Gone with the Wind (film)

Publicity photo of Clark Gable and Vivien Leigh as Rhett and Scarlett

The casting of the two lead roles became a complex, two-year endeavor. For the role of Rhett Butler, Selznick from the start wanted Clark Gable, but Gable was under contract to MGM, which never loaned him to other studios.[5] Gary Cooper was considered, but Samuel Goldwyn—to whom Cooper was under contract—refused to loan him out.[8] Warner offered a package of Bette Davis, Errol Flynn, and Olivia de Havilland for lead roles in return for the distribution rights.[9] By this time, Selznick was determined to get Gable and in August 1938 he eventually struck a deal with his father-in-law, MGM chief Louis B. Mayer: MGM would provide Gable and $1,250,000 for half of the film's budget, and in return, Selznick would have to pay Gable's weekly salary; half the profits would go to MGM while Loew's, Inc—MGM's parent company—would release the film.[5][8]

The arrangement to release through MGM meant delaying the start of production until the end of 1938, when Selznick's distribution deal with United Artists concluded.[8] Selznick used the delay to continue to revise the script and, more importantly, build publicity for the film by searching for the role of Scarlett. Selznick began a nationwide casting call that interviewed 1,400 unknowns. The effort cost $100,000 and proved useless for the main objective of casting the role, but created "priceless" publicity.[5] Early frontrunners included Miriam Hopkins and Tallulah Bankhead, who were regarded as possibilities by Selznick prior to the purchase of the film rights; Joan Crawford, who was signed to MGM, was also considered as a potential pairing with Gable. After a deal was struck with MGM, Selznick held discussions with Norma Shearer—who was MGM's top female star at the time—but she withdrew herself from consideration. Katharine Hepburn lobbied hard for the role with the support of her friend, George Cukor, who had been hired to direct, but she was vetoed by Selznick who felt she was not right for the part.[8][9][10]

Many famous—or soon-to-be-famous—actresses were considered, but only thirty-one women were actually screen-tested for Scarlett including Ardis Ankerson, Jean Arthur, Tallulah Bankhead, Diana Barrymore, Joan Bennett, Nancy Coleman, Frances Dee, Ellen Drew (as Terry Ray), Paulette Goddard, Susan Hayward (under her real name of Edythe Marrenner), Vivien Leigh, Anita Louise, Haila Stoddard, Margaret Tallichet, Lana Turner and Linda Watkins.[11] Although Margaret Mitchell refused to publicly name her choice, the actress who came closest to winning her approval was Miriam Hopkins, who Mitchell felt was just the right type of actress to play Scarlett as written in the book. However, Hopkins was in her mid-thirties at the time and was considered too old for the part.[8][9][10] Four actresses, including Jean Arthur and Joan Bennett, were still under consideration by December 1938; however, only two finalists, Paulette Goddard and Vivien Leigh, were tested in Technicolor, both on December 20.[12] Goddard almost won the role, but controversy over her marriage with Charlie Chaplin caused Selznick to change his mind.[5]

Selznick had been quietly considering Vivien Leigh, a young English actress who was still little known in America, for the role of Scarlett since February 1938 when Selznick saw her in Fire Over England and A Yank at Oxford. Leigh's American agent was the London representative of the Myron Selznick talent agency (headed by David Selznick's brother, one of the owners of Selznick International), and she had requested in February that her name be submitted for consideration as Scarlett. By the summer of 1938 the Selznicks were negotiating with Alexander Korda, to whom Leigh was under contract, for her services later that year.[13] Selznick's brother arranged for them to meet for the first time on the night of December 10, 1938, when the burning of Atlanta was filmed. In a letter to his wife two days later, Selznick admitted that Leigh was "the Scarlett dark horse", and after a series of screen tests, her casting was announced on January 13, 1939.[14] Just before the shooting of the film, Selznick informed newspaper columnist Ed Sullivan: "Scarlett O'Hara's parents were French and Irish. Identically, Miss Leigh's parents are French and Irish."[15]

A pressing issue for Selznick throughout casting was Hollywood's persistent failure to accurately portray Southern accents. The studio believed that if the accent was not accurately depicted it could prove detrimental to the film's success. Selznick hired Susan Myrick (an expert on Southern speech, manners and customs recommended to him by Mitchell) and Will A. Price to coach the actors on speaking with a Southern drawl. Mitchell was complimentary about the vocal work of the cast, noting the lack of criticism when the film came out.[16][17]

Of the original screenplay writer, Sidney Howard, film historian Joanne Yeck writes, "reducing the intricacies of Gone with the Wind's epic dimensions was a herculean task ... and Howard's first submission was far too long, and would have required at least six hours of film; ... [producer] Selznick wanted Howard to remain on the set to make revisions ... but Howard refused to leave New England [and] as a result, revisions were handled by a host of local writers".[18] Selznick dismissed director George Cukor three weeks into filming and sought out Victor Fleming, who was directing The Wizard of Oz at the time. Fleming was dissatisfied with the script, so Selznick brought in the screenwriter Ben Hecht to rewrite the entire screenplay within five days. Hecht returned to Howard's original draft and by the end of the week had succeeded in revising the entire first half of the script. Selznick undertook rewriting the second half himself but fell behind schedule, so Howard returned to work on the script for one week, reworking several key scenes in part two.[19]

