Swish Beverages

Swish Beverages (stylized as SWISH) is an American wine brand produced in California. It was launched with the release of White Girl Rosé in 2015.

Swish Beverages
TypePrivate
IndustryWine
Founded2015
FounderJosh Ostrovsky
Tanner Cohen
David Oliver Cohen
Alexander Ferzan
HeadquartersNew York, NY
Area served
USA
OwnerAnheuser-Busch InBev
Websitewww.swishbev.com

History

Founding

Swish Beverages was formed by social media personality Josh Ostrovsky (aka "The Fat Jewish"), David Oliver Cohen, Tanner Cohen (the brothers behind the White Girl Problems book series), and Alexander Ferzan.[1] In June 2015, they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.[2] As of 2019, Swish products are available for sale in 27 U.S. states.[3]

Babe

On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé.[4] In 2018, Babe Grigio with Bubbles, and Babe Red with Bubbles were released.[5] Diplo is a notable investor in the brand.[5]

Anheuser-Busch InBev acquisition

In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages after first acquiring a minority stake in 2018, marking the brewer's largest wine investment to date.[6]

Product list
Name ABV (US) Notes
Babe Rosé With Bubbles 12% Canned bubbly rosé
Babe Red With Bubbles 12% Canned bubbly red wine
Babe Grigio With Bubbles 12% Canned bubbly Pinot Grigio
White Girl Rosé 12% Sauvignon Blanc and White Zinfandel blend
Family Time Is Hard 12% Pinot Grigio
Winter is the Worst 12% Red wine

References
  1. Tim Jonze, "Think pink! How rosé became the booze of choice for millennials," The Guardian, July 18, 2017.
  2. Kerry Pieri, "White Girl Rose Makes Its Debut," Harper's Bazaar, June 9, 2015.
  3. "Anheuser-Busch Buys Wine Company Co-Founded by 'The Fat Jew'". Brewbound.com. 28 June 2019. Retrieved 30 July 2019.
  4. Sam Reed, "White Girl Rose Is Now Available In Can Form," The Hollywood Reporter, June 10, 2016.
  5. Price, Leslie (2017-09-12). "Two Years Later, White Girl Rosé Is Still Here. Because Instagram". VinePair. Retrieved 2023-05-07.
  6. "The Fat Jewish's Babe Wine has been bought by the owner of Budweiser". CNN.com. 28 June 2019. Retrieved 30 July 2019.
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