Axa

Despite being written by the company in upper case, "AXA" is not an acronym. It was chosen because its name can be pronounced easily by people who speak any language. After acquiring the Drouot Group in 1982, chairman and CEO Claude Bébéar hired an outside consultant to conduct a computer-aided search for a new name. Bébéar wanted a short and snappy name to convey vitality and could be pronounced the same way in every language, consistent with the group's desire for an international presence. Initially, "Elan" was the top choice, but Canadian executives balked because "elan" is the French word for a moose or elk. In 1985, Bébéar chose the name Axa.[18]

Axa Group global locations

Axa trades in the United Kingdom as Axa UK, with subsidiaries including Axa Insurance, Axa Wealth and Axa Health. AXA PPP International was the trading name for AXA PPP healthcare's international health insurance division, which was later rebranded as AXA - Global Healthcare on 1 January 2017. The company bought the online insurer Swiftcover, notorious for its controversial Iggy Pop TV advertising campaign which was subsequently banned,[19] and fund manager Architas. In January 2007 Axa was reorganised into "strategic business units" aimed at competing within their specific markets.

In September 2013, Axa Wealth was fined £1.8 million by the FCA for failing to ensure it gave suitable investment advice to its customers. The regulator says it found "serious defects" in the way Axa advisers in Clydesdale Bank, Yorkshire Bank and the West Bromwich Building Society advised customers on investments.[20]

In 2018, they became the 'Official Global Insurance' partner of Premier League team Liverpool F.C. and in 2019, began sponsoring the training kits of the team.[21] In 2020, the partnership was cemented further, when they purchased the naming rights to the club's newly built training centre, which became officially known as 'The AXA Training Centre.'[22]

Axa Sun Life was created following the merger between Axa Equity & Law and Sun Life Assurance Society. In 2006 Winterthur Life in the UK was absorbed although Axa continues to use the Winterthur brand for high-net-worth wealth management business.

The business units are:[23]

• Axa Wealth – This includes Axa and Winterthur's bonds and individual pensions, Axa Distribution Services which offer the Elevate wrap platform and Architas.
• Corporate Business – Axa and Winterthur's group pensions. Axa intends to create a market-leading group pension proposition using Winterthur's 'Embassy' IT platform.
• Protection – This business aims to market Axa's Protection Account as Axa continues to build on its presence in this area with the intention of becoming a leading protection provider.
• Traditional Business – Concentrating on policies that are still in force but no longer actively marketed.
• SunLife[24] – This business focuses solely on selling protection & savings products directly to those in the UK.
• Bancassurance – This business is responsible for an advisory and sales force that sell Axa's products and propositions.

Axa sold Axa Sun Life Holdings to Resolution Limited in the autumn of 2010,[25] whilst retaining Axa Wealth (including Architas and the Elevate wrap platform), SunLife and Bancassurance business units. Closure of the Bancassurance arm was announced in April 2013.[26] In 2016, Axa Wealth was sold to the Phoenix Group.[27]

AXA Health sells private medical insurance in the UK and was known as AXA PPP Healthcare until 2020.[28] It was previously the London Association for Hospital Services, set up in 1938 as a private healthcare scheme for people of middle income in London.[29][30] It was incorporated in 1940 with assistance from the British Medical Association, the King's Fund, and the medical royal colleges.[31]

Guardian Royal Exchange Assurance bought it in 1998 for £435 million; a year later it was bought by Sun Life & Provincial Holdings, an Axa subsidiary.[32]

Axa - Global Healthcare has previously been known as Axa PPP International, Axa Global Protect or Axa Healthcare Management. In 2017, the subsidiary Axa - Global Healthcare became an independent Managing General Agent, selling and administering international health insurance products. While Axa Health provides insurance across the UK, Axa - Global Healthcare caters to those needing health insurance around the world.[33]

In 2018, Axa - Global Healthcare launched a Virtual Doctor service for its customers with outpatient cover and in 2020 offered it across all plans.[34] Provided by Teladoc Health, it offers anytime access to medical advice by phone or video by doctors located around the world who speak more than 15 languages and is targeted at expatriates.[35]

Axa established a presence in Ireland in 1999 when it bought British-based Guardian Royal Exchange,[36] which had previously acquired PMPA.[37] PMPA, Private Motorists Protection Association,[38] was at the time one of Ireland's biggest insurance companies. It is the third-largest general insurer in the Republic of Ireland.[37]