David O. Selznick in 1940

"By the time of the film's release in 1939, there was some question as to who should receive screen credit", writes Yeck. "But despite the number of writers and changes, the final script was remarkably close to Howard's version. The fact that Howard's name alone appears on the credits may have been as much a gesture to his memory as to his writing, for in 1939 Sidney Howard died at age 48 in a farm-tractor accident, and before the movie's premiere."[18] Selznick, in a memo written in October 1939, discussed the film's writing credits: "[Y]ou can say frankly that of the comparatively small amount of material in the picture which is not from the book, most is my own personally, and the only original lines of dialog which are not my own are a few from Sidney Howard and a few from Ben Hecht and a couple more from John Van Druten. Offhand I doubt that there are ten original words of [Oliver] Garrett's in the whole script. As to construction, this is about eighty per cent my own, and the rest divided between Jo Swerling and Sidney Howard, with Hecht having contributed materially to the construction of one sequence."[20]

According to Hecht's biographer William MacAdams, "At dawn on Sunday, February 20, 1939, David Selznick ... and director Victor Fleming shook Hecht awake to inform him he was on loan from MGM and must come with them immediately and go to work on Gone with the Wind, which Selznick had begun shooting five weeks before. It was costing Selznick $50,000 each day the film was on hold waiting for a final screenplay rewrite and time was of the essence. Hecht was in the middle of working on the film At the Circus for the Marx Brothers. Recalling the episode in a letter to screenwriter friend Gene Fowler, he said he hadn't read the novel but Selznick and director Fleming could not wait for him to read it. They acted scenes based on Sidney Howard's original script which needed to be rewritten in a hurry. Hecht wrote, "After each scene had been performed and discussed, I sat down at the typewriter and wrote it out. Selznick and Fleming, eager to continue with their acting, kept hurrying me. We worked in this fashion for seven days, putting in eighteen to twenty hours a day. Selznick refused to let us eat lunch, arguing that food would slow us up. He provided bananas and salted peanuts ... thus on the seventh day I had completed, unscathed, the first nine reels of the Civil War epic."

MacAdams writes, "It is impossible to determine exactly how much Hecht scripted ... In the official credits filed with the Screen Writers Guild, Sidney Howard was of course awarded the sole screen credit, but four other writers were appended ... Jo Swerling for contributing to the treatment, Oliver H. P. Garrett and Barbara Keon to screenplay construction, and Hecht, to dialogue ..."[21]

Principal photography began January 26, 1939, and ended on July 1, with post-production work continuing until November 11, 1939. Director George Cukor, with whom Selznick had a long working relationship and who had spent almost two years in pre-production on Gone with the Wind, was replaced after less than three weeks of shooting.[9][nb 3] Selznick and Cukor had already disagreed over the pace of filming and the script,[9][22] but other explanations put Cukor's departure down to Gable's discomfort at working with him. Emanuel Levy, Cukor's biographer, claimed that Gable had worked Hollywood's gay circuit as a hustler and that Cukor knew of his past, so Gable used his influence to have him discharged.[24] Vivien Leigh and Olivia de Havilland learned of Cukor's firing on the day the Atlanta bazaar scene was filmed, and the pair went to Selznick's office in full costume and implored him to change his mind. Victor Fleming, who was directing The Wizard of Oz, was called in from MGM to complete the film, although Cukor continued privately to coach Leigh and De Havilland.[19] Another MGM director, Sam Wood, worked for two weeks in May when Fleming temporarily left the production due to exhaustion. Although some of Cukor's scenes were later reshot, Selznick estimated that "three solid reels" of his work remained in the final cut. As of the end of principal photography, Cukor had undertaken eighteen days of filming, Fleming ninety-three, and Wood twenty-four.[9]

Cinematographer Lee Garmes began the production, but on March 11, 1939—after a month of shooting footage that Selznick and his associates regarded as "too dark"—was replaced with Ernest Haller, working with Technicolor cinematographer Ray Rennahan. Garmes completed the first third of the film—mostly everything prior to Melanie having the baby—but did not receive a credit.[25]

Most of the filming was done on "the back forty" of Selznick International with all the location scenes being photographed in California, mostly in Los Angeles County or neighboring Ventura County.[26] Tara, the fictional Southern plantation house, existed only as a plywood and papier-mâché facade built on the Selznick studio lot.[27] For the burning of Atlanta, new false facades were built in front of the Selznick backlot's many old abandoned sets, and Selznick himself operated the controls for the explosives that burned them down.[5] Sources at the time put the estimated production costs at $3.85 million, making it the second most expensive film made up to that point, with only Ben-Hur (1925) having cost more.[28][nb 4]

Although legend persists that the Hays Office fined Selznick $5,000 for using the word "damn" in Butler's exit line, in fact the Motion Picture Association board passed an amendment to the Production Code on November 1, 1939, that forbade use of the words "hell" or "damn" except when their use "shall be essential and required for portrayal, in proper historical context, of any scene or dialogue based upon historical fact or folklore ... or a quotation from a literary work, provided that no such use shall be permitted which is intrinsically objectionable or offends good taste". With that amendment, the Production Code Administration had no further objection to Rhett's closing line.[30]

To compose the score, Selznick chose Max Steiner, with whom he had worked at RKO Pictures in the early 1930s. Warner Bros.—who had contracted Steiner in 1936—agreed to lend him to Selznick. Steiner spent twelve weeks working on the score, the longest period that he had ever spent writing one, and at two hours and thirty-six minutes long it was also the longest that he had ever written. Five orchestrators were hired: Hugo Friedhofer, Maurice de Packh, Bernhard Kaun, Adolph Deutsch and Reginald Bassett.

