Memphis Area Transit Authority

In December 1960, the stakeholders of the privately-owned Memphis Transit Co (MTC), successor to the Memphis Street Railway Co, voted to sell the system to the City of Memphis due to high operating losses.[4] The following month, the City issued bonds to complete the acquisition and purchase 40 new air-conditioned GM New Look buses for the newly formed Memphis Transit Authority (MTA).[5] The MTC continued to manage the system, but a board of commissioners was appointed by the City to set fares, fix routes, buy equipment, and make contracts.[5]

Over the next few years, MTA bought and sold buses to modernize its fleet. MTA continued to purchase buses from GM after finding demo Flxible New Look buses unsatisfactory due to issues with the air conditioning units.[6] Despite the fleet improvements and increased service, ridership began to decline.[7]

MATA was established by a city ordinance on May 13, 1975 to replace the MTA. The change increased the size of the board from three members to seven and gave the board the authority to hire a management firm to run the company. Purchasing power was transferred from the MTA purchasing department to a City purchasing agent.[8] This change was made in part because of poor publicity due to decisions made by MTA manager Tom Evans and city chief administrative officer Clay Huddleston.[9]

In 1981, MATA suffered from insufficient operating funds due to the ending of financial subsidies and insufficient city funding. To make ends meet, MATA cut service and raised fares in September 1981 and again in April 1982.[10][11] At the end of the year, MATA restored Sunday service and started an advertising campaign to restore its public image.[12]

In 1983, MATA started operating MAN articulated buses to reduce personnel costs on busy routes.[13]

In 2004, MATA began shifting to a hybrid fleet.[14]

Development for the Memphis 3.0 Transit Vision started in 2017,[15] in association with the Memphis 3.0 Comprehensive Plan. The process was split into three phases which surveyed the existing conditions of the network and city, contrasted the different options for transit networks, and created a draft recommended network for stakeholder feedback. The final report was completed in March 2019.[16] It included both a short-term recommended network to be implemented in 2022 as well as a long-term network to be implemented by 2040.

In 2019, the U.S. DOT awarded MATA a $12 million grant to fund the design and construction of the Memphis Innovation Corridor. The final design consisted of an eight-mile BRT line running from downtown to the University of Memphis and using battery-electric buses. MATA received another $76 million in 2022 for purchasing the BRT busses and constructing maintenance and charging stations for them. [17][18][19]

As of August 2023, MATA operates 23 fixed-route bus routes. On MATA's system map, bus routes are organized into three categories based on rush hour frequency: high frequency routes have 30-minute weekday frequency, medium frequency routes have 60-minute weekday frequency, and low frequency routes have greater than 60-minute weekday frequency.[20]

MATA also operates shuttle service between downtown and Liberty Park for the Southern Heritage Classic.[21]

In the past, MATA's roster included AM General 40 ft. buses, RTS buses from GM, TMC and NovaBus, Neoplan articulated buses, and NovaBus LFS buses. The RTS was MATA's preferred fleet of choice, having been used in its lineup from February 1980 until its retirement in April 2010, when the six remaining 1994 NovaBus versions were replaced with the Gillig Advantage Hybrids.

Today, MATA fixed-route fleet consists of 122[22] Gillig Advantage Low Floor buses. These buses can hold 40 people seated[23] and are equipped with bike racks, Wi-Fi, and a wheelchair ramp.

Initially opened in 1993, the Main Street Trolley Line uses classic streetcars on a system that has grown to three routes: one along the riverfront, another serving Main Street in the heart of downtown Memphis, and an extension on Madison Avenue. The Madison Avenue line opened in 2004,[24] as the initial stage of a light rail system that would connect downtown Memphis with the Memphis International Airport and eventually to regional transit service beyond the MATA service boundaries.

Service was replaced by buses after two trolleys caught fire in late 2013 and early 2014. After nearly four years, the Main Street Trolley Line was reinstated in 2018.[25][26]

Currently, MATA offers trolley line services seven days a week. The Main Street Line operates trolleys with 12-minute headways throughout the day. The Riverfront Line and Madison Line operate buses with 40-minute and 30-minute headways respectively.[27]

MATA has 5 operable trolleys, but only 4 are operated at a time.[22]

MATAplus van

MATAplus is a shared ride paratransit service designed to meet the transportation needs of persons with disabilities in the Memphis service area. The service covers the same area as the MATA bus system and operate during the same days and hours as the fixed-route bus system in the same area. The service area extends three-fourths (3/4) of a mile beyond the fixed-routes, which means that anywhere beyond the area mentioned can not qualify for MATAplus services.[28] Two types of services are offered through MATAplus: Advance/Demand Response, which allows riders to book reservations in advance, and a subscription service that allows riders to use the service to take them to their destination and back.

A Ready! van servicing zone 2

Groove On-Demand is an on-demand service launched in February 2021. It is the successor to MATA and the Memphis Medical District Collaborative (MMDC)'s Route 500 commuter bus. The current service also includes the Downtown Memphis Commission as a major supporter. Groove serves Downtown, the Medical District, New Chicago, and President's Island. Groove operates using software from Via Transportation.[29][30][31]

Ready! by MATA is an on-demand service launched in August 2021. It is a one-year pilot program that was implemented as a part of Transit Vision. Ready! serves three zones. Zone 1 covers the neighborhoods of Boxtown, Westwood, and Whitehaven. Zone 2 consists of Northaven and Frayser. Zone 3 in mostly in Cordova. Reservations works similarly to ride hailing services, but payments can be made through the GO901 app or in-person with cash. Fares are the same as fixed route buses. Ready! operates Monday-Saturday, 6am-7pm.[32][33][34]

MATA owns two facilities at which it maintains its buses, trolleys, and other road vehicles. The Trolley Operations and Maintenance facility is located at 547 North Main Street. The road vehicle maintenance facility is located at 1370 Levee Road. The facility was opened in 1981 and is located on top of an old garbage dump.[43]