Viral Hepatitis Site Metrics

http://www.cdc.gov/hepatitis/
Range: Jan 2009 - Dec 2009
Source: Omniture SiteCatalyst

3,927,676 page views of the site
Visitors spent an average of 4.3 minutes on the site
64% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 36% was from within the CDC.gov site

Rank	Page Title	Page Views
1	CDC DVH - Division of Viral Hepatitis Home	1,154,695
2	CDC DVH - Hepatitis C Information For the Public	263,839
3	CDC DVH - Hepatitis B Information For the Public	195,158
4	CDC DVH - Hepatitis B Information For the Health Professional	178,949
5	CDC DVH - Hepatitis B Public/HP Pages Choice	154,725
6	CDC DVH - Hepatitis C FAQs for the Public	154,656
7	CDC DVH - Hepatitis C Information For the Health Professional	138,042
8	CDC DVH - Hepatitis C Public/HP Pages Choice	136,334
9	CDC DVH - Hepatitis B FAQs for the Public	123,784
10	CDC DVH - Hepatitis A Information For the Public	108,264

Rank	Download Title	Page Views
1	The ABC's of Hepatitis (Grayscale Version)	11,009
2	Interpretation of Hepatitis B Serologic Test Results	10,024
3	Hepatitis C Virus (HCV) Infection Testing for Diagnosis	9,637
4	The ABC's of Hepatitis	9,338
5	Reference for Interpretation of Hepatitis C Virus (HCV) Test Results	9,117
6	Hepatitis B General Information (Grayscale Version)	8,064
7	Hepatitis B General Information	5,113
8	Disease Burden from Viral Hepatitis A, B, and C in the United States	3,791
9	Hepatitis B Prevention	3,447
10	Hepatitis C Virus (HCV) Infection Testing for Diagnosis (Grayscale Version)	3,201

Range: July 2009 – March 2010, N=181
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction Score was 80
(CDC.gov site Customer Satisfaction Score was 80)

Age:
- 20-34 (24%)
- 35-49 (32%)
- 50-64 (39%)
Education Level: Majority of users (71%) are college-educated
- 32% have advanced degrees and 39% have college degrees
Gender:
- 71% female, 29% male
Reason for visiting site:
- The majority of users are looking for 'health information for work' (44%)
- 17% were looking for 'health information for myself'
- 14% were looking for 'health information for someone else (loved one, family, friend)'
- 13% were looking for 'health information for a patient or client'
Type of information:
- Diseases and conditions (37%)
- Data and statistics (12%)
Activities after using site:
- Print the information and share it (42%)
- Do additional research online (41%)
- Talk to a friend or family member about the topic (31%)
- Bookmark this page for later use (22%)
Behavior changes based on experience with site:
- 63% were likely or very likely to do something different to improve their health based on their experience with the site
- Of those that would make a change:
  - 32% would be more aware, cautious
  - 20% would get vaccinated / take medications
  - 17% would change diet, eating or exercise habits