The score is characterized by two love themes, one for Ashley's and Melanie's sweet love and another that evokes Scarlett's passion for Ashley, though notably there is no Scarlett and Rhett love theme. Steiner drew considerably on folk and patriotic music, which included Stephen Foster tunes such as "Louisiana Belle", "Dolly Day", "Ringo De Banjo", "Beautiful Dreamer", "Old Folks at Home", and "Katie Belle", which formed the basis of Scarlett's theme; other tunes that feature prominently are: "Marching through Georgia" by Henry Clay Work, "Dixie", "Garryowen", and "The Bonnie Blue Flag". The theme that is most associated with the film today is the melody that accompanies Tara, the O'Hara plantation; in the early 1940s, "Tara's Theme" formed the musical basis of the song "My Own True Love" by Mack David. In all, there are ninety-nine separate pieces of music featured in the score.

Due to the pressure of completing on time, Steiner received some assistance in composing from Friedhofer, Deutsch and Heinz Roemheld, and in addition, two short cues—by Franz Waxman and William Axt—were taken from scores in the MGM library.[31]

On September 9, 1939, Selznick, his wife, Irene, investor John "Jock" Whitney, and film editor Hal Kern drove out to Riverside, California to preview the film at the Fox Theatre. The film was still a rough cut at this stage, missing completed titles and lacking special optical effects. It ran for four hours and twenty-five minutes; it was later cut to under four hours for its proper release. A double bill of Hawaiian Nights and Beau Geste was playing, but after the first feature it was announced that instead of the second bill, the theater would be screening a preview of an unnamed upcoming film; the audience were informed they could leave but would not be readmitted once the film had begun, nor would phone calls be allowed once the theater had been sealed. When the title appeared on the screen the audience cheered, and after it had finished it received a standing ovation.[9][32] In his biography of Selznick, David Thomson wrote that the audience's response before the film had even started "was the greatest moment of [Selznick's] life, the greatest victory and redemption of all his failings",[33] with Selznick describing the preview cards as "probably the most amazing any picture has ever had".[34] When Selznick was asked by the press in early September how he felt about the film, he said: "At noon I think it's divine, at midnight I think it's lousy. Sometimes I think it's the greatest picture ever made. But if it's only a great picture, I'll still be satisfied."[28]

The premiere of the film at Loew's Grand, Atlanta

About 300,000 people came out in Atlanta for the film's premiere at the Loew's Grand Theatre on December 15, 1939. It was the climax of three days of festivities hosted by Mayor William B. Hartsfield, which included a parade of limousines featuring stars from the film, receptions, thousands of Confederate flags, and a costume ball. Eurith D. Rivers, the governor of Georgia, declared December 15 a state holiday. An estimated 300,000 Atlanta residents and visitors lined the streets for seven miles to view the procession of limousines that brought stars from the airport. Only Leslie Howard and Victor Fleming chose not to attend: Howard had returned to England due to the outbreak of World War II, and Fleming had fallen out with Selznick and declined to attend any of the premieres.[28][34] Hattie McDaniel was also absent, as she and the other black cast members were prevented from attending the premiere due to Georgia's Jim Crow laws, which kept them from sitting with their white colleagues. Upon learning that McDaniel had been barred from the premiere, Clark Gable threatened to boycott the event, but McDaniel persuaded him to attend.[35] President Jimmy Carter later recalled it as "the biggest event to happen in the South in my lifetime".[36] Premieres in New York and Los Angeles followed, the latter attended by some of the actresses who had been considered for the part of Scarlett, among them Paulette Goddard, Norma Shearer and Joan Crawford.[34]

From December 1939 to July 1940, the film played only advance-ticket road show engagements at a limited number of theaters at prices upwards of $1—more than double the price of a regular first-run feature—with MGM collecting an unprecedented 70 percent of the box office receipts, as opposed to the typical 30–35 percent of the period. After reaching saturation as a roadshow, MGM revised its terms to a 50 percent cut and halved the prices, before it finally entered general release in 1941 at "popular" prices.[37] Including its distribution and advertising costs, total expenditure on the film was as high as $7 million.[34][38]

1967 re-release poster

In 1942, Selznick liquidated his company for tax reasons, and sold his share in Gone with the Wind to his business partner, John Whitney, for $500,000. In turn, Whitney sold it on to MGM for $2.8 million, so that the studio owned the film outright.[38] MGM immediately re-released the film in the spring of 1942,[19] and again in 1947 and 1954.[9] The 1954 reissue was the first time the film was shown in widescreen, compromising the original Academy ratio and cropping the top and bottom to an aspect ratio of 1.75:1. In doing so, a number of shots were optically re-framed and cut into the three-strip camera negatives, forever altering five shots in the film.[39]

