PBSC Urban Solutions

PBSC Urban Solutions, formerly the Public Bike System Company, is an international bicycle-sharing system equipment vendor with their headquarters based in Longueuil, Quebec. The company develops bicycle-sharing systems, equipment, parts, and software, and sells its products to cities in Canada, the United States, the United Kingdom, Spain, Brazil and more.[1][2][3] The company has sold about 100,000 bikes and 9,000 stations to 45 cities.[4][5][6]

PBSC Urban Solutions Inc.
Formerly
  • Public Bike System Company
  • (Société de Vélo en Libre-Service)
TypePrivate
IndustryBicycle-sharing systems
Founded
FounderSociété en commandite Stationnement de Montréal (SCSM)
Headquarters,
Canada
Area served
Worldwide
BrandsIconic, Boost, Fit, E-Fit
Owner
  • Lyft, Inc. (2022–present)
Websitepbsc.com
Footnotes / references

    Public Bike System Company (PBSC) was initially created by the City of Montreal[7][8] to supply and operate its public bike share system under the brand Bixi (later becoming Bixi Montréal), which was introduced in 2009.[9] The name 'Bixi' is a portmanteau of 'bicycle' and 'taxi'. Starting in 2010, PBSC began to export the Bixi brand of bike-share systems to various other cities.

    Bruno Rodi purchased the international division in April 2014 and renamed the company to PBSC Urban Solutions.[10][11] (Montreal's on-the-ground Bixi bike-share operations were not included in the sale, and were reorganized under the Bixi Montréal name.) In 2015, he sold the majority share to Luc Sabbatini, who became CEO.[10] Since then, PBSC Urban Solutions has extended its activity into additional cities. As of 2022, PBSC bikes and e-bikes can be found in 45 cities around the world, including Barcelona, New York, Aspen, Dubai, Toronto, Madrid, London, Detroit, São Paulo, Buenos Aires, just to name a few.

    On May 17, 2022, Lyft, Inc. acquired PBSC Urban Solutions for $160 million.[12]

    History

    In 2007, the city of Montreal published the "Reinvent Montreal" transportation plan, which featured a bike sharing system as a method of reducing automobile dependence. To design and operate the new system, the city created the Public Bike System Company (PBSC). This was a private non-profit company overseen by Stationnement de Montréal (the Montreal parking authority).[13]

    After the 2008 implementation of the system in Montreal, solutions like Bixi began expanding around the world. PBSC's systems are now found across North America, Latin America, Europe and more.

    In May 2009, the system began operation in Montreal, with 3000 bicycles and 300 stations.[14] After several expansions and the integration of electric bikes, in 2021 the Montreal system has 9,092 bikes and e-bikes and 750 stations.[15][16]

    From June to September 2009, the system was introduced in a pilot study in Ottawa/Gatineau.[17] This was followed by operations in Melbourne, Australia from May 2010,[18] Minneapolis (MN), in June 2010,[19] and London in July 2010.[20] PBSC launched on the Washington State University campus in August 2010, in Washington, D.C. & Arlington under the name "Capital Bikeshare" in September 2010.

    In 2011, PBSC implemented a bike-sharing system in Boston under the name "Hubway" and in Toronto, under the name "Bike Share Toronto".[21]

    In 2012, the company expanded to Chattanooga, USA.[22]

    In 2013, the company continues its expansion in the United States by implementing systems in Chicago,[23] New York and Aspen.[24]

    In 2014, PBSC Urban Solutions expands its activities to Guadalajara, Mexico where it deploys 1,276 bikes and 122 stations. As of 2021, the city has 3,200 bikes and 305 stations.[25]

    On January 20, 2014, the company filed for bankruptcy in Montreal, citing $46 million in debt. Part of the issue in the bankruptcy was that Chicago and New York were withholding $5 million in payments because of software issues with the docking stations.[26][27] Over the course of 2014, Bruno Rodi purchased the international division of Bixi and renamed it to PBSC Urban Solutions. Luc Sabbatini became CEO of the company in January 2015.[28]

    In 2015, the company announced that it was making a $2 million investment in Research & Development.[29] That same year, PBSC rolled out its solutions in Toluca, Mexico[30] and announced the expansion of its existing networks in London, Chicago,[31] Washington[32] and Guadalajara.

    In 2016, PBSC Urban Solutions added a new pedal-assist electric bike to its potfolio, and rebranded two of its existing bikes. That same year, the company implemented its solution in Kona, U.S. and expanded in Toronto,[33] Chicago, Washington and Aspen.

