WMSN-TV

WMSN's studios in two photographs, featuring the frontage facing the Madison Beltline on top, and its actual front on Big Sky Drive below, along with the station's first logo in 1986 on the building, and its current logo on a lit monument sign.

WMSN-TV commenced broadcasting on June 8, 1986, airing on analog UHF channel 47. It was the first new commercial station to launch in the Madison market since WISC-TV signed on thirty years earlier. One of WMSN's earlier programs was Big Sky Theater, a Saturday night presentation of classic movies (mostly westerns) from the drive-in era. The program's name was an acknowledgement to the Big Sky Drive-In Theater, which shared a street with the newly built studios for WMSN; its next-door neighbor remains a movie theater, the Marcus Point Cinema.

The station was originally owned by Channel 47 LP, a group of investors led by Ronald J. Koeppler. On April 1, 1996, Channel 47 LP filed to sell WMSN-TV to Sullivan Broadcasting, owners of the existing Act III Broadcasting stations, for $26.5 million.[3] Sullivan would later sell all of the stations to Sinclair Broadcast Group in a group deal two years later.[4]

After a few months as an Independent, the station joined Fox as a charter affiliate on October 9, 1986. Since 1994, as a result of Fox's NFC football package, WMSN has been Madison's primary home for the Green Bay Packers; these broadcasts are routinely the highest-rated programs in the market during football season.

In 1999, ABC affiliate WKOW (then owned by the Shockley Communications Corporation) entered into a news share agreement with WMSN, which resulted in Madison's first nightly prime time newscast, known as Fox 47 News at 9. The newscast, initially 35 minutes in length on weeknights and 30 minutes on weekends, was originally produced from a secondary set at WKOW's studios on Tokay Boulevard in Madison. The newscasts employed no WKOW on-air branding, instead using Sinclair's standard music-and-graphics packages. Although the newscasts featured appearances from additional WKOW personnel, WMSN maintained separate weeknight anchors that normally did not appear on WKOW except to fill-in when needed.

On January 1, 2012, WMSN's news share agreement with WKOW expired after nearly 13 years (WMSN General Manager Kerry Johnson termed the split as a "business decision"). On that same date, WMSN began a new news outsourcing agreement with WISC-TV, the Morgan Murphy Media-owned CBS affiliate in Madison; as a result, WISC cancelled its own 9 p.m. weeknight newscast it had produced for its subchannel TVW,[5] making Fox 47 News at 9 the only remaining prime time newscast in the Madison market until WMTV established its own 9 p.m. newscast on its CW-affiliated subchannel in November 2016. Mirroring its agreement with WKOW, Fox 47 News at 9 originates not from WMSN's studios but from WISC's Raymond Road studios, utilizes WISC's news staff (except the main news anchors), and employs studio backdrops and Sinclair's standard news graphics that help differentiate the newscasts from those on WISC. It was also during this period with WISC (in February 2016) that Fox 47 News at 9 would move to a full-hour time period each night.[6]

In 2018, Sinclair required all of its television stations to air a message that called out "biased and fake news" and says "national media outlets are publishing these same fake stories without checking facts first." However, because WMSN's newscast is produced by WISC-TV pursuant to the above-mentioned news-share agreement, no such segment was produced for WMSN, and was disclaimed as such on WMSN's social media channels.[7]

• Official website