A 1961 release of the film commemorated the centennial anniversary of the start of the Civil War, and it also included a gala "premiere" at the Loew's Grand Theater. It was attended by Selznick and many other stars of the film, including Vivien Leigh and Olivia de Havilland;[40] Clark Gable had died the previous year.[41] For its 1967 re-release, the film was blown up to 70mm,[9] and issued with updated poster artwork featuring Gable—with his white shirt ripped open—holding Leigh against a backdrop of orange flames.[40] There were further re-releases in 1971, 1974 and 1989; for the fiftieth anniversary reissue in 1989, it was given a complete audio and video restoration. It was released theatrically one more time in the United States, in 1998 by Time Warner owned New Line Cinema.[42][43]

In 2013, a 4K digital restoration was released in the United Kingdom to coincide with Vivien Leigh's centenary.[44] In 2014, special screenings were scheduled over a two-day period at theaters across the United States to coincide with the film's 75th anniversary.[45]

The film received its U.S. television premiere on the HBO cable network on June 11, 1976, and played on the channel for a total of fourteen times throughout the rest of the month.[46][19][47] Other cable channels also broadcast the film during June.[48] It made its network television debut in November of that year; NBC paid $5 million for a one-off airing, and it was broadcast in two parts on successive evenings.[19] It became at that time the highest-rated television program ever presented on a single network, watched by 47.5 percent of the households sampled in America, and 65 percent of television viewers, still the record for the highest-rated film to ever air on television.[19][43]

In 1978, CBS signed a deal worth $35 million to broadcast the film twenty times over as many years.[19] Turner Entertainment acquired the MGM film library in 1986, but the deal did not include the television rights to Gone with the Wind, which were still held by CBS. A deal was struck in which the rights were returned to Turner Entertainment and CBS's broadcast rights to The Wizard of Oz were extended.[19] The film was used to launch two cable channels owned by Turner Broadcasting System: Turner Network Television (1988) and Turner Classic Movies (1994).[49][50]

The film debuted on videocassette in March 1985, where it placed second in the sales charts,[19] and has since been released on DVD and Blu-ray Disc formats.[40]

McDaniel, de Havilland, and Leigh were praised for their performances.

Upon its release, consumer magazines and newspapers generally gave Gone with the Wind excellent reviews;[9] however, while its production values, technical achievements, and scale of ambition were universally recognized, some reviewers of the time found the film to be too long and dramatically unconvincing. Frank S. Nugent for The New York Times best summed up the general sentiment by acknowledging that while it was the most ambitious film production made up to that point, it probably was not the greatest film ever made, but he nevertheless found it to be an "interesting story beautifully told".[51] Franz Hoellering of The Nation was of the same opinion: "The result is a film which is a major event in the history of the industry but only a minor achievement in motion-picture art. There are moments when the two categories meet on good terms, but the long stretches between are filled with mere spectacular efficiency."[52]

While the film was praised for its fidelity to the novel,[51] this aspect was also singled out as the main factor in contributing to the lengthy running time.[53] John C. Flinn wrote for Variety that Selznick had "left too much in", and that as entertainment, the film would have benefited if repetitious scenes and dialog from the latter part of the story had been trimmed.[53] The Manchester Guardian felt that the film's one serious drawback was that the story lacked the epic quality to justify the outlay of time and found the second half, which focuses on Scarlett's "irrelevant marriages" and "domestic squabbles", mostly superfluous, and the sole reason for their inclusion had been "simply because Margaret Mitchell wrote it that way". The Guardian believed that if "the story had been cut short and tidied up at the point marked by the interval, and if the personal drama had been made subservient to a cinematic treatment of the central theme—the collapse and devastation of the Old South—then Gone With the Wind might have been a really great film".[54] Likewise, Hoellering also found the second half of the film to be weaker than the first half: identifying the Civil War to be the driving force of the first part while the characters dominate in the second part, he concluded this is where the main fault of the film lay, commenting that "the characters alone do not suffice". Despite many excellent scenes, he considered the drama to be unconvincing and that the "psychological development" had been neglected.[52]

Much of the praise was reserved for the casting, with Vivien Leigh in particular being singled out for her performance as Scarlett. Nugent described her as the "pivot of the picture" and believed her to be "so perfectly designed for the part by art and nature that any other actress in the role would be inconceivable".[51] Similarly, Hoellering found her "perfect" in "appearance and movements"; he felt her acting best when she was allowed to "accentuate the split personality she portrays" and thought she was particularly effective in such moments of characterization like the morning after the marital rape scene.[52] Flinn also found Leigh suited to the role physically and felt she was best in the scenes where she displays courage and determination, such as the escape from Atlanta and when Scarlett kills a Yankee deserter.[53] Leigh won in the Best Actress category for her performance at the 1939 New York Film Critics Circle Awards.[55] Of Clark Gable's performance as Rhett Butler, Flinn felt the characterization was "as close to Miss Mitchell's conception—and the audience's—as might be imagined",[53] a view which Nugent concurred with,[51] although Hoellering felt that Gable didn't quite convince in the closing scenes, as Rhett walks out on Scarlett in disgust.[52] Of the other principal cast members, both Hoellering and Flinn found Leslie Howard to be "convincing" as the weak-willed Ashley, with Flinn identifying Olivia de Havilland as a "standout" as Melanie;[52][53] Nugent was also especially taken with de Havilland's performance, describing it as a "gracious, dignified, tender gem of characterization".[51] Hattie McDaniel's performance as Mammy was singled out for praise by many critics: Nugent believed she gave the best performance in the film after Vivien Leigh,[51] with Flinn placing it third after Leigh's and Gable's performances.[53]

