bullshot

bull +‎ shot

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bullshot (plural bullshots)

1. A cocktail made from vodka and beef bouillon
   • For quotations of use of this term, see Citations:bullshot.

Blend of bullshit +‎ screenshot, coined in 2005 in the webcomic Penny Arcade.[1]

bullshot (plural bullshots)

1. (neologism, video games) A phony screenshot created for promotional purposes.
   • 2005 September 12, “Potent New Lingo”, in Penny Arcade‎, retrieved 2012-06-15:

     Exhibit A is a textbook example of a bullshot, an image ginned up by marketing and foisted on people who don't know any better.

   • 2009 August 15, Leadbetter, Richard, “Media Manipulation: the "Bullshot" phenomenon”, in Eurogamer‎, retrieved 2012-06-15:

     Even the world's most technically proficient game-makers — industry leaders in graphical and gameplay innovation — seem shy to release actual screenshots of their forthcoming games, preferring instead to unleash super-scaled bullshots, or enhanced videos.

   • 2012 March 19, King, Ryan, “7 Marketing Trends That Need To Stop”, in Play‎, ISSN 1747-7859, retrieved 2012-06-16:

     Sometimes they’ll fall under the ambiguous label of ‘visual target renders’, the small-print description of bullshots at the highest level.

   • For more examples of usage of this term, see Citations:bullshot.