WPCM

WPCM (920 kHz) is a commercial AM radio station broadcasting a Contemporary Christian radio format. Licensed to Burlington-Graham, North Carolina, the station covers the Greensboro metropolitan area and part of the Raleigh-Durham metropolitan area. It is owned by Chuck Marsh, through licensee Triad Media Partners, Inc., and calls itself "Hope 104.5." The studios and offices are on North Main Street in Kernersville, North Carolina.

For the FM station, see WYMY.
WPCM
Broadcast areaGreensboro metropolitan area
Raleigh-Durham metropolitan area
Frequency920 kHz
BrandingHope 104.5
Programming
FormatContemporary Christian
Ownership
Owner
  • Chuck Marsh
  • (Triad Media Partners, Inc.)
WCOG, WMFR, WSJS, WSML, WYMY
History
First air date
September 15, 1941 (1941-09-15) (as WBBB)
Former call signs
WBBB (1941-1979)
Call sign meaning
"We Play Country Music" (former format)
Technical information
Facility ID9082
ClassD
Power5,000 watts days
55 watts nights
Transmitter coordinates
36°5′50.00″N 79°29′3.00″W
Translator(s)104.5 W283BT (Burlington)
Links
WebcastListen Live
Websitehope1045.com

By day, WPCM transmits 5,000 watts non-directional, but to avoid interference to other stations on 920 AM, at night it reduces power to only 55 watts. The transmitter is on Tower Drive at West Front Street in Burlington.[1] Programming is also heard on FM translator 104.5 MHz W283BT in Burlington.[2]

History

The station signed on the air on September 15, 1941 (1941-09-15). It was the first radio station in the City of Burlington and the first in Alamance County. The original call sign was WBBB.[3] WBBB had its studios above Lamb's Clothing on South Main Street. It was a daytime-only station with 1,000 watts of power but required to go off the air at sunset. Its transmitter was on Tower Drive at the same location the station airs from today.[4]

In 1946, WBBB added an FM station at 101.3 (later 101.1). It later became a separate station known as WNCB, then WPCM and it is currently WYMY.[5]

In 1952, WBBB increased its power to 5,000 watts, but still as a daytimer.[4] The WBBB call sign moved to an FM station in Raleigh in January 1998.[6][7]

WBBB 920 later started a news/talk format that included Ken Hamblin and G. Gordon Liddy, switching its call letters to WPCM. Although the area had several country radio stations, WPCM began playing classic country by artists such as Dolly Parton, George Jones, Willie Nelson and Patsy Cline. The new slogan was "We Don't Forget Who Made Country Music Great."[8]

By 2001, WPCM was playing oldies.[9] In June 2004, WPCM changed its format from beach music. On May 14, 2005, WPCM went back to its beach music format, including operations manager/morning host Byron Tucker and afternoon DJ Charlie Brown.[10]

In 2009, Brown became an honorary member of the Association of Beach and Shag Club DeeJays' DJ Hall of Fame.[11] In 2010, WPCM won the Carolina Beach Music Association's AM Station of the Year award for the third time in four years.[12]

In 2014, WPCM added W236BO, an FM translator at 95.1 MHz which previously belonged to Liberty University. The music also changed but remained oldies.

On December 26, 2014, WPCM switched from oldies to country music. Imaging promos on the air said "WPCM. We Play Country Music." The station's Facebook page [13] had this explanation: "...Today we begin an exciting new chapter in our life as a radio station as we bring you the best in country music...." and "...Alamance County has a love of country music and it is our responsibility to the community and to ourselves to play the music that you want to hear and that our advertiser's clients want to hear...."

In 2018, WPCM switched to an all sports format, simulcast from co-owned AM 600 WSJS Winston-Salem. The station went online at 5:00PM on Friday March 1, 2019.

In January 2022, it was announced that Curtis Media Group would sell WPCM, WMFR, and its translator W283CV to Triad Media Partners. Curtis Media sold WSJS one month prior, meaning these stations were Curtis Media's last properties in the Piedmont Triad market.[14] The sale was consummated on June 16, 2022.

On April 29, 2022, WPCM changed their format from sports to contemporary Christian, branded as "Hope 104.5".[15]

References
  1. Radio-Locator.com/WPCM
  2. "Curtis Cuts in the Carolinas | Radio & Television Business Report". 26 November 2018.
  3. Broadcasting Yearbook 1942 page 162
  4. "WBBB". Archived from the original on 2014-08-08. Retrieved 2014-08-02.
  5. "Raleigh-Durham FM Dial". Archived from the original on 2003-02-01. Retrieved 2010-05-05.
  6. "Call Sign History (WBBB)". FCC Media Bureau CDBS Public Access Database. Retrieved 2009-03-24.
  7. David Menconi, "Station Opts for Format of 'Real Rock'", The News & Observer, January 29, 1998.
  8. Jeri Rowe, "WFMY Introduces New Weekend Anchors," Greensboro News & Record, July 9, 1998.
  9. "Radio Stations," Greensboro News & Record, August 2, 2001.
  10. Charity Apple, "Burlington-area radio station makes switch back to beach music," Times-News, May 13, 2005.
  11. "Honorary Members of the Beach Music Hall". Retrieved 2011-04-20.
  12. "WPCM Bringing Home The Hardware Again!". WSJS. Retrieved 2011-04-20.
  13. https://www.facebook.com/951WPCM/posts/755559241146517
  14. Venta, Lance (14 January 2022). "Station Sales Week Of 1/14: Curtis Media Sells Remainder Of Greensboro/Winston-Salem Properties". RadioInsight. Retrieved 18 January 2022.
  15. Hope Debuts In Burlington NC Radioinsight - April 29, 2022
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