At the 12th Academy Awards, Gone with the Wind set a record for Academy Award wins and nominations, winning in eight of the competitive categories it was nominated in, from a total of thirteen nominations. It won for Best Picture, Best Actress, Best Supporting Actress, Best Director, Best Screenplay, Best Cinematography, Best Art Direction, and Best Editing, and received two further honorary awards for its use of equipment and color (it also became the first color film to win Best Picture).[56][57]

The film's record of eight competitive wins stood until Gigi (1958) won nine, and its overall record of ten was broken by Ben-Hur (1959) which won eleven.[58] Gone with the Wind also held the record for most nominations until All About Eve (1950) secured fourteen.[10] It was the longest American sound film made up to that point, and may still hold the record of the longest Best Picture winner depending on how it is interpreted.[59] The running time for Gone with the Wind is just under 221 minutes, while Lawrence of Arabia (1962) runs for just over 222 minutes; however, including the overture, intermission, entr'acte, and exit music, Gone with the Wind lasts for 234 minutes (although some sources put its full length at 238 minutes) while Lawrence of Arabia comes in slightly shorter at 232 minutes with its additional components.[60][61]

Hattie McDaniel became the first African-American to win an Academy Award—beating out her co-star Olivia de Havilland, who was also nominated in the same category—but was racially segregated from her co-stars at the awards ceremony at the Coconut Grove; she and her escort were made to sit at a separate table at the back of the room.[62] Meanwhile, screenwriter Sidney Howard became the first posthumous Oscar winner and Selznick personally received the Irving G. Thalberg Memorial Award for his career achievements.[10][56]

Hattie McDaniel, the first African-American Oscar winner

The film has been criticized by black commentators since its release for its depiction of black people and "whitewashing" of the issue of slavery but, initially, newspapers controlled by white Americans did not report on these criticisms.[63] Carlton Moss, a black dramatist, observed in an open letter that whereas The Birth of a Nation was a "frontal attack on American history and the Negro people", Gone with the Wind was a "rear attack on the same". He went on to characterize it as a "nostalgic plea for sympathy for a still-living cause of Southern reaction". Moss further called out the stereotypical black characterizations, such as the "shiftless and dull-witted Pork", the "indolent and thoroughly irresponsible Prissy", Big Sam's "radiant acceptance of slavery", and Mammy with her "constant haranguing and doting on every wish of Scarlett".[64] Similarly, Melvin B. Tolson, a poet and educator, wrote "Birth of a Nation was such a barefaced lie that a moron could see through it. Gone with the Wind is such a subtle lie that it will be swallowed as truth by millions of whites and blacks alike."[65]

Following Hattie McDaniel's Oscar win, Walter Francis White, leader of the National Association for the Advancement of Colored People, accused her of being an Uncle Tom. McDaniel responded that she would "rather make seven hundred dollars a week playing a maid than seven dollars being one"; she further questioned White's qualification to speak on behalf of black people, since he was light-skinned and only one-eighth black.[62]

Opinion in the black community was generally divided upon release, with the film being called by some a "weapon of terror against black America" and an insult to black audiences, and demonstrations were held in various cities.[62] Malcolm X later recalled that "when Butterfly McQueen went into her act, I felt like crawling under the rug".[66] Even so, some sections of the black community recognized McDaniel's achievements to be representative of progression: some African-Americans crossed picket lines and praised McDaniel's warm and witty characterization, and others hoped that the industry's recognition of her work would lead to increased visibility on screen for other black actors. In its editorial congratulation to McDaniel on winning her Academy Award, Opportunity: A Journal of Negro Life used the film as a reminder of the "limit" put on black aspiration by old prejudices.[62][64]

Upon its release, Gone with the Wind broke attendance records everywhere. At the Capitol Theatre in New York alone, it averaged eleven thousand admissions per day in late December,[37] and within four years of its release had sold an estimated sixty million tickets across the United States—sales equivalent to just under half the population at the time.[67][68] It repeated its success overseas, and was a sensational hit during the Blitz in London, opening in April 1940 and playing for four years.[69] By the time MGM withdrew it from circulation, at the end of 1943, its worldwide distribution had returned a gross rental (the studio's share of the box office gross) of $32 million, making it the most profitable film ever made up to that point.[10][19] It eventually opened in Japan in September 1952 and became the highest-grossing foreign film there.[70][71]

Line up to see Gone with the Wind in Pensacola, Florida (1947)

