Sexually Transmitted Diseases (STD)

http://www.cdc.gov/std/
Range: Jan 2009 - Dec 2009
Source: Omniture SiteCatalyst

37,392,807 page views of the site
Visitors spent an average of 5.7 minutes on the site
89% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 11% was from within the CDC.gov site

Rank	Page Title	Page Views
1	STD Facts - Genital Herpes	3,059,827
2	STD Facts - Human papillomavirus (HPV)	2,812,800
3	Sexually Transmitted Diseases - Information from CDC	2,760,926
4	STD Facts - Chlamydia	2,485,893
5	Enfermedades de Transmisión Sexual	2,226,797
6	HPV - STD information from CDC	1,456,673
7	Genital Herpes - STD information from CDC	1,381,051
8	STD Facts - Gonorrhea	1,365,306
9	STD Facts - Syphilis	1,250,921
10	Chlamydia - STD information from CDC	1,249,661

Rank	Download Title	Page Views
1	MMWR Report: Sexually Transmitted Diseases Treatment Guidelines, 2006	29,583
2	Chlamydia Fact Sheet	21,181
3	Herpes Fact Sheet	19,507
4	Male Chlamydia Screening Consultation	17,416
5	HPV Fact Sheet	13,866
6	Gonorrhea Fact Sheet	13,845
7	HPV Fact Sheet	11,354
8	Sexually Transmitted Disease Surveillance 2007	10,314
9	Herpes Fact Sheet	10,286
10	Syphilis Fact Sheet	9,472

http://www.cdc.gov/std/stats08/, http://www.cdc.gov/std/stats07/
Range: July 2009 – March 2010, N=335
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction Score was 78
(CDC.gov site Customer Satisfaction Score was 80)

Age: The breakdown of age is evenly distributed between
- 20-34 (32%)
- 35-49 (29%)
- 50-64 (30%)
Education Level:
- Majority of users (83%) are college-educated
- 51% have advanced degrees and 32% have college degrees
Gender:
- 74% female, 25% male (1% prefer not to answer)
Reason for visiting site:
- The majority of users are looking for ‘health information for work’ (55%)
Type of information:
- Data and statistics (46%)
- Sexually transmitted diseases (36%)
Activities after using site:
- Print the information and share it (47%)
- Do additional research online (46%)
- Bookmark this page for later use (29%)
- Talk to a friend or family member about the topic (29%)
Behavior changes based on experience with site:
- 51% were likely or very likely to do something different to improve their health based on their experience with the site
- Of those that would make a change:
  - 29% would be more aware, cautious
  - 18% would change diet, eating or exercise habits
  - 17% would reduce risky sexual behavior