airlines which use non-specific birds include Kuwait Airways, Biman Bangladesh and Ukraine International Airlines.

A

B

C

E

L

M
Qantas Boeing 737-800 in kangaroo livery

N

Q

S

T

Plants
Plum blossom flower, the national flower of Republic of China (Taiwan), on a China Airlines 747-400

A

B
  • Bamboo Airways: Bamboo. The logo consisted of blue and green shades formed into an airplane tail with white paint streaks, signifying a bamboo forest.

C

E

L

M

P

T

V

People
Pualani (flower of the sky) on a Hawaiian Airlines Boeing 767-300

Objects
The Philippine Airlines livery (pictured on an Airbus A330-300) features two triangles, one red on the other blue, with an eight-ray sun on the blue triangle of the tail, evoking a sail.

A

B
  • Batik Air: A pattern of traditional Indonesian dyed-pattern cloth (batik). The logo features a wax pen (canting) on the letter "B".

C

D
  • Delta Air Lines: Resembles the swept wing appearance of a jet flying overhead. Represents the capital letter "D" of the Greek alphabet, which is delta ∆. On the reverse side, it points northwest due to the merger with Northwest Airlines.

E
  • EVA Air: Dark green background with a global logo in orange and green (modified version of the Evergreen Group logo).

I

K

M

N
  • Northwest Airlines: Compass rose pointing northwest (on the port side – the compass points northeast on the starboard side). This up-and-forward-pointing design influenced Delta Air Lines' current livery.

O

P
  • Philippine Airlines: Sail, the two triangles of blue and red with a sun and the red triangle superimposed on the blue triangle.

R

S

T

U
  • United Airlines 1974–2010 logo: Blue and red colored stripes forming an overlapping "U" for "United". Nicknamed the Tulip. The new United Airlines logo, after the Continental merger, uses the globe from Continental Airlines.

V

Colours
Garuda Indonesia Boeing 777-300ER with blue and green livery

A

E

G

I

J
  • JetBlue: White and shades of blue, depending on the tail logo.

K
  • KLM: Bright blue all over the upper half of the aircraft, with a dark blue line separating it from the white lower half.
  • Korean Air: Light blue all over the upper half of the aircraft, with a thick silver line separating it from the white lower half.

P
  • Peach Aviation: Airline's name on vertical stabilizer on top of pink and purple wave.

S
  • Scoot: The logo is Scoot name protruded in a yellow circle with the tilted "t" outside. The livery consisted of the airline's website in the fuselage and airline's name on the vertical stabilizer, which on top of a orange wave.
  • Solaseed Air: The logo is a 3D green fluid with 2 dots, indicating a smile.
  • Southwest Airlines: Yellow, red and royal blue livery.
  • Spirit Airlines: Bright yellow, "sketch-like" black letters on body and tail, "Home of the Bare Fare®" on engines.
  • Swoop: Magenta stripe from name to tail.

Legendary figures
Dragon on a Dragonair Airbus A330-300

A

D

E

G
  • Garuda Indonesia: Garuda holybird from the mythical Hinduism and redefined as the national emblem of Indonesia.

I

S

V
  • Varig: Varig's first logo was an image of Icaro and its wings. After the adoption of the "star" (in fact it was a stylished compass) the Icaro figure was maintained on the fuselage of the airplanes, near the front door.

Unpopular designs
  • British Airways introduced unusual tailfin designs in 1997. These "airline liveries and logos" were intended to make the airline's branding more cosmopolitan and were described as "arty" and "ethnic". They were unpopular with many customers and also caused confusion for ground controllers who had more difficulty recognising the British Airways ethnic liveries aircraft to give clear taxiing instructions. Despite the £60 million expense of this livery, it was replaced completely in 2001 and the airline has now returned to a more traditional design based upon the Union flag.[7]
  • Brussels Airlines' first logo was a stylised letter B composed of 13 dots resembling a runway. This was thought to be unlucky, and protests by superstitious passengers caused the airline to add another dot.[8] Later in 2021, they changed the airline logo and livery, which consisted of dots in various sizes in the logo and colors in the livery.[9]
  • All Nippon Airways (later Solaseed Air, Air Do, Skymark, Scoot, China Airlines and T'way Air) have revealed jets with Pokémon liveries, which they referred collectively as Pokémon Jet. All Nippon Airways also releasing special liveries for specific brands and jets such as "Flying Honu" on entire Airbus A380 fleet, Star Wars and Demon Slayer: Kimetsu no Yaiba on selected Boeing jets. The tradition also occur on ANA's low cost subsidiary - Peach Aviation with their jets have some brands put in the bottom row at both side of the plane, such as Soaring Sky! Pretty Cure or Japanese band Back Number.
  • Japan Airlines' low cost long haul subsidiary Zipair Tokyo changed the livery with geometric design on the vertical stabilizer instead of the letter "Z" on the name, while the line on windows and the "Zipair" name still kept. The reason for the change is to avoid misunderstandings, as the letter has been used as a military symbol by the Russian Armed Forces during Russia's invasion of Ukraine.[10]
  • Vietnam Airlines' low cost subsidiary Pacific Airlines introduced a new logo after the split from the Jetstar brand, which consisted of 3 tailfins stacked each other in a asymmetric hexagon shape. The livery featured a portion of the logo on the tail section.

References
  1. Crispin Thurlow and Giorgia Aiello (2007), "National pride, global capital: a social semiotic analysis of transnational visual branding in the airline industry", Visual Communication, 6 (3): 305–344, doi:10.1177/1470357207081002, S2CID 145395587
  2. "Air India Unveils Its Stunning New Brand And Livery: What You Need To Know". Simple Flying. 2023-08-10. Retrieved 2023-08-20.
  3. "Resultados da Pesquisa de imagens do Google". www.google.com. Retrieved 2021-06-05.
  4. "Welcome to AEGEAN's neo era | Aegean Airlines".
  5. https://www.flyariana.com/Corp/history
  6. Newsroom, Hawaiian Airlines |. "Hawaiian Airlines Introduces New Corporate Image: New Livery and Logo Will Debut on Interisland Boeing 717 Fleet". Hawaiian Airlines | Newsroom. Retrieved 2019-09-16.
  7. R.I.P. British Airways' funky tailfins, BBC, 11 May 2001
  8. 'Unlucky' airline logo grounded, BBC, 21 February 2007
  9. Eiselin, Stefan (2021-11-16). "Brussels Airlines verpasst sich eine Auffrischung". aeroTELEGRAPH (in Swiss High German). Retrieved 2023-08-24.
  10. NEWS, KYODO. "Japanese airline ditches "Z" logo to avoid misunderstanding". Kyodo News+. Retrieved 2023-10-18.
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