Even though it earned its investors roughly twice as much as the previous record-holder, The Birth of a Nation,[72][73] the box-office performances of the two films were likely much closer. The bulk of the earnings from Gone with the Wind came from its roadshow and first-run engagements, where the distributor received 70 percent and 50 percent of the box-office gross respectively, rather than its general release, which at the time typically saw the distributor's share set at 30–35 percent of the gross.[37] In the case of The Birth of a Nation, its distributor, Epoch, sold off many of its distribution territories on a "states rights" basis—which typically amounted to 10 percent of the box-office gross—and Epoch's accounts are only indicative of its own profits from the film, and not the local distributors. Carl E. Milliken, secretary of the Motion Picture Producers and Distributors Association, estimated that The Birth of a Nation had been seen by fifty million people by 1930.[74][75]

When it was re-released in 1947, it earned an impressive $5 million rental in the United States and Canada, and was one of the top ten releases of the year.[38][72] Successful re-releases in 1954 and 1961 enabled it to retain its position as the industry's top earner, despite strong challenges from more recent films such as Ben-Hur,[76] but it was finally overtaken by The Sound of Music in 1966.[77]

The 1967 reissue was unusual in that MGM opted to roadshow it, a decision that turned it into the most successful re-release in the history of the industry. It generated a box-office gross of $68 million, making it MGM's most lucrative film after Doctor Zhivago from the latter half of the decade.[78] MGM earned a rental of $41 million from the release,[79] with the U.S. and Canadian share amounting to over $30 million, placing it second only to The Graduate for that year.[72][79] Including its $6.7 million rental from the 1961 reissue,[80] it was the fourth highest-earner of the decade in the North American market, with only The Sound of Music, The Graduate and Doctor Zhivago making more for their distributors.[72] A further re-release in 1971 allowed it to briefly recapture the record from The Sound of Music, bringing its total worldwide gross rental to about $116 million by the end of 1971—more than trebling its earnings from its initial release—before losing the record again the following year to The Godfather.[43][81]

Across all releases, it is estimated that Gone with the Wind has sold over 200 million tickets in the United States and Canada,[67] generating more theater admissions in that territory than any other film.[82] The film was phenomenally successful in Western Europe too, generating approximately 35 million tickets in the United Kingdom and over 16 million in France, respectively becoming the biggest and sixth-biggest ticket-sellers in those markets.[83][84][85] The film's appeal has endured overseas, sustaining a popularity similar to its domestic longevity; in 1975 it played to capacity audiences every night during the first three weeks of its run at London's Plaza 2 Theatre, and in Japan it generated over half a million admissions at twenty theaters during a five-week engagement.[86] In total, Gone with the Wind has grossed over $390 million globally at the box office;[87] in 2007 Turner Entertainment estimated the gross to be equivalent to approximately $3.3 billion when adjusted for inflation to current prices;[10] Guinness World Records arrived at a figure of $3.44 billion in 2014 making it the most successful film in cinema history.[88]

The film remains immensely popular with audiences into the 21st century, having been voted the most popular film in two nationwide polls of Americans undertaken by Harris Interactive in 2008, and again in 2014. The market research firm surveyed over two thousand U.S. adults, with the results weighted by age, sex, race/ethnicity, education, region and household income so their proportions matched the composition of the adult population.[89][90]

In revisiting the film in the 1970s, Arthur Schlesinger believed that Hollywood films generally age well, revealing an unexpected depth or integrity, but in the case of Gone with the Wind time has not treated it kindly.[92] Richard Schickel argued that one measure of a film's quality is to ask what the viewer can remember of it, and the film falls down in this regard: unforgettable imagery and dialogue are simply not present.[93] Stanley Kauffmann, likewise, also found the film to be a largely forgettable experience, claiming he could only remember two scenes vividly.[94] Both Schickel and Schlesinger put this down to it being "badly written", in turn describing the dialogue as "flowery" and possessing a "picture postcard" sensibility.[92][93] Schickel also believes the film fails as popular art, in that it has limited rewatch value—a sentiment that Kauffmann also concurs with, stating that having watched it twice he hopes "never to see it again: twice is twice as much as any lifetime needs".[93][94] Both Schickel and Andrew Sarris identify the film's main failing is in possessing a producer's sensibility rather than an artistic one: having gone through so many directors and writers the film does not carry a sense of being "created" or "directed", but rather having emerged "steaming from the crowded kitchen", where the main creative force was a producer's obsession in making the film as literally faithful to the novel as possible.[93][95]

Sarris concedes that despite its artistic failings, the film does hold a mandate around the world as the "single most beloved entertainment ever produced".[95] Judith Crist observes that, kitsch aside, the film is "undoubtedly still the best and most durable piece of popular entertainment to have come off the Hollywood assembly lines", the product of a showman with "taste and intelligence".[96] Schlesinger notes that the first half of the film does have a "sweep and vigor" that aspire to its epic theme, but—finding agreement with the film's contemporary criticisms—the personal lives take over in the second half, and it ends up losing its theme in unconvincing sentimentality.[92] Kauffmann also finds interesting parallels with The Godfather, which had just replaced Gone with the Wind as the highest-grosser at the time: both were produced from "ultra-American" best-selling novels, both live within codes of honor that are romanticized, and both in essence offer cultural fabrication or revisionism.[94]

