Styr & Ställ

Styr & ställ is a public bicycle rental program in Gothenburg, Sweden. It was launched on 10 August 2010[1] and is used by both tourists and citizens of Gothenburg. Anyone with a subscription can rent one of the 1,000 bikes, from one of the 60 stations located around the city.[2]

Bikes parked in one of the systems stations at Linnéplatsen.
Parked bicycle.

History

2010

The system was launched on 10 August and consisted of 600 bikes and 50 stations. The price for a season ticket was 100 kronor (€11.41 as of October 2013), and 10 kronor for a three-day subscription.

2011

The season lasted from 1 April to 31 October and the number of bikes increased to 700. The price for a season ticket was 250 kronor. From 1 April to 30 June, 1,087 people started a season subscription and 6,960 three-day cards were sold.[1]

2012

Over the year, there were over 202,000 leases and 18,000 subscribers,[3] and the number of leases since the launch in 2010 passed 500,000.[4]

2013

The season has been extended and reaches from 1 March to 30 November. The price for a season subscription has been reduced to 125 kronor, the number of bikes has increased to 1,000 and the number of stations to 60.[2]

2014

In 2014, the season has been extended from 1 March to 31 December. The price for a season subscription has been further reduced to 75 kronor, while the number of bikes and stations remains constant.[2]

Usage statistics
Year subscribers trips reference
2011 22,840 180,500 [5]
2012 18,030 201,200 [5]
2013 24,640 420,500 [5]
2014 28,000 668,000 [6]

Sources

Notes
  1. Cecilia Bäcklund (9 July 2011). "Succé för Styr och ställ". Göteborgs-Posten (in Swedish).
  2. "Allt du behöver veta om Styr & Ställ" (in Swedish). Styr & Ställ. Retrieved 2 March 2013.
  3. "Styr & Ställ går mot ny vår". Metro Göteborg (in Swedish). 27 February 2013. p. 19.
  4. "Styr & Ställ - a success! 500 000 trips since the launch". Styr & ställ. Retrieved 5 March 2013.
  5. "Cykelåret 2013" (PDF). Göteborgs Stad Trafikkontoret. Retrieved 25 April 2014.
  6. "Cykelåret 2014" (PDF). Göteborgs Stad Trafikkontoret. Retrieved 13 February 2017.
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