Mercedes-Benz India

Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Mercedes-Benz Group founded in 1994, with headquarters in Pune, Maharashtra, India.

Mercedes-Benz India Pvt Ltd
TypeSubsidiary
IndustryAutomotive
Founded1994 (1994) [1]
HeadquartersPune, Maharashtra, India
Key people
Santosh Iyer
ProductsLuxury Vehicles
Production output
Increase 18,211 units (2019)
RevenueIncrease₹10,450 crore (US$1.3 billion) (2023) [2]
Increase ₹884 crore (US$110 million) (2023)
ParentMercedes-Benz Group
Websitemercedes-benz.co.in

History

Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler.[3] Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. In 2022, Daimler split into two separate entities, one focusing on passenger vehicles under the newly formed Mercedes-Benz Group moniker and the other on commercial vehicles as Daimler Trucks.[4]

Manufacturing Facilities

Mercedes-Benz started assembly and manufacturing in India in 1994.[5]

Spread over 100 acres in the city of Chakan, Maharashtra,[6] this plant was set up in 2009.

The company locally assembles 14 cars including series cars A-Class Limousine, New C-Class, E-Class Long Wheelbase, S-Class, Mercedes Maybach S 580 limousine and luxury SUVs such as GLA, GLC, GLC Coupé, GLE and GLS.[7] In 2020, Mercedes-Benz pioneered local manufacturing of high-performance AMG vehicles and produces three AMG models: the AMG GLC 43 4MATIC Coupe, the AMG A 35 4MATIC+ saloon, AMG GLA 35 4MATIC+ SUV.[8] Mercedes-Benz India's Completely Built imported (CBU) portfolio includes the GLB, EQB, EQC, GLS Maybach, MG G 63 SUVs. and AMG E 53 Cabriolet.

In 2022, India became the first market for Mercedes-Benz outside of Germany to locally manufacture the flagship luxury EV- the EQS 580.  [9]

Retail of the Future

Mercedes-Benz India launched Retail of the Future in 2021. This is a direct to customer sales model. Under this model, Mercedes Benz sells cars directly to buyers, ensuring transparent pricing and best deal, and has taken charge of all the inventory, reducing the interest burden on dealers and taking away incidental or handling charges from the system.[10]

Electrification

Mercedes-Benz India introduced the first luxury EV, EQC in 2020. In 2022, the company launched EQS 580, the first 'Made in India' luxury electric car.[11] India became the first market for Mercedes-Benz outside of Germany to locally manufacture the flagship luxury EV. With an ARAI-certified range of 857 km, the EQS 580 4Matic has the highest range of any EV currently on sale in India.[12] Mercedes-Benz launched its fourth electric vehicle for India, the EQB with a 7-seat layout.[13]

As of 2022, Mercedes-Benz India has set up 35 Ultra-Fast Chargers across the country. Its EV customers can avail themselves of complimentary charging for the first year of car ownership.[14]

Mercedes-Benz has planned to install more than 100 units of 22 kW AC chargers, over 20 units of 60 kW DC fast chargers, and more than 20 units of 180 kW rapid EV charging points.[15]

MercedesTrophy

The Mercedes Trophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the Mercedes Trophy World Final in Stuttgart (Germany). In India, 21 editions have taken place so far with over 20,000 amateur golfers taking part from across the country and two winning the 2022 World Finals.

Mercedes-Benz Research and Development India

Mercedes-Benz Research and Development India (MBRDI) is the largest research and development centre for Mercedes-Benz Group AG outside of Germany. Established in 1996 in Bengaluru and Pune, MBRDI plays a prominent role in the development of new technologies like connected, autonomous, and electric in the mobility world. The company currently employs over 6,000 professionals in the field of engineering, digitalisation, testing and simulation, and data science.[16]

Sales and Service Network
A Mercedes-Benz Dealership in Kochi

Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities with over 120 touchpoints.[17]

Pre-Owned Cars

Mercedes-Benz launched its new used car brand, Mercedes-Benz Certified[18] in India in December 2014 by the simultaneous inauguration of 12 new Mercedes-Benz Certified outlets across India.