The critical perception of the film has shifted in the intervening years, which resulted in it being ranked 235th in Sight & Sound's prestigious decennial critics poll in 2012,[97] and in 2015 sixty-two international film critics polled by the BBC voted it the 97th best American film.[98]

The film has featured in several high-profile industry polls: in 1977 it was voted the most popular film by the American Film Institute (AFI), in a poll of the organization's membership;[9] the AFI also ranked the film fourth on its "100 Greatest Movies" list in 1998,[99] with it slipping down to sixth place in the tenth anniversary edition in 2007.[100] Film directors ranked it 322nd in the 2012 edition of the decennial Sight & Sound poll,[97] and in 2016 it was selected as the ninth best "directorial achievement" in a Directors Guild of America members poll.[101] In 2014, it placed fifteenth in an extensive poll undertaken by The Hollywood Reporter, which balloted every studio, agency, publicity firm and production house in the Hollywood region.[102] Gone with the Wind was one of the twenty-five inaugural films selected for preservation in the National Film Registry by the United States Library of Congress in 1989 for being "culturally, historically, or aesthetically significant".[103][104]

Gone with the Wind has been criticized as having perpetuated Civil War myths and black stereotypes.[105] David Reynolds wrote that "The white women are elegant, their menfolk are noble or at least dashing. And, in the background, the black slaves are mostly dutiful and content, clearly incapable of an independent existence." Reynolds likened Gone with the Wind to The Birth of a Nation and other re-imaginings of the South during the era of segregation, in which white Southerners are portrayed as defending traditional values, and the issue of slavery is largely ignored.[66] The film has been described as a "regression" that promotes both the myth of the black rapist and the honorable and defensive role of the Ku Klux Klan during Reconstruction,[106] and as a "social propaganda" film offering a "white supremacist" view of the past.[105]

From 1972 to 1996, the Atlanta Historical Society held a number of Gone with the Wind exhibits, among them a 1994 exhibit which was titled "Disputed Territories: Gone with the Wind and Southern Myths". One of the questions which was explored by the exhibit was "How True to Life Were the Slaves in GWTW?" This section showed that slave experiences were diverse and as a result, it concluded that the "happy darky" was a myth, as was the belief that all slaves experienced violence and brutality.[107]

W. Bryan Rommel Ruiz has argued that despite factual inaccuracies in its depiction of the Reconstruction period, Gone with the Wind reflects contemporary interpretations of it that were common in the early 20th century. One such viewpoint is reflected in a brief scene in which Mammy fends off a leering freedman: a politician can be heard offering forty acres and a mule to the emancipated slaves in exchange for their votes. The inference is taken to mean that freedmen are ignorant about politics and unprepared for freedom, unwittingly becoming the tools of corrupt Reconstruction officials. While perpetuating some Lost Cause myths, the film makes concessions with regard to others. After the attack on Scarlett in the shanty town, a group of men including Scarlett's husband Frank, Rhett Butler, and Ashley raid the town; in the novel they belong to the Ku Klux Klan, representing the common trope of protecting the white woman's virtue, but the filmmakers consciously neutralize the presence of the Klan in the film by simply referring to it as a "political meeting".[108]

Thomas Cripps reasons that in some respects, the film undercuts racial stereotypes;[109] in particular, the film created greater engagement between Hollywood and black audiences,[109] with dozens of films making small gestures in recognition of the emerging trend.[64] Only a few weeks after its initial run, a story editor at Warner wrote a memorandum to Walter Wanger about Mississippi Belle, a script that contained the worst excesses of plantation films, suggesting that Gone with the Wind had made the film "unproducible". More than any film since The Birth of a Nation, it unleashed a variety of social forces that foreshadowed an alliance of white liberals and black people who encouraged the expectation that black people would one day achieve equality. According to Cripps, the film eventually became a template for measuring social change.[64]

In the 21st century, criticism of the film's depictions of race and slavery led to its availability being curtailed. In 2017, Gone with the Wind was pulled from the schedule at the Orpheum Theatre in Memphis, Tennessee, after a 34-year run of annual showings.[110][111] On June 9, 2020, the film was removed from HBO Max amid the George Floyd protests as well as in response to an op-ed written by screenwriter John Ridley that was published in that day's edition of the Los Angeles Times, which called for the streaming service to temporarily remove the film from its content library. He wrote that "it continues to give cover to those who falsely claim that clinging to the iconography of the plantation era is a matter of 'heritage, not hate'."[112][113][114] A spokesperson for HBO Max said that the film was "a product of its time" and as a result, it depicted "ethnic and racial prejudices" that "were wrong then and are wrong today". It was also announced that the film would return to the streaming service at a later date, although it would incorporate "a discussion of its historical context and a denouncement of those very depictions, but will be presented as it was originally created, because to do otherwise would be the same as claiming these prejudices never existed. If we are to create a more just, equitable and inclusive future, we must first acknowledge and understand our history."[115]

