WTWC-TV

Vencap Communications of Chattanooga, Tennessee, made an application in August 1980 to build a new television station on channel 40 in Tallahassee, which would be the region's third commercial outlet.[2] Their bid attracted three competitors: JGM, Inc. and Holt-Robinson Television, which both proposed commercial independent stations, as well as Octagon Corporation, proposing a rebroadcaster of its WMBB-TV, then the NBC affiliate in Panama City.[3]

The Federal Communications Commission (FCC) selected Holt-Robinson in early 1982.[4] The company obtained an affiliation with NBC; after weather foiled a scheduled October startup, Holt-Robinson planned a launch date of January 30, 1983, coinciding with NBC's telecast of Super Bowl XVII.[5] However, that plan was dashed during construction of the station's tower. In designing the 800-foot (240 m) mast, the contractor failed to account for the construction crane necessary to hoist the 1.7-short-ton (1.5 t) antenna into place, and the tower twisted when the antenna was being mounted.[6] To fix the damage, the top 40 feet (12 m) of the tower had to be replaced.[7]

This work was completed by April,[8] and WTWC-TV finally made its debut on April 21, 1983, using a temporary antenna.[9] For the first time since 1957, NBC had an affiliate in Tallahassee, where viewers had previously depended on WMBB (later WJHG) and WALB-TV in Albany, Georgia. Holt-Robinson then sued the tower manufacturer for defective work and commissioned a new tower 80 feet (24 m) away.[10] The tower problems were later credited by Holt-Robinson as having prevented it from going forward with plans to build a second station in Marshall, Texas.[11]

Holt-Robinson's financial condition was tested during its time running WTWC-TV. The station faced a steep uphill climb against a dominant WCTV, the only commercial VHF station in the market, and WECA-TV channel 27, the ABC outlet. In 1986, the company had to agree to payment plans with a group of 11 program syndicators and faced trouble finding lenders, though the firm was able to refinance.[12] There were other problems, most notably in 1988 when the FCC ordered the station to provide reports on its affirmative action program.[13] The station's condition was such that its call letters were said to mean "We're Tallahassee's Worst Channel".[14]

In a sign of what was to come, in August 1991, Paramount Television sued WTWC-TV for broadcasting Cheers after having the rights revoked for nonpayment.[15] The next year, Holt-Robinson and WTWC filed for Chapter 11 bankruptcy protection; they had been forced to do so because one of the company's lenders, Greyhound Television, had asked in federal court for the appointment of a receiver, and the station owed some $600,000 to program producers and news services.[16] Bankruptcy proceedings for Holt-Robinson and Holt-owned properties in Hattiesburg, Mississippi, stretched on more than two years; in the latter, WTWC-TV was cited as a drain on Holt's finances.[17]

Holt-Robinson was placed into receivership in 1993, and a court-appointed examiner later found that Holt defrauded the bankruptcy estate of $385,000.[18] Soundview Media Investments entered into an agreement to acquire WTWC and Holt-Robinson's other holding, WHHY-AM-FM radio in Montgomery, Alabama, for $7.1 million in 1994.[19]

This deal failed to close; instead, Guy Gannett Communications of Portland, Maine, acquired the station in 1996.[20] As part of a $3 million investment in a long-stagnating outlet, Guy Gannett purchased transmission equipment, expanded the station's studios by 6,000 sq ft (557 m²), and added 37 new employees.[14] Guy Gannett put itself up for sale in 1998 because of a lack of interest by younger members of the Gannett family in the business; the five television stations were purchased by Sinclair Broadcast Group for $310 million.[21]

In 2001, Media Ventures Management, the then-owner of ABC affiliate WTXL-TV, entered into a five-year[22] outsourcing agreement with Sinclair to combine sales and operations staffs with WTWC-TV.[23] WTXL staffers moved from that station's studios to WTWC-TV's facility in 2002.[24] That same year, on December 1, WTWC-TV began digital broadcasts on channel 2.[25] Media Ventures sold WTXL-TV to the Southern Broadcast Corporation (later known as Calkins Media) in 2005; the new management opted to operate independently, ended the operating agreement just shy of its five-year term in February 2006, and began plans for a new studio site.[26]

On September 25, 2013, New Age Media (owner of then-Fox affiliate WTLH and operator of WTLF) announced that it would sell most of its stations to Sinclair; the buyer, however, could not acquire its Tallahassee stations directly. It was initially proposed that related company Cunningham Broadcasting acquire WTLH and Deerfield Media acquire WTLF, with Sinclair operating both under shared services agreements.[27][28] This acquisition languished at the FCC, and on October 31, 2014, New Age Media requested the dismissal of its application to sell WTLH;[29] the next day, Sinclair purchased the non-license assets of WTLH and WTLF and began operating them through a master service agreement.[30][31] At midnight on January 1, 2015, Sinclair moved the Fox affiliation to WTWC's second digital subchannel.[32]

WTWC-TV relocated its signal from channel 40 to channel 22 on March 13, 2020, as a result of the 2016 United States wireless spectrum auction.[33]