In August 2023, it was announced Axa had acquired the Little Island, Cork-headquartered health insurance company, Laya Healthcare for €650 million.[39]

Axa Canada marketed insurance in Quebec, Ontario, Western Canada and Atlantic Canada. In 2009 it had a total of approximately 2300 employees and 4000 brokers and advisors. The head office was in Montreal, Quebec. In 2011 it was sold to Intact Financial Corp. for C$2.6 billion.[40]

The American arm of Axa is Axa Financial, Inc., which is known mainly through its subsidiaries such as Axa Advisors, Axa Network, MONY (formerly Mutual of New York), US Financial Life, and AllianceBernstein.[41] The Equitable was acquired in 1991; the Mutual Life Insurance Company of New York (MONY) was acquired in 2004.[42][43]

On 15 December 2006, Axa Advisors entered into agreements with LPL (Linsco Private Ledger), the country's largest independent broker-dealer. LPL agreed to provide brokerage, clearing and custody services on a fully disclosed basis. The terms of the agreements are five years, subject to additional 24-month extensions. Services began in August 2007.

Axa's US operations are incorporated in Delaware.[44]

In 2018, Axa spun off most of its US operations in an initial public offering. the resulting company was Equitable Holdings.

Axa is present in Gulf Cooperation Council (GCC) countries as Axa Insurance (Gulf) B.S.C.

Present in the region for more than 60 years, Axa is the largest insurer in the GCC with branches across Bahrain, Oman, UAE and Turkey. In Saudi Arabia, Axa is known as Axa Cooperative Insurance. It offers insurance for individuals and businesses with Health, Motor, Home, Travel, Personal and Group Accident, Fire, Engineering, Life and various other products.[45]

Axa is present in Lebanon as Axa Middle East. In 2000, Axa Group acquired 51% of SLF's capital and the Nasnas & Hanemoglou's Group the remaining 49% to start operations in the Middle East.

Axa also started operations in Egypt in the year 2015.[46]

However, in 2021, after Gulf Insurance Group (GIG) completed the acquisition of AXA's holdings in the Gulf region, it rebranded as GIG in the Middle East.[47]

In July 2008, Axa acquired ING Insurance Mexico, offering essentially the same services that ING offered. Axa then sued an ING Group subsidiary over alleged misrepresentations in the $1.5 billion sale stating it suffered "tens (if not hundreds) of millions of dollars in damages."[48]

In 1995 the Axa Group purchased a 51 per cent controlling interest in the Australian life insurer, National Mutual Life Association of Australia for NF4 billion, that was claimed at the time to contribute about 15 percent of the Axa Group's worldwide insurance-premium income.[49] In 2011, [AMP Limited] and Axa SA agreed to acquire Axa Asia pacific, merging Australian operations under the AMP brand.[50]

In April 2016 Axa unveiled a partnership with Lloyd's of London insurer Chaucer Holdings to enter the growing market of speciality insurance in Africa. Axa Africa Specialty Risks helps to mitigate risks through its coverholder, Chaucer Syndicate 1084 and Axa Africa Specialty Risks 6130. Axa ASR focuses on specialty and corporate lines, with coverage and an on-the-ground presence across Africa. Axa and Lloyd's both have excellent international financial strength ratings (AA- by Fitch and A+ by Standard & Poor's). The lines of business include: Political Risk, Political Violence and Terrorism, Energy, Construction, Property, Liability, Marine and Aviation. Since 2014 Axa has made several acquisitions of other insurers in an attempt to expand. Axa already operates in Cameroon, Egypt, Gabon, Ivory Coast, Morocco, Nigeria, Senegal and Algeria.[51] Axa Africa also has a role in the trade between Asia and some African countries.[52]

In January 2016, Axa created Kamet Ventures, an insurtech incubator, to build disruptive businesses in the insurance, healthcare and assistance space with an initial funding of €100 million. Some of Kamet's investments include an insurance advice platform, Anorak Technologies and an elderly care platform, Birdie [53][54][55]

Axa Investment Managers (Axa IM), is a global investment —management firm with offices in over 22 locations worldwide. As of 31 December 2020, it manages over €858 billion in assets on behalf of institutional and retail clients. It operates as the investment arm for Axa.

AXA Asia Pacific Holdings Limited acquired MLC (Hong Kong) Limited and re-branded it as AXA (Hong Kong) Life Insurance Company Limited in 2006.[56]