    In 2017, the company deployed its first system in Brazil in the city of Recife, which consisted of 800 bikes and 80 stations. The company also rolled out its systems in Detroit,[34] Louisville,[35] Tucson[36] & Honolulu[37] in the United States, and Aruba in the Caribbean.

    In 2018, the company announced a second R&D investment of more than $5 million. New systems were launched in Valence,[38] France and Nicosia, Cyprus' capital. Thanks to its partnership with Tembici and Itaú Unibanco operators, PBSC expanded its network in Brazil with the deployment of 9,000 bikes in several cities:[39] Rio de Janeiro, São Paulo,[40] Porto Alegre, Vila Velha and Salvador.

    In 2019, PBSC Urban Solutions was awarded a 7,000 bike contract in Barcelona, 1,000 of them being electric assisted bikes.[41][42] The same year the company expanded to Monaco,[43] Buenos Aires in Argentina, and Santiago in Chile.[44] It also extended some of its existing systems, including BIXI in Montreal, We-Cycle in Aspen and Libélo in Valence.[45]

    In 2020, PBSC entered the Middle East with the launch of Careem Bike, a fully electric system, in Dubai.[46] In the same year, it also implemented its solution in San Sebastian, Spain.

    In 2021, PBSC broadened its activities in several cities around the world: Abu Dhabi in the United Arab Emirates, Clermont-Ferrand in France,[47] Sibiu in Romania,[48] Quebec City in Canada[49] and in Brasilia, the capital of Brazil.[50]

    In 2022, the company reached new territories in Colombia and Romania, rolling out its solutions in the cities of Pittsburgh,[51] Bogota,[52][53] Dej, and Sibiu.[54] It also expanded some of its existing networks, including BIXI in Montreal, Careem Bike in Dubai,[55] Santander Cycles in London,[56] Bike Share Toronto in Toronto, Biki in Honolulu, àVélo in Québec City, Bike Itau in São Paulo, and Libélo in Valence.

    On April 19, 2022, Lyft announced that it had reached an agreement to acquire PBSC.[57] The transaction closed on May 17, 2022.

    In 2023, PBSC Urban Solutions launched bicimad, a fully electric system in Madrid, Spain, and Biki in Valladolid, Spain.

    Original developers

    • 8D Technologies developed the technological platform behind the Bixi system, including the wireless bike station terminals, the RFID bike dock technology and the software systems. The system runs on a combination of solar energy and grid charged batteries. 8D also created the Spotcycle bike-share smartphone app that locates and shows the status of bike stations close to the users.[58][59][60][61]
    • Michel Dallaire designed the physical components.[62][63][64]
    • Robotics Design designed the bike docks and the locking system.[65]
    • Cycles Devinci manufactures PBSC's bikes in the Saguenay-Lac-Saint-Jean region of Quebec.[66]
    • Michel Gourdeau suggested the name Bixi, a portmanteau of bicycle and taxi, which was selected by a majority of the people who participated in a contest organized by the city of Montreal.[67][68]

    Current systems

    The cities that currently use PBSC bike-share systems are listed below:[69]