In 2021, Mercedes-Benz India launched a new used car online platform called Mercedes-Benz Marketplace.[19] The new marketplace works on the principle of 'direct customer to customer' selling. Customers looking to sell or buy a pre-owned Mercedes-Benz car can visit the platform to avail services provided by the company.

Sales Performance

Mercedes-Benz India recorded its highest ever sales in a calendar year in 2022. Retaining the No.1 spot for the eighth consecutive year since 2015, the company delivered 15,822 new cars to customers, marking a year-on-year growth of 41%.[20]

Models
AMG E 53 Cabriolet

Models

Competition

References
  1. "A quarter of a century "Made in India": Mercedes-Benz celebrates 25 years production in India".
  2. "Mercedes Benz India Zips Pasts 10K crore revenue in FY 23".
  3. "Daimler-Benz announces purchase of Chrysler Corp". HISTORY. Retrieved 29 November 2021.
  4. "Carscoops".
  5. "A Quarter of a Century Made in India - Mercedes Benz Celebrates".
  6. Overdrive (11 June 2009). "Mercedes-Benz India starts phase II production in Chakan". Firstpost.
  7. Singh, S. Ronendra (30 September 2022). "Mercedes-Benz launches 'Made in India' EQS 580 electric car at ₹1.55 crore". www.thehindubusinessline.com. Retrieved 7 February 2023.
  8. "Mercedes-Benz begins local production of AMG model in India". The Times of India. 20 October 2020. ISSN 0971-8257. Retrieved 7 February 2023.
  9. www.ETAuto.com. "Mercedes Benz Pune Plant: India becomes the first base for Mercedes Benz to assemble EVs outside Germany, Auto News, ET Auto". ETAuto.com. Retrieved 7 February 2023.
  10. Thakkar, Ketan; Shyam, Ashutosh R. "Mercedes Benz generates $100 million order in October under the new retail model". The Economic Times. Retrieved 10 April 2022.
  11. "Mercedes launches EQS 580, first 'Made in India' luxury electric car". Hindustan Times. 1 October 2022. Retrieved 7 February 2023.
  12. "Mercedes-Benz EQS 580 with 857km range launched at Rs 1.55 crore". Autocar India. Retrieved 7 February 2023.
  13. "Mercedes Benz EQB launched in India at Rs 74.50 lakh". Financialexpress. Retrieved 7 February 2023.
  14. www.ETAuto.com. "Mercedes-Benz India to launch 10 new products in 2023 starting with AMG E53 Cabriolet priced at INR 1.30 cr, Auto News, ET Auto". ETAuto.com. Retrieved 7 February 2023.
  15. "Mercedes-Benz to build EV fast-charging network across India". CarWale. 27 August 2022. Retrieved 7 February 2023.
  16. "Mercedes-Benz R&D India hosts third Safe Roads India Summit in Bengaluru". Autocar Professional. Retrieved 10 February 2023.
  17. www.ETAuto.com. "Mercedes Benz India: Mercedes Benz delivers over 200 cars in Mumbai and Gujarat in Navratri period, Auto News, ET Auto". ETAuto.com. Retrieved 7 February 2023.
  18. "Driving in fast lane: Mercedes-Benz India launches new brand for old cars". The Economic Times. Retrieved 10 April 2022.
  19. Bharadwaj, Punith (13 August 2021). "Mercedes-Benz India Launches Used Cars Marketplace: Direct To Customer Buy & Sell Of Pre-Owned Cars". www.drivespark.com. Retrieved 10 April 2022.
  20. www.ETAuto.com. "Mercedes-Benz India to launch 10 new products in 2023 starting with AMG E53 Cabriolet priced at INR 1.30 cr, Auto News, ET Auto". ETAuto.com. Retrieved 7 February 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.