WLXN

WLXN (1440 AM) is a radio station broadcasting a Southern gospel format. Licensed to Lexington, North Carolina, United States, it serves the Piedmont Triad area. The station is currently owned by Positive Alternative Radio, Inc. Its programming is also simulcast on translator W260BG (99.9 FM).

WLXN
Broadcast areaPiedmont Triad
Frequency1440 kHz
BrandingAir1
Programming
FormatSouthern gospel
AffiliationsPositive Alternative Radio
Ownership
OwnerPositive Alternative Radio, Inc.
WWLV
History
First air date
September 22, 1946[1]
Former call signs
WBUY (September 22, 1946-January 1, 1984)[2]
Call sign meaning
W LeXingtoN
Technical information
Facility ID15838
ClassD
Power5,300 watts day
50 watts night
Transmitter coordinates
35°50′2″N 80°14′1″W
(day)
35°49′56″N 80°17′14″W (night)
Translator(s)99.9 W260BG (Lexington)

History

Originally, this station was called WBUY. In 1984, when co-owned WLXN-FM became WKOQ, the AM became WLXN and played Southern gospel and later soft adult contemporary music; then WLXN changed to news/talk.

In 2010, several months after co-owned Majic 94.1 dropped oldies, that station's web site announced oldies were returning, on WLXN.[3] The change took place on February 28, 2011.[4]

On November 19, 2014, WLXN rebranded as "Majic 99.9". The station has also switched from Kool Gold to Tom Kent's 24/7 FUN. Max McGann and Ralph Shaw continued hosting the morning show until August 2015. The AM tower moved to the northern part of Davidson County, and the FM translator received a signal increase. In January 2016, Willie Edwards and Corie Odden took over the morning show.[5][6] Following Odden's departure in mid-2016, Leanne Petty joined Edwards on Majic Mornings in October.

In 2020, WLXN switched to a simulcast of WWLV HD2's Air1. As of March 9, the local paper quoted Gig Hilton, owner and president of Davidson County Broadcasting, who said, "There is a planned format change coming to WLXN-AM in the near future. The date and time has not been defined, as there are certain contractual program obligations that must be fulfilled first. However there is no sale pending."[7]

WLXN's web site says that on August 5, 2022, Davidson County Broadcasting filed with the FCC for "consent of assignment of license to Positive Alternative Radio, Incorporated".[8] The station's format has changed to Southern gospel. The sale of WLXN and translator W291DD was consummated on December 29, 2022, at a price of $348,368.

Translators
Call signFrequencyCity of licenseERP (W)ClassFCC info
W260BG 99.9 FMLexington, North Carolina250DFMQ
W291DD 106.1 FMLexington, North Carolina250DFMQ

References
  1. Broadcasting/Cablecasting Yearbook, 1984, B-187.
  2. "Call Sign History". Retrieved 2010-08-10.
  3. "Homepage - WTHZ". Retrieved 2010-08-10.
  4. "New Oldies Station On Air". WXII12.com. February 28, 2011. Retrieved February 28, 2011.
  5. WLXN Resurrects Majic Branding
  6. "Radio station changes marketing name to MAJIC". The Dispatch. November 19, 2014. Retrieved November 20, 2014.
  7. "WLXN Drops Classic Hits for AIR 1". radioinsight. March 20, 2020. Retrieved November 18, 2022.
  8. "WLXN Radio". Archived from the original on November 18, 2022.


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