The film's removal sparked a debate about political correctness going too far, with film critics and historians criticising HBO as engaging in censorship.[116] Following its withdrawal, the film reached the top of Amazon's best-sellers sales chart for TV and films, and fifth place on Apple's iTunes Store film chart.[117] HBO Max returned the film to its service later that month, with a new introduction by Jacqueline Stewart.[118] Stewart described the film, in an op-ed for CNN, as "a prime text for examining expressions of white supremacy in popular culture", and said that "it is precisely because of the ongoing, painful patterns of racial injustice and disregard for Black lives that Gone with the Wind should stay in circulation and remain available for viewing, analysis and discussion." She described the controversy as "an opportunity to think about what classic films can teach us."[119]

At a political rally in February 2020, President Donald Trump criticized the 92nd Academy Awards ceremony, stating that Gone with the Wind and Sunset Boulevard (1950) were more deserving of the award for Best Picture than that year's winner, the South Korean film Parasite. His comments elicited commentary from critics and a backlash from pundits across the political spectrum on social media.[120]

One of the most notorious and widely condemned scenes in Gone with the Wind depicts what is now legally defined as "marital rape".[121][122] The scene begins with Scarlett and Rhett at the bottom of the staircase, where he begins to kiss her, refusing to be told 'no' by the struggling Scarlett;[123][124] Rhett ignores her resistance, scolds her and carries her up the stairs to the bedroom,[123][124] where the audience is left in no doubt that she will "get what's coming to her".[125] The next scene, the following morning, shows Scarlett glowing with barely suppressed sexual satisfaction;[123][124][125] Rhett apologizes for his behavior, blaming it on his drinking.[123] The scene has been accused of combining romance and rape by making them indistinguishable from each other,[123] and of reinforcing a notion about forced sex: that women secretly enjoy it, and it is an acceptable way for a man to treat his wife.[125]

Film critic Molly Haskell has argued that, nevertheless, for women who are uncritical of the scene, it is by and large consistent with what they have in mind if they fantasize about being raped. Their fantasies revolve around love and romance rather than forced sex; they will assume that Scarlett was not an unwilling sexual partner and wanted Rhett to take the initiative and insist on having sexual intercourse.[126]

Gone with the Wind and its production have been explicitly referenced, satirized, dramatized and analyzed on numerous occasions across a range of media, from contemporaneous works such as Second Fiddle—a 1939 film spoofing the "search for Scarlett"—to current television shows, such as The Simpsons.[105][127][128] The Scarlett O'Hara War (a 1980 television dramatization of the casting of Scarlett),[129] Moonlight and Magnolias (a 2007 play by Ron Hutchinson that dramatizes Ben Hecht's five-day re-write of the script),[130] and "Went with the Wind!" (a sketch on The Carol Burnett Show that parodied the film in the aftermath of its television debut in 1976) are among the more noteworthy examples of its enduring presence in popular culture.[19] It was also the subject of a 1988 documentary, The Making of a Legend: Gone with the Wind, detailing the film's difficult production history.[131] In 1990, the United States Postal Service issued a stamp depicting Clark Gable and Vivien Leigh embracing in a scene from the film.[132] In 2003, Leigh and Gable (as Scarlett and Rhett) were ranked number 95 on VH1's list of the "200 Greatest Pop Culture Icons of All Time".[133]

Following the publication of her novel, Margaret Mitchell was inundated with requests for a sequel but she claimed not to have a notion of what happened to Scarlett and Rhett, and as a result, she had "left them to their ultimate fate". Until her death in 1949, Mitchell continued to resist pressure to write a sequel from Selznick and MGM. In 1975, her brother, Stephens Mitchell (who assumed control of her estate), authorized a sequel that would be jointly produced by MGM and Universal Studios on a budget of $12 million. Anne Edwards was commissioned to write the sequel as a novel which would then be adapted into a screenplay, and published in conjunction with the film's release. Edwards submitted a 775-page manuscript which was titled Tara, The Continuation of Gone with the Wind, set between 1872 and 1882 and focusing on Scarlett's divorce from Rhett; MGM was not satisfied with the story and the deal collapsed.[19]

The idea was revived in the 1990s, when a sequel was finally produced in 1994, in the form of a television miniseries. Scarlett was based on the novel by Alexandra Ripley, itself a sequel to Mitchell's book. British actors Joanne Whalley and Timothy Dalton were cast as Scarlett and Rhett, and the series follows Scarlett's relocation to Ireland after she again becomes pregnant by Rhett.[134]

• Bridges, Herb (1999). Gone with the Wind: The Three-Day Premiere in Atlanta. Mercer University Press. ISBN 978-0-86554-672-1.
• Cameron, Judy; Christman, Paul J (1989). The Art of Gone with the Wind: The Making of a Legend. Prentice Hall. ISBN 978-0-13-046740-9.
• Harmetz, Aljean (1996). On the Road to Tara: The Making of Gone with the Wind. New York: Harry N. Abrams. ISBN 978-0-8109-3684-3.
• Lambert, Gavin (1973). GWTW: The Making of Gone with the Wind. New York: Little, Brown and Company. ISBN 978-0-316-51284-8.
• Vertrees, Alan David (1997). Selznick's Vision: Gone with the Wind and Hollywood Filmmaking. University of Texas Press. ISBN 978-0-292-78729-2.