    City Country Launch date System name Stations Bikes
    Abu Dhabi  UAE 2021
    Aruba  Aruba 2017 Green Bike Aruba 8 100
    Aspen/Basalt, Colorado  United States 2013 WE-cycle 82 430
    Barcelona  Spain 2019 Bicing 519 7,000
    Boston, Massachusetts  United States 2011 Bluebikes 158 1,461
    Bogota  Colombia 2022 Tembici 300 3,300
    Brasilia  Brazil 2021 Tembici 70 500
    Buenos Aires  Argentina 2019 Ecobici 400 4,400
    Chattanooga, Tennessee  United States 2012 Bike Chattanooga 43 458
    Chicago, Illinois  United States 2013 Divvy 619 6,387
    Clermont-Ferrand  France 2021 C.vélo 57 680
    Columbus, Ohio  United States 2013 CoGo 70 614
    Curitiba  Brazil 2023 Tembici 50 500
    Dej  Romania 2023 Dej velo city 16 221
    Detroit, Michigan  United States 2017 MoGo 75 621
    Dubai  United Arab Emirates 2020 Careem Bike 175 1,750
    Guadalajara  Mexico 2014 MiBici 305 3,200
    Honolulu, Hawaii[70]  United States 2017 Biki 136 1,288
    Kona, Hawaii  United States 2016 Hawaii Island Bikeshare 11 104
    La Coruña  Spain 2022 bicicoruña 55 606
    London  United Kingdom 2010 Santander Cycles 839 13,850
    Louisville, Kentucky  United States 2017 LouVelo 39 321
    Madrid  Spain 2023 bicimad 600 7,500
    Monaco  Monaco 2019 MonaBike 43 400
    Montreal, Quebec  Canada 2009 Bixi Montréal 865 10,079
    New York, New York  United States 2013 Citi Bike 458 7,000
    Nicosia  Northern Cyprus 2018 Velespeed 43 410
    Nordelta  Argentina 2022 Tembici 20 200
    Pittsburgh  United States 2022 POGOH 60 583
    Porto Alegre  Brazil 2018 Bike Itaú 41 410
    Quebec City, Quebec  Canada 2021 àVélo 74 780
    Recife  Brazil 2017 Bike Itaú 80 800
    Rio de Janeiro  Brazil 2018 Bike Itaú 260 3,100
    Salvador  Brazil 2018 Bike Itaú 50 400
    San Sebastian  Spain 2011 Dbizi 46 461
    Sântana  Romania 2022 velo Sântana 8 90
    Santiago  Chile 2019 Bike Santiago 350 3,901
    São Paulo  Brazil 2018 Bike Itaú 260 3,100
    Sibiu  Romania 2022 Sibiu Bike City 49 540
    Toronto, Ontario  Canada 2011 Bike Share Toronto 625 6,852
    Tucson, Arizona  United States 2017 Tugo 41 330
    Valence  France 2018 Libélo 45 306
    Valladolid  Spain 2023 Biki 97 1,678
    Washington, D.C.  United States 2010 Capital BikeShare 395 5,932

    Equipment

    An e-bike dock in Aspen, CO powered by a Skyhook Solar Station.https://www.tbalcom.com/

    A complete station is made up of a payment kiosk, bikes, and bike docks (where the bikes are locked). A station can be installed and configured in about half an hour; no excavation is required beforehand. Ordinary stations use solar power during the day and a rechargeable battery at night. Stations which can charge e-bikes, however, must be connected to an electrical power source.

    In 2021, the We-Cycle in Aspen, Colorado began a pilot program with Skyhook Solar, utilizing solar charging stations to power e-bike docks and charge e-bikes. The program has been a success and We-Cycle has added Skyhook Solar Stations to several of its e-bike docks throughout the Roaring Fork Valley. [71]

    Bike docks

    Bike docks hold and lock the bikes when they are not in use. Each dock includes a button which can be used to notify staff if a bicycle is defective. There are different types of stations:

    A Bike Share Toronto kiosk and station in Toronto.
    • The electric stations which are powered by the electrical network and range from 100 V to 240 V.
    • The solar stations which are modular and self-sufficient in energy.

    Payment kiosks

    PBSC's payment kiosks are touchscreen-operated; most of them accept credit cards for short-term rentals. Users can unlock bikes using a numeric one-time PIN number generated by the payment kiosk or an app. Long-term subscribers also have the option to unlock a bike using a subscriber key, which works using contactless RFID ("tap") technology.

    Santander Cycles station in London

    Bikes

    The bicycles are utility bicycles; they have a unisex step-through frame with an upright seating position. They are equipped with grip-shifter-operated internally-geared hubs, drum brakes, mudguards/fenders, chain guard, generator lights, and a front rack.

    The one-piece aluminum frame and handlebars conceal cables and fasteners, in an effort to protect them from vandalism and inclement weather. The tires are designed to be puncture-resistant and are filled with nitrogen to maintain proper inflation pressure longer.[72] Twin LED rear lights are integrated into the robust frame, which weighs approximately 18 kg. The bikes were designed by Michel Dallaire; they are built in the Saguenay, Quebec region by Cycles Devinci.

    Bicing bike in Barcelona

    Four bike models are available. These include:[73]

    • The "ICONIC". This is PBSC's original bike model. It has 26" wheels, and is heavy but sturdy.
    • The "FIT". This is a newer model. It is lighter-weight and has 24" wheels.
    • The "BOOST". This is PBSC's original e-bike. The battery lasts for up to 60 km (37 mi) between charges.
    • The "E-FIT". This is a newer e-bike. The battery lasts for up to 70 km (43 mi) between charges.

    The "BOOST" and the "E-FIT" each include a 250 watt motor.

