WPOL

WPOL (1340 AM) is a commercial radio station broadcasting a Gospel music radio format. Licensed to Winston-Salem, North Carolina, the station is owned by Truth Broadcasting Corporation. In Winston-Salem and nearby communities, WPOL can also be heard on an FM translator at 103.5 MHz, for listeners who prefer FM radio. It is also simulcast on sister station 1400 kHz WKEW in Greensboro, North Carolina. WPOL competes its triad coverage in High Point, North Carolina on 102.5 MHz.

WPOL
Broadcast areaPiedmont Triad
Frequency1340 kHz
BrandingThe Light
Programming
FormatGospel
Ownership
OwnerTruth Broadcasting Corporation
WKEW, WFMO
History
First air date
March 25, 1937
Former call signs
WAIR
WMQX (1987-1995)[1]
Technical information
Facility ID72970
ClassC
Power1,000 watts unlimited
Transmitter coordinates
36°4′26.00″N 80°15′19.00″W
Translator(s)See § Translators
Repeater(s)1400 WKEW (Greensboro)
Links
WebcastListen Live
Websitewww.lightthetriad.com

WPOL runs the Get Up! Mornings with Erica Campbell nationally syndicated morning show as well as other syndicated and local gospel and religious shows aimed at the African-American community.

History

WAIR first signed on the air on March 25, 1937[2] at 1250 AM with 250 watts during the day The tower was on North Cherry Street. Later the signal was increased to 1000 watts during the day.[3]

In the 1970s, WAIR aired an Urban contemporary format. In March 1985, WAIR was a simulcast of Top 40 WSEZ at 93.1 FM (now WPAW) one-third of the time, though a billboard on Interstate 40 suggested WSEZ was broadcasting both on 1340 and 93.1.[4] Later it was three-fourths urban and one-fourth a simulcast of album rock on WSEZ.[5]


The WKEW simulcast began at the end of 2000.[6]

Translators

In addition to the main station, WPOL is relayed by an FM translator to widen its broadcast area in the triad.[7]

Call signFrequencyCity of licenseERP (W)ClassFCC info
W273DH 102.5 FMHigh Point, North Carolina40DFMQ
W278BM 103.5 FMWinston-Salem, North Carolina250DFMQ

References
  1. "Call Sign History". Retrieved November 27, 2017.
  2. Broadcasting Yearbook 1977
  3. Barron, Richard (April 10, 1966). "Piano Music From Prison Thrilled Early Radio Fans Here". Winston-Salem Journal. p. J8.
  4. Robin Adams, "Warren: WAIR's Days In Black Format Numbered," Winston-Salem Chronicle, September 12, 1985.
  5. Robin Adams, "Black-Oriented Radio Stations Make Gains," Winston-Salem Chronicle, August 8, 1985.
  6. "Dillon Fence Reunites for N.C. Performances," Greensboro News & Record, December 21, 2000.
  7. "W278BM Radio Station Information".


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