    Each bike is also equipped with PBSC's patented anti-theft locking device.[74] It can charge e-bikes batteries and communicate data in real-time to the control center.

    Multimodal solution

    The multimodal solution is a technology designed to dock and charge various vehicles (bikes, e-scooters, e-bikes) at a single station, by installing PBSC's patented locking device on the vehicles.[75]


    Technologies

    PBSC mobile app

    The official PBSC bicycle-rental app is now called "PBSC"; it was formerly called "CycleFinder".[76][77] It can be used to unlock bikes (with the QR code), find nearby stations, find available bikes or empty docks, find a route to a destination, and more, all in real time.[78]

    The app can be customized to each city's operators.[79][80]

    Transit App

    PBSC Urban Solutions also has a partnership with "Transit App";[81] this app can also be used to find stations and unlock bikes.[82]

    Comet

    Comet is a software program developed by PBSC. The control center allows operators to manage in real-time the system as it is connected to every station and bike. The software shares data about the system's bikes and stations status (need for maintenance, station current capacity), location of bikes, user profile (regular or occasional users).[83]

    2014 bankruptcy

    In 2013, PBSC began having financial problems; the company filed for bankruptcy in early 2014.[84][85] In January 2014, Bixi filed for bankruptcy in Montreal, citing $46 million in debt. Part of the issue in the bankruptcy was that Chicago and New York were withholding $5 million in payments because of software issues with the docking stations.[26] In February 2014, the city of Montreal bought all Bixi assets, with the intention of selling the international division of the bankrupt company.[86] On April 9, 2014, Bruno Rodi, a Quebec businessman, bought Bixi's international division for $4 million[87] and renamed it PBSC Urban Solutions.[88][89]

    Operational difficulties

    Several cities experienced hurdles in implementing Bixi systems.

    A trial implementation in Ottawa and Gatineau took place in the summer of 2009, with 50 bikes and four stations available until September 2009. While the trial was successful, they did not return in 2010 since no company wanted to manage the project as the National Capital Commission wanted the contractor to buy the bicycles and locking stations.[90] The project was revived, however, and 100 bikes and 10 stations were launched in spring 2011.[91]

    Bixi's franchise in central Boston includes the right to negotiate to expand the system to neighboring municipalities. Central Boston will be served by a network that includes 2,500 bikes, and 290 stations with 3,750 docking spaces, with the potential to expand to a 5,000-bike system. The system was delayed, partly because of a lack of funding, but launched in Spring 2011 with 610 bikes and 61 stations.[92] It has since grown into the neighboring communities of Brookline, Cambridge and Somerville. They had initially planned to set up a Bixi system directly, but now are using Alta Bicycle Share, of Portland, Oregon, to set it up.[91] Alta Bicycle Share uses the same bicycles and stations that are used in Bixi through the Public Bike System Company.[93]

    The Bixi system in Montreal experienced some initial difficulties less than two months after its introduction in 2009, with damage and vandalism to some of the bikes. The newspaper La Presse reported on July 5, 2009, that one in five bikes had been damaged and 15% of bike racks are defective. Stationnement de Montréal communications director Michel Philibert stated the organization plans to reinforce racks and is testing prototype designs.[94] Designer Michel Dallaire stated it never occurred to him that people would try to break the stations to steal bikes. [63] There have since been no significant damage or vandalism issues reported in any of the installations of Bixi.

    In 2012 a legal dispute over software from 8D Technologies led to implementation delays for Chattanooga, New York and San Francisco.[95]

    In 2013 it was reported that the Toronto Bixi system was facing financial troubles and would be operated by Toronto Parking Authority in 2014 under a different name. The system had only paid back $600,000 of its $4,500,000 start up loan.[96] The unexpectedly rapid expansion of export business created cash flow problems for the parent company, PBSC Urban Solutions, which attempted to sell its international operations in June.[97]

    Effects

    A study published in the American Journal of Public Health reports observing:[98]

    a greater likelihood of cycling for those exposed to the public bicycle-share program after the second season of implementation (odds ratio = 2.86; 95% confidence interval = 1.85, 4.42) after we controlled for weather, built environment, and individual variables.

    In 2021, a study by Colorado State University in the United-States reported that the usage of bike share systems resulted in a calculated reduction of 4.7 premature deaths, 737 DALYS (disability-adjusted life years) and 36 million dollars (USD) in health economic impacts across the country annually.